Digital old-timers may recall the three C's of successful online business models circa 2001. Content, Community, and Commerce appeared on just about any business plan that circulated in VC Land at the time. Understanding that the Web was at least three channels at once (publishing, merchandising, and person-to-person communication) was considered essential to establishing unique business models. There are ways for publishers to bring ecommerce closer to content without selling out. One approach is to sell everything regardless of your editorial take on the product. And don't overlook your most reliable and direct connection with readers: email, still the most reliable driver of traffic and sales.
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"Selling the Goods, Without Selling Souls"Please download to view full document