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					  4                                                                                 WHEELS: FALL CAR CARE                                                                          October 5, 2003



New brands on the block for today’s consumer
BY NANCY SUNDSTROM                               wake of exciting new models.                    top 10 seller lists.                the recent years that have           eral, there’s a lot more choices
Special to the Record-Eagle                        Where the mini-van once                        Jamie Marsh of Bill Marsh          blown things wide open, espe-        which makes it all more com-
                                                 ruled as the top selling style of               Chrysler-Plymouth-Dodge and         cially for the consumer,” said       petitive, but, again, good for the
 It wasn’t that long ago that
                                                 car, they’ve been edged out in                  Bill Marsh Price Point Used         Marsh.                               consumer.”
owning a vehicle such as a
                                                 recent years by sport utility                   Car Center of Traverse City          “Locally, this is not a heavy         Marsh believes that the over-
Town Car, Park Avenue or
                                                 vehicles (SUVs). There are 22                   said that there has been a shift    import market as it might be in      all reputation of a vehicle con-
Cavalier was a consummate
                                                 million SUVs on U.S. roads                      in buying trends, not only in the   cities on the East or West Coast,    tinues to be important, and that
sign of status. Today, there’s a
                                                 right now, about 10 percent of                  U.S., but in the northern           but a few years back, we began       if people have had good luck
new batch of cars on the block,
                                                 the total number of vehicles.                   Michigan marketplace.               picking up new lines, such as        with a brand name in the past,
with names like Cobalt,
                                                 Pickup trucks are also extreme-                  “It used to be the big three,      Hyundai, because they offer          they usually want to look at
Colorado, Freestar and
                                                 ly popular, placing vehicles                    GM Chrysler and Ford — and          nice products and warranties at      something from the same
Equinox that are capturing the
                                                 like the Silverado and Sierra                   they’re all still dominant — but    an attractive price, it fits a       maker, if not the same model.
fancy of buyers.
                                                 and Dodