Sarah J Farrell

							Sarah J Farrell                                                   Sarah@SarahJFarrell.com



Personal Statement
I am a highly energetic individual, known for my impeccable taste in the luxury market, and an absolute
dedication to detail. In creating and executing compelling concepts, I aim to stimulate the senses and provide
the ultimate viral experience.

Career Experience
THE STYLE KEY LTD (www.thestylekey.com)
2011 - Present        Founder

The Style Key is a social network, conceived for those who embrace fashion and long to revel in the unique.



SARAH J FARRELL CONSULTING
2011 – Present

      ANNE TYRRELL DESIGN
       Private styling work
      DOVIMA:
       Project managing the website design and production for new fashion start up.
      NANOS
       Styling of window and interior of Westbourne Grove store, London.



BAMFORD
2004 – 2010           Global Head of Visual Merchandising, Styling, Window Concepts and Special Events

      Store windows and interiors
          o Liaison with Design Director, head of Stores and installation team.
          o Design, direct and installation of seasonal concepts.
          o New store openings; Ledbury rd, Sloane square, Wimbledon, Draycott Avenue.
      Wholesale
          o New department store openings; Harrods, Holt Renfrew, Bergdorf Goodman.
          o Installation of new showrooms; New York and Milan.
          o Seasonal showroom installations; London, New York, Milan
          o Styling of advertising and marketing shoots.
          o Design fixtures for stores.
      Special Events
          o Harrods launch party
          o Holt Renfrew Vancouver and Toronto launch parties.
POLO RALPH LAUREN, EUROPE
2000 – 2004          Director, Visual Merchandising, Ralph Lauren Europe

      Planning and Installation of Ralph Lauren seasonal concepts.
      Liaison with Europe window and creative teams for seasonal installations.
      Seasonal store visits to all European stores.
      Seasonal store visits to all third party stores in Europe and Middle East.
      Managed and executed the reacquisition of third party stores:
           o Paris, Brussels, Knokke, Frankfurt, Hamburg, Munich.
      Managed and executed new store openings:
           o Ralph Lauren, Fulham, London.
           o Ralph Lauren, Birmingham.
           o Ralph Lauren, Glasgow.
           o Ralph Lauren, Antwerp.
           o RRL, Paris.

POLO RALPH LAUREN, NEW YORK
1998 – 2000          Senior Project Manager, Visual Presentation

      Maintaining the integrity of the Ralph Lauren brands.
      Managed a team of visual merchandising department managers and graphic design.
      Oversaw the planning and production of the worldwide seasonal Visual Merchandising information.
      Built and maintained a good relationship with store managers and regional creative directors.

1997 - 1998          Product Designer, Men’s Accessories

      Worked with the head of each Design department in Menswear to create accessories for Seasonal
       concepts.
      Seasonal concept approval meetings with Ralph and Jerry Lauren.
      Assisted in Seasonal showroom set up.

1995 - 1997          Men’s Collection Design Operations Manager

      Produced timelines and score cards for Men’s Collection product designers.
      Managed the Men’s Collection design timeline, score card and budget.
      Worked with the Collection team in preparation for design concept meetings with Ralph Lauren.
      Liaised with the Collection team to set up the seasonal showrooms.



WALTER STEIGER, NEW YORK
1994 – 1995          Press and Marketing Manager

POLO RALPH LAUREN, LONDON
1992 – 1993          Press Office

TATLER MAGAZINE, LONDON
1991                 Fashion Department