Wine-Grower-News _186 by yaohongm


									Wine-Grower-News #186                                    December 16, 2011
                                                    (next newsletter in two weeks)

Midwest Grape & Wine Industry Institute:

Information in this issue includes:

Get Ready – Iowa VQA labels should start to show up in January
Free: Northern Grapes Webinar Series – 2nd Tuesday of Each Month
Dry Soil Conditions Increase the Risk for Winter Root Injury on Fruit Crops and
      Other Perennial Plants.
Videos Demo Internet Supply/Demand Tool for Farmers, Markets and Consumers
U.S Postal Service may be delivering wine and beer in the near future
Results from the Jefferson Cup Invitational Wine Competition C
Reminder - 26th Annual Kansas Grape Growers and Winemakers Conference
1-(18-19) Direct to Consumer Wine Symposium – San Francisco, CA
Midwest Grape & Wine Conference Early Bird Registration Ends Dec 31
MN Cold Climate Conference Early Bird Registration Ends Dec. 31
3-(26-29) - UC Davis Wine Executive Program
4-(20-22) - 2012 World’s Largest Competition for Hobby Winemakers
Comments from Readers
Notable Quotables
Marketing Tidbits
Articles of Interest
Show n Tell (Jamie Busch-Upah & ISU Chemical Engineering Class)
Neeto-Keeno WWW Stuff
Videos of Interest
Calendar of Events

Get Ready – Iowa VQA labels should start to show up in January

After several years in the making, the Iowa Wine Growers Association’s Vintner’s Quality Alliance
(VQA) labels are set to debut in January. This program originated with and is sponsored by the Iowa
Wine Growers Association (IWGA). The chemical lab testing and sensory evaluations are
completed by the ISU Midwest Grape and Wine Industry Institute .

Only wines produced and bottled by Iowa wineries are eligible for participation in the VQA program.
Iowa wineries must first be a member of the IWGA and then pay and additional fee of $250 per year
to be a VQA member. Each VQA member can submit five wines for VQA chemical and sensory
evaluation. Additional VQA wine submittals cost $50 each. Chemical and sensory evaluations are
completed on a monthly basis. Wine’s that qualify for the VQA program are awarded a sticker that
can be placed on the neck of the bottle. The wineries purchase the stickers though the IWGA at a
cost of 4 cents each.

   (Above) The Iowa Quality Wine seal on the left is awarded to wine made from a minimum of
   75% Iowa grown grapes. The Quality Wine seal may be awarded to wines produced from less
   than 75% IA grown grapes, other fruits and/or other wine making material, and processed
   according to IVQA guidelines.

  Further information about this program can be found here:

a. IWGA VQA program details:

b. Midwest Grape & Wine Industry Institute VQA program

                                            (Right) Volunteers
                                            trained in wine sensory
                                            evaluation are used to
                                            evaluate the VQA
                                            wines. No talking is
                                            allowed during the
                                            blind evaluations!
                                            Starting from the back are: Nadia Hetzel (Tassel
                                            Ridge Winery), Roger Esser (Cyclone Liquors),
                                            Roger Halvorson (Eagles Landing Winery) and
                                            Diane Larson (Snus Hill Winery).

 (Above) Each sensory evaluation booth is well lighted with white & beige background colors.
 Wines are passed through a sliding door for evaluation. The 20 point UC-Davis wine score card
Free: Northern Grapes Webinar Series – 2nd Tuesday of Eachhigher.
 is used to evaluate each wine. VQA wines must receive a score of 13 or Month
When: 2nd Tuesday of each month starting in January 2012

Where: On the WWW. Presentations will be archived for later

This series of monthly, one-hour webinars will cover special topics
on growing, producing, and marketing wines made from cold-
hardy Northern winegrape cultivars. Webinars will feature
speakers from the Northeast and Midwest sharing their expertise
and recent research on topics essential to cold-climate growers, winemakers, and winery owners.
The webinar format will allow you to view the program over the internet, ask questions, and
interact with the speakers from the privacy of your home desktop (Some bandwidth requirements
apply). The series will begin with:

             Managing Acidity in the Winery
                                         January 10, 2012
                              12:00 Noon Eastern (11:00 AM Central)
                                7:00 PM Eastern (6:00 PM Central)

