Search Engine Solution (SES) Sponsorship Frequently Asked Questions (FAQ’s) What is Search Engine Marketing (SEM) ? Search Engine Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). Why is Search Engine Marketing (SEM) important? It is estimated that over 75% of the population of North America use the Internet as a source of information. 68% of all online searches originate with Google. Knowing how to promote your business via the Internet is of vital importance in today’s era of rapidly advancing technology. If your business does not show up consistently within the first 10 links on Google’s search results page then your brand is being lost, and you need to be doing more with SEM, and this program will help. If your business does show up within the first 10 links on Google’s search results page, then this program can help you further leverage your brand and increase your business’ online visibility. How does the BBB Search Engine Solution (SES) Sponsorship work? BBB has an exclusive partnership with Google, the most used search engine on the web. BBB places a Sponsored Link with Google, specific to an industry. Industry related search term keywords are carefully determined by a BBB Search Engine Specialist and Google Advisor and applied to the BBB Sponsored Link. When your business joins the SES program your business becomes part of the BBB Sponsored Link. How much does BBB SES Sponsorship cost? There are 3 sponsorship options: Option 1: Monthly payments. Sponsors pay $140 per month ($125 + HST) payable by credit card only. The monthly sponsorship fee is automatically withdrawn each month until the sponsor cancelation is received in writing. The sponsor may terminate the monthly agreement at any time with one calendar months’ written notice. Option 2: 6 months lump sum payment. Sponsors pay $772.80 ($690 + HST). This works out to be a monthly rate of $115. This 6 month lump sum payment is payable by cheque or credit card, and is payments are non-refundable. Option 3: 12 month lump sum payment. Sponsors pay $1344 ($1200+HST). This works out to be a monthly rate of $100. This 12 month lump sum payment is payable by cheque or credit card, and is payments are non-refundable. I already advertise on Google, why would I purchase a BBB SES Sponsorship? Your business may already advertise on Google, but we can offer you the BBB SES Sponsorship at a significantly lower cost than what you are currently paying AND we can guarantee that the BBB Sponsored Link will show up on the highly coveted top 3 (on top rail) or top 5 (on right rail) search result links. We can do this because we have an exclusive arrangement with Google to offer up this service. Search Engine Solution (SES) Sponsorship Frequently Asked Questions (FAQ’s) Are there any other advantages to being part of the BBB SES sponsorship? The BBB is a powerful brand. Consumers trust the BBB and look to us when researching businesses. By having your business directly connected to the BBB Sponsored Link you will increase your business’ online visibility and quickly establish customer confidence in your company. We can guarantee that the BBB Sponsored Link will be in the top ad spaces on the Google search results page. How many other businesses in my industry can be part of the BBB Sponsored Link? Space in the SES Sponsorship program is limited and reserved on a first-come, first-serve basis to BBB Accredited Businesses only. How much activity does the BBB Sponsored Link and Landing Page receive? Compared to any other SEM program the BBB SES program results in higher click through rates (and costs less). For example, the average click through rate (CTR) of non BBB SES ad links is 0.5% to 0.75%. The local BBB SES program CTR is 1.5% to 2%. How does the BBB Landing Page Work? When a customer clicks on the BBB Sponsored Link they are taken to the BBB Landing Page. The Landing Page is a web page that lists all the Accredited Businesses (along with their contact information and a brief company description) that are participating in the BBB SES Sponsorship program. Accredited Businesses are listed on this page in random order. Customers can then click on a business and are immediately taken to the company’s BBB Business Review. How can I get my business to be at the top of the BBB Landing Page? The order businesses are listed on the BBB Landing Page is random. Each time a customer clicks on the BBB Sponsored Link and is taken to the BBB Landing Page the list of Accredited Businesses are displayed in a different order. Each businesses will receive an equal number of opportunities to be positioned at the top of the BBB Landing Page. I don’t know if I can afford this program? The BBB SES Sponsorship program is truly a low-cost, highly effective advertising opportunity for your business. Google searches have replaced traditional yellow pages directories. If you already have a advertising and marketing campaign think of this Sponsorship program as a value added opportunity to expand that program and improve your competitive edge. If you do not have an advertising and marketing campaign this is probably one of the least expensive, most effective online advertising opportunities you could participate in. You do not even need to have your own website to benefit. Your BBB Business Review can be your web presence. Where do I sign up? For more information or to try out the BBB SES Sponsorship Program call 250.386.6348 ext 105.
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