4 WHEELS: FALL CAR CARE October 5, 2003
New brands on the block for today’s consumer
BY NANCY SUNDSTROM wake of exciting new models. top 10 seller lists. the recent years that have eral, there’s a lot more choices
Special to the Record-Eagle Where the mini-van once Jamie Marsh of Bill Marsh blown things wide open, espe- which makes it all more com-
ruled as the top selling style of Chrysler-Plymouth-Dodge and cially for the consumer,” said petitive, but, again, good for the
It wasn’t that long ago that
car, they’ve been edged out in Bill Marsh Price Point Used Marsh. consumer.”
owning a vehicle such as a
recent years by sport utility Car Center of Traverse City “Locally, this is not a heavy Marsh believes that the over-
Town Car, Park Avenue or
vehicles (SUVs). There are 22 said that there has been a shift import market as it might be in all reputation of a vehicle con-
Cavalier was a consummate
million SUVs on U.S. roads in buying trends, not only in the cities on the East or West Coast, tinues to be important, and that
sign of status. Today, there’s a
right now, about 10 percent of U.S., but in the northern but a few years back, we began if people have had good luck
new batch of cars on the block,
the total number of vehicles. Michigan marketplace. picking up new lines, such as with a brand name in the past,
with names like Cobalt,
Pickup trucks are also extreme- “It used to be the big three, Hyundai, because they offer they usually want to look at
Colorado, Freestar and
ly popular, placing vehicles GM Chrysler and Ford — and nice products and warranties at something from the same
Equinox that are capturing the
like the Silverado and Sierra they’re all still dominant — but an attractive price, it fits a maker, if not the same model.
fancy of buyers.
and Dodge Ram right up along- there’s been an explosion of niche for us, and customers Marketing and advertising
Familiar brand names are
side the Ford Explorer SUV in new and different options in were interested in them. In gen- influence consumer choices
beginning to disappear in the
and more buyers come in to
dealerships having done their
homework, said Marsh.
Quality Service Guaranteed “But the trends have been
707 S. Garfield - Traverse City Buy any changing and the crossover
Call for an appointment vehicles that are a combination
946-7675 ARE TOPPER of an SUV and a mini-van, like
the Buick Rendezvous or
Open: Mon.-Fri. 8 to 6 • Sat. Appts.
We Accept All Major Credit Cards
from Chrysler Pacifica are being
specifically requested, and
those are fairly new names in
Michigan Truck Accessories the lexicon,” he said.
At Dan McCormick’s Kalkaska
We’ll perform a tune-up
verification, replace spark
plugs, analyze emissions,
*Plus Tax Auto & Truck, Sales Manager
levels, adjust timing/idle speed
(if adjustable), perform
between George Jorkasky said that the
majority of their clients come
12 month/12,000 mile
*Most 4 cyl. Vehicles 6 & 8
Must Present Coupon
September 15 and November 15 seeking 4 x 4s, pickups and
nationwide warranty. SUVs.
and MTA will donate “They’ve got a lot of appeal
COOLING SYSTEM POWER FLUSH because people feel safer in
$25 toward the reopening of them and like that they have
Includes all anti-freeze coolant,
power flush and labor.
Inspection of belts and hoses.
**Recommended at least
Mt. Holiday Ski Resort
better vision and are higher off
ground,” said Jorkasky, whose
company sells Ford, Chrysler,
every 2 years Dodge and Jeep vehicles.
*Plus Tax, Most Vehicles Must Present Coupon
Expires 11-05-03 “Then factor in the way they’re
made today, with incredible
creature comforts like DVD
players, back up sensors, heat-
Protect your vehicle for
winter with our seasonal $ 90* ed seats, power sliding win-
maintenance service *Plus Tax
Most Vehicles dows and plush, cushy leather.
including a state-of-the-art
tune-up, oil change, a We call them ‘country
radiator flush and fill, plus a Cadillacs” and believe me,
complete maintenance *6 & 8 cylinders higher.
Must Present Coupon they’re very popular.”
inspection. Expires 11-05-03
In the auto business for nearly
20 years, Jorkasky said the most
BASIC OIL CHANGE radical industry changes have
Basic oil change includes up
to 5 quarts Sunoco motor oil, $ *Plus Tax
been domestically, with major
improvements in quality both
new oil filter, and chassis Most Vehicles
lubrication. inside and out of cars.
“Whether you’re talking air
No Coupon Needed
Call 929-4458 bags or carburetors, gas
mileage or luxury features,
Mon.-Fri. 8am-5:30pm everything has been geared to
TRANSMISSION FLUSH be easier, softer, more comfort-
Sat. 9am-1:00pm able and appealing,” he said.
Includes removing harmful
slush and varnish deposits. $ *Plus Tax 465 S. Airport Traverse City “Safety is still the biggest issue
Remove contaminated fluid
from transmission system.
no matter what the car, which is
(¼ mile east of Cherryland Center) why we’ve seen such a shift to
the SUVs, but then people see
Must Present Coupon
800-968-2250 wh 10/5.719720
something like a Mini Cooper
and just have to have it.”
10% S ENIOR D ISCOUNT O N A DDITIONAL S ERVICES Nancy Sundstrom is a local