Cold-hardy cultivars such as Frontenac, St. Croix, La Crescent and Marquette are known for retaining
acidity at ripeness, and managing it in the winery can present challenges for winemakers. Dr. Murli
Dharmadhikari, Enologist and Director of the Midwest Grape and Wine Industry Institute at Iowa
State University, and Dr. Anna Katharine Mansfield, assistant professor of enology at Cornell
University, will discuss chemical and biological methods for reducing acidity in wines made from
Northern cultivars. Dr Tim Martinson, director of the Northern Grapes Project, will provide an
orientation to the webinar series, and a brief overview of the USDA-funded Northern Grapes
 Registration is free, but required. To attend, please fill out the online registration form posted at:
One week before the webinar, those who register will be sent the web address (URL) for the Adobe
Connect session. PLEASE NOTE: Only those who have completed the online registration form will
receive connection details to participate in the webinar.
Next Webinar: February 14, 2012. Nuts and Bolts of Canopy Management, with Michael White
(Iowa State) and Tim Martinson (Cornell).

Dry Soil Conditions Increase the Risk for Winter Root Injury on Fruit Crops and
Other Perennial Plants. Dr. Paul Domoto, ISU Extension fruit specialist

The root systems of perennial plants are much less cold tolerant that the above ground portions of the
plants. For the most species we can grow in Iowa, root injury can begin occur when the soil
temperature drops below 18 to 15o F. Fortunately, the soil has a tremendous buffering capacity and
the temperature in the root zone seldom drops this low, but it can when there is a shortage of soil
moisture going into the winter.

Soil moisture is important for the transfer of heat energy in the soil. During the growing season, the
soil temperature near the surface is warmer
than at the lower depths, and the net
movement of energy is from the surface to
the lower depths. A moist soil will conduct
greater energy downward than a dry soil
because much of the pore space between
particles is occupied by air and air is a very
poor conductor of energy. Also, because of
the lack of moisture holding capacity, sandy
soils conduct less energy than loamy soils.
During the winter, the soil temperature at the
lower depths is warmer that near the surface
and the net movement of energy is from the
lower depths of the soil to the surface where it escapes to the atmosphere. Again, a moist soil will
conduct greater energy upward than a dry soil and temperature of the moist soil will be warmer near
the surface than the dry soil. If there is snow cover or mulch on the soil surface, it will trap the
energy, and the temperature of the soil near the surface will be warmer than an exposed soil.

Therefore, if we continue to go into the winter with a shortage of soil moisture, the potential for
winter injury to the roots will remain high. However, for injury to occur, the dry soil conditions
would have to be coupled with the lack of snow cover and an extended period of sub-freezing
temperatures. So besides hoping for snow cover and a mild winter, measures that can be taken to
reduce the risk of winter root injury would include:
      Irrigating before the ground freezes.
      Applying a mulch to minimize heat loss from the soil. When applying mulch under trees, some space
       should be left between the trunk and mulch to reduce the risk of vole damage.
      Taking measures to aid in trapping snow - allowing the grass to remain tall, installing snow fencing at
       intervals in the field.

Videos Demo Internet Supply/Demand Tool for Farmers, Markets and Consumers

AMES, Iowa –MarketMaker is an online tool connecting family shoppers with farmers and everyone
in between – including restaurants and grocery stores. Take a website tour by viewing recently
released videos highlighting everything MarketMaker has available. The videos, created by Iowa
State University Extension and Outreach, make it Internet easy to use MarketMaker – just
visit and click the MarketMaker video link.

Family shoppers can use the MarketMaker website to search for restaurants or places to buy
everything from freshly picked or pick-your-own produce, to maple syrup and wine. Farmers can
search for farmers’ markets, grocery stores and other outlets to sell their food products. The videos
explain in detail how to conduct searches and use the website.

“MarketMaker began as an online database of Illinois businesses and was so successful that now
other states have joined the effort,” said Craig Tordsen, Iowa State University Extension specialist.
“University of Illinois developed and owns the tool but the multi-state partnership that is able to pool
large amounts of food industry data and provide it to the public really adds value to the resource.”

