COLORADO TECHNICAL UNIVERSITY (111) by fredoche25

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									PFP110                   Personal Finance Concepts                                     4

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Courses: Upper Level Core
ACC350                 Managerial Accounting Practices                                 4
FINC390                Introduction to Corporate Finance                               4
HRM315                 Managing Human Resources                                        4
HRM445                 Organizational Change                                           4
MGM310                 E-Business                                                      4
MGM316                 International Business Communications                           4
MATH305                Statistics: Data-Driven Decision Making                         4
MGM335                 Organizational Behavior Principles                              4
MGM340                 Operations Management Principles                                4
MGM355                 International Business Practices                                4
MGM365                 The Legal and Ethical Environment of Business                   4
MGM465                 Business Strategy                                               6
MKT305                 Marketing and the Virtual Marketplace                           4
PHIL320                Ethics: The Hallmark of Leaders at All Levels                   4
ELE                    Select a minimum of 8 credit hours
                       from upper division courses                                     8

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Courses: Concentration
MKT325                 Consumer Behavior Fundamentals                                  4
MKT350                 Marketing Research Practices                                    4
MKT355                 Principles of Advertising and Public Relations                  4
MKT380                 Applied Marketing Management                                    4
MKTG430                Integrated Marketing Strategy Capstone                          4
BUS/MGMT ELE           Select a minimum of 4 credit hours from Business or
                       Management courses                                              4

                                                                                       24

Total Program Credits:                                                                 180

                              Bachelor of Science in Business Administration

Marketing Concentration
Opportunities for marketing professionals are to increase by as much as 20 percent through 2010 (Note 1).
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas,
goods and services to create exchanges that expected satisfy organizational objectives. The Bachelor of Science
in Business Administration with a concentration in Marketing (BSBA-MKTG) is designed to prepare you to
understand and apply marketing, sales and management principles in order to contribute to organizational
success.



Effective August 14, 2011                                                                              Page 105

								
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