PFP110 Personal Finance Concepts 4
42
Courses: Upper Level Core
ACC350 Managerial Accounting Practices 4
FINC390 Introduction to Corporate Finance 4
HRM315 Managing Human Resources 4
HRM445 Organizational Change 4
MGM310 E-Business 4
MGM316 International Business Communications 4
MATH305 Statistics: Data-Driven Decision Making 4
MGM335 Organizational Behavior Principles 4
MGM340 Operations Management Principles 4
MGM355 International Business Practices 4
MGM365 The Legal and Ethical Environment of Business 4
MGM465 Business Strategy 6
MKT305 Marketing and the Virtual Marketplace 4
PHIL320 Ethics: The Hallmark of Leaders at All Levels 4
ELE Select a minimum of 8 credit hours
from upper division courses 8
66
Courses: Concentration
MKT325 Consumer Behavior Fundamentals 4
MKT350 Marketing Research Practices 4
MKT355 Principles of Advertising and Public Relations 4
MKT380 Applied Marketing Management 4
MKTG430 Integrated Marketing Strategy Capstone 4
BUS/MGMT ELE Select a minimum of 4 credit hours from Business or
Management courses 4
24
Total Program Credits: 180
Bachelor of Science in Business Administration
Marketing Concentration
Opportunities for marketing professionals are to increase by as much as 20 percent through 2010 (Note 1).
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas,
goods and services to create exchanges that expected satisfy organizational objectives. The Bachelor of Science
in Business Administration with a concentration in Marketing (BSBA-MKTG) is designed to prepare you to
understand and apply marketing, sales and management principles in order to contribute to organizational
success.
Effective August 14, 2011 Page 105