The Iowa MarketMaker website is located at From there, visitors can
search for restaurants, grocery stores, farms and other production facilities across several states. “It’s
more than a directory of information because it has interactive features like mapping and search
capabilities so users can really target and focus on the data that they need,” Tordsen said.

Each state has a unique site but all the data from other MarketMaker states can be accessed from any
state MarketMaker location. The national MarketMaker link at, hosted by the
national Agricultural Resource Center at Iowa State University, provides a clickable map of the entire
United States. Participating states are highlighted, making it easy for users to navigate from state to
state or to regionalize their data searches. Iowa farms and businesses can sign up for a free listing by
registering on the Iowa MarketMaker website.

“Our goal is to make the site a resource for all farmers and businesses in the food supply chain,”
said Tordsen. “We are as interested in helping a grocery store find farm-fresh eggs as we are in
helping the farmer find a place to sell them, so it’s important to include as many producers in our
database as possible.”

For more information about MarketMaker, contact any member of the development team:

Craig Tordsen,, 515-291-0966
Raymond Hansen,, 515-294-3890
Linda Naeve,, 515-294-8946

U.S Postal Service may be delivering wine and beer in the near future

S 1789 “21st Century Postal Service Act of 2011” introduced in the U.S Senate on November 2 nd is a
bill to improve, sustain, and transform the United States Postal Service. Section 404 – Shipping of
Wine and Beer would allow the Postal Service to ship wine and beer (which private carriers such as
FedEx and UPS already do), sent by a licensed winery or brewery in accordance with the laws of the state
to which the items are addressed and received. The section would further require that the Postal Service
issue regulations providing that wine and beer is mailed directly to a person who is at least 21 years old
and presenting a valid, government-issued form of identification at the time of delivery.

Further Info:

a. 21st Century Postal Service Act of 2011, Senate Committee on Homeland Security &
   Governmental Affairs:

b. 21st Century Postal Service Act of 2011,

Results from the Jefferson Cup Invitational Wine Competition Cup Invitational Wine
The 12th annual Jefferson Cup Invitational Wine Competition took place on November 17 and 18,
2011 in Kansas City, Mo. This competition is not open to every winery willing to submit an entrance
fee. Rather they select the best of the best, culled from tastings and competitions in America
throughout 2011. Invitations to compete in this competition went out to only 500 wineries.

From the over 630 wines, tasted, just under 300 were chosen to receive the "Medal of American
Merit," that is wines that were considered representative of their regions and varieties, comparable to
a Silver Medal. 152 wines received a Medal of Excellence, equivalent to a Gold Medal. Only 22
wines were chosen to receive the Jefferson Cup

The Jefferson Cup Invitational was founded in 1999 in honor of Thomas Jefferson. Jefferson fathered
our constitution, helped champion the international concept of human rights and was a seminal figure
in America’s cultural, culinary (including wine) and agricultural history. The Jefferson Cup is a
slightly different type of wine competition in that it honors the best wines from all of America's wine

Two Iowa wineries participated in this event and won the following medals :

Fireside Winery – Marengo,   IA
        Blu 2009              Hybrid White Blend             Medal of Excellence
        Frontenac 2009        Hybrid Red Variety             Medal of Merit
        Seyval 2010           Seyval Blanc                   Medal of Excellence

Tassel Ridge Winery – Leighton, IA
       Catawba Pink         Rose                             Medal of Merit
       Red, White & Blue    Native Red Varietal              Medal of Merit
       Star Spangled White White Hybrid Varietal             Medal of Merit

Full Results of this competition can be found here:
The Nov. 21, 2011 Press Release:

Best of all, this year’s Jefferson Cup coincided with our seventh annual fundraiser for AngelFlight
Central, a charity that gives support for private pilots offering travel to people in medical
emergencies. The Jefferson Cup fundraisers raised more than $90,000 for Angel Flight this year

Reminder - 26th Annual Kansas Grape Growers and Winemakers Conference

When: Friday & Saturday, January 6 & 7th , 2012
Where: Holiday Inn Holidome – Topeka, KS
Cost: Conference Registration - $85 (Registration Deadline Extended to Dec. 27 th .)
      Friday Wine Judging Buffet - $20
      Saturday Reception & Banquet - $50

Sponsored by: Kansas Grape Growers and Winemakers Association
Full Details: =169
Contact Person: Mike Steinert at

1-(18-19) Direct to Consumer Wine Symposium – San Francisco, CA

The Direct to Consumer Wine Symposium is the wine industry's premier summit on direct wine
marketing and sales. Past symposia have attracted a standing room only crowd of more than 400
attendees, a sold-out trade show, as well as guests and speakers from across the United States. This
Symposium draws an ever larger group of vintners, winery associations and suppliers willing to share
strategies and tactics that help wineries grow their businesses.

This is the national wine industry’s only annual conference on direct marketing and sales -- a must-
attend event for every level in the company, and the only summit organized by vintners, for vintners.

Where: Stanford Court Hotel - San Francisco, CA
List of 30 sponsors:
Cost: Wednesday Evening Social Mixer and Presentation ONLY: $75
       Thursday Symposium: $395
       Wednesday Mixer plus Thursday Symposium: $470
Full Details & Registration:

Midwest Grape & Wine Conference Early Bird Registration Ends Dec 31

What: 27th Midwest Grape & Wine Conference and Trade Show
When: Conference: February 9-12, 2012 and Trade Show: February 10-11, 2012
Where: St. Charles Convention Center, St. Charles, MO
Full Details & Registration:

  FYI: A Noiret wine from Two Saints Winery – St. Charles, IA was selected to be
       served at the Wine & Dine held at this event on February 11, 2012.

MN Cold Climate Conference Early Bird Registration Ends Dec. 31

Complete Details Here:

When: March 26-29, 2012
Where: Maurice J. Gallagher Jr. Hall, UC Davis, Davis California
Cost: $4,400 for full four-day program including Monday morning Boot Camp
          ($200 discount if you register by 1-27-12)
      $3,900 for program without Boot Camp (Monday afternoon - Thursday)
          ($200 discount if you register by 1-27-12)

More than 580 industry professionals from around the world and every facet of the business have
benefitted from the new knowledge, best practices and valuable connections gained in the UC Davis
Wine Executive Program.

Full details:

4-(20-22)-2012World’s Largest Competition
      for Hobby Winemakers
WineMaker International Amateur Wine Competition
Is the largest event of its kind in the world. Entries
were received from all 50 American states, 8 Canadian provinces and 6 different countries for the
2011 competition resulting in a total of 4,235 wines entered. All entrants receive their judging notes
back along with a list of the medal-winning wines.

Deadline for entries: 3-16-12. All entrants will receive their judging notes back along with a list of
the medal-winning wines. And you might even win a medal or two!

Details here:

Comments from Readers

12-15-11 Dear Michael,

  Thank you. I have signed up for this webinar. I have had some problems in the past with enough
bandwidth on other webinars offered through "American Fruitgrowers", so I hope I can join in on this
one because >Acidity is a problem for us.

Also, I want to thank you for your monthly newsletter...I have learned equal to another college degree
from you!

Best Regards,   M.J.A. Manchester, Iowa

Notable Quotables

1. “The least efficient scenario was driving a car straight to the winery, which resulted in 80 times the

From: Planes, Trains, and Automobiles: Examining the Energy and Carbon Footprint of Wine
Distribution in the United States, 12-2-11 - The Academic Wino

2. “The fact that the Australian Wine Research Institute researches have sequenced the
Brettanomyces genome is, potentially, the single most important piece of news to hit the wine world
since it was discovered that malolactic fermentation could be controlled.”

From: The Single Most Important Piece Of Wine News In Decades Is…, 12-2-11 –

3. “When fed the stems, seeds and skins that were left over from making red wine, material known as
grape marc, the methane emissions from dairy cows dropped by 20 per cent.”

From: Gone with the wind study finds cows fed wine dregs emit less methane, 12-8-11 – Brisbane

4. The original, and now continuing, rule is that “organic wines” may not include any added sulfites.
None. This is similar to regulations for other organic products which also ban the addition of sulfite.

From: “Strong Victory for Organic Winemakers” is a Loss for Consumers and Common Sense”
      12-9-11 – Norcal Wine

Marketing Tidbits

1. According to the recently released Epsilon Targeting 2011 Channel Preference Study direct mail
continues to deliver as consumers' preferred means of receiving marketing messages from brands.

The 2011 study highlights the latest national survey results from Epsilon Targeting on preferred
communications channels for consumers to receive marketing messages. Survey results show direct

mail continues to serve as the channel of choice and most trusted for receipt of marketing information
in many categories.

There is much more to this study then just the table above. Suggest reading more here:

From: But Wait, The USPS is Still Preferred for Direct Mail, 12-14-11, Center for Media Research: ml#reply

2. 3 Reasons Your Winery Needs a Mobile Website, 12-5-11 – Vin65:

Articles of Interest

1. Biodynamics should be promoted, debate audience decides, 12-2-11 –

2. IL: The Beauty of Barley Wine, 12-4-11 – The Chicago Tribune:,0,6692725.story

3. Petite Amie Wine Romances Midwest Winemakers, 12-7-11 – Midwest Wine Press: midwest-winemakers/

4. Why do we get hangovers? 12-9-11 - New World Winemaker: hangovers/

5. IA: New shop opens for home vintners, brewers, 12-10-11 - WCF

6. MI: Honey wine business creating a buzz in downtown Montague, 12-12-11, Muskegon Chronicle:

7. Endowment Funding Spurs Innovation in Grape and Wine Research and Education at Cornell, 12-
   13-11 - Cornell University:

8. MN: Four Daughters Vineyard & Winery to open Dec. 15, 12-13-11 – Spring Valley Tribune:

9. Allergenic Egg White Proteins in Wine: New Methods Detect Measurable Amounts in Finished
   Wine, 12-14-11 – The Academic Wino:

10. TX: Vineyard not required: micro winery opens in College Station, 12-15-11 – The not-required--6839547

Show n Tell

12-7-11 – (Right) Jamie Busch-Upah
(Manager of John Ernest Winery – Tama,
IA) won first place in the Iowa Farm
Bureau Federation’s (IFBF) young farmer
discussion meet, held Dec. 7 during the
IFBF annual meeting in Des Moines. She
will represent Iowa at the national
discussion meet held at the American Farm
Bureau annual meeting in January. You
can read the entire article here:

  (Above) On December 6th and 8th , the senior ISU Chemical & Biological Engineering class
  divided into nine project groups and presented their recommendations to Broadbent Distillery
  – Norwalk, IA. John Broadbent Sr. and John Broadbent Jr. viewed each presentation, asked
  questions and helped to grade each group for the content and presentation of each group.
  Each group suggested ways to improve the efficiency and safety of the distillery. Marketing
  recommendations were also given.

This project started when John Broadbent Sr. met with the class on campus on 10-25-11 (see WGN
#183) to showcase his distillery to the students and answer their many questions. The students toured
the distillery on November 1st (see WGN #184). Both the Broadbent’s and the students learned a lot
from this project.

I want to thank the Broadbent’s for giving the students a “Real World” project to work with. I also
want to thank the students for doing such a good job. mlw

                                                                  (Left) I stopped by to visit with John
                                                                  Broadbent Sr. on Monday, Dec. 12th
                                                                  to discuss his final thoughts about the
                                                                  ISU senior class project. He enjoyed
                                                                  participating in the project and was
                                                                  still in the process of reading all of the
                                                                  nine proposals.

                                                                  This picture shows the Material Safety
                                                                  Data Sheet (MSDS) binder he had just
                                                                  completed for his distillery. This was
                                                                  one of the primary safety suggestions
                                                                  recommended by the students.

Neeto-Keeno WWW Stuff

1. Consumption of tea, coffee, wines, distilled spirits, and malt liquors in the United States, per capita
of population, 1870 to 1898. From p. 723 in the Year Book of the U.S. Department of Agriculture -
                                                                                Distilled           Malt (Beer)
Year Ending 6-30        Tea/lbs.          Coffee/lbs.        Wines/gals.       Spirits/gals.     Liquors/gals.
       1870               1.10                6.00             0.32               2.07               5.31
       1898               0.91               11.45             0.28               1.10              15.64
    Current              0.70 (b)              9.2 (b)          2.54 (c)          1.40 (d)           28.9 (e)

    a.   Chartsbin- 2010 per capita consumption
    b.   Wikipedia - 2009 per capita consumption
    c.   The Wine Institute - 2010 per capita consumption
    d.   Distilled Spirits Council – 2009 per capita consumption
    e.   U.S. Beer Institute – 2010 per capita consumption for 21+ yrs. of age

2. Sonor Wines - Musician Markus Bachmann brings wine and music together in a completely new
   way. Rather than waiting until the wine has fermented, music is introduced to the wine at the barrel
   stage. Bachmann inserts a tiny speaker into the barrel and exposes the fermenting grape juice to
   either classical, jazz, electronic, pop or rock. The fermenting grapes then react to the sound waves,
   moving the yeast around and allowing it to absorb more sugar.
   Further info:

 a. 12-10-11 National Public Radio podcast:

 b.    Article about Sonar Wines:

Videos of Interest

1. Wine E-Commerce versus Retail, 12-8-11 - Fox Business News, 5:27 min:

2. Ardon Creek Vineyard & Winery – Letts, IA was on RFD-TV Wednesday evening of 12-14-11
   and the episode will appear again on Sunday evening 12-18-11 at 10:30 pm. If you don't get this
   channel, you can check your local PBS listings for the program America's Heartland. Look for
   episode #715.

   You can also view the episode at Episode 715. Under the scrolling
   pictures, click on Number 1 and watch video.

Calendar of Events

1-(5-7), Great Plains Fruit & Vegetable Growers Conference, Fulkerson Conference Center,
Missouri Western State University, 4525 Downs Drive, St. Joseph, MO:

1-(6-7), Kansas Grape Growers & Winemakers Annual Conference, Topeka, KS
Details here:

1-(15-17), WI Fresh Fruit & Vegetable Conference - : The Wilderness Resort, Wisconsin Dells.

1-(18-19), Direct to Consumer Wine Symposium – San Francisco, CA. Full Details & Registration:

1-(24-26), Unified Grape & Wine Symposium, Sacramento Convention Center • Sacramento, CA:
Details here:

2-(2-4), Illinois Grape Growers & Vintners Association (IGGVA) Annual Conference – Crown Plaza
Hotel, Springfield, IL. Details here:

2-(9-12), 27th Midwest Grape & Wine Conference and Trade Show - St. Charles Convention Center,
St. Charles, MO. Full Details & Registration:

2-(23-25), Minnesota Grape Growers Association’s Cold Climate Conference - Crown Plaza, St.
Paul, MN. Details here:

3-(1-3), Nebraska Winery & Grape Growers Forum - Holiday Inn, Kearney, NE.

3-(16 & 17), Iowa Wine Growers Association’s Annual Conference – Hotel at Kirkwood , Kirkwood
Community College, Cedar Rapids, IA. Details later here:

3-(26-29), UC Davis Wine Executive Program, Maurice J. Gallagher Jr. - Hall, Davis, CA:

3-(27-29), Wineries Unlimited, Greater Richmond Convention Center, Richmond, VA
Details here:

4-(17-19), License to Steal at the Lodge at Geneva, Ohio. Details here:

6-(1-2), WineMaker Magazine Annual Conference, Ithaca, NY.

5-28 thru 6-2, French/Italian Mediterranean chartered wine cruise, Washington State Viticulture &
Enology Program. Pricing starts at $2,450 per person:

6-(7-10), 6th Annual Conference of the American Association of Wine Economists (AAWE),
Princeton, New Jersey. Hosted by Princeton University and Rutgers University. Details will be
posted at

6-(18-22), 63rd American Society for Enology & Viticulture (ASEV) National Conference, Portland
Marriott Downtown Waterfront – Portland, OR:

7-(15-19), 37th American Society of EnologyASEV-Eastern Section (ASEV-ES) Annual Conference
- Traverse City, MI: m

                  Past issues archived as html and/or pdf here:

Total Circulation of 1,350+ recipients in AZ, CA, CO, FL, OH, IA, IN, IL, KS,
 VA, VT, WA, WA DC, WI, Australia, Canada, Israel, Norway, Pakistan &

Michael L. White,
ISU Extension Viticulture Specialist
909 East 2nd Ave. Suite E, Indianola, IA 50125-2892
ph: 515-961-6237, fax: 6017, cell: 515-681-7286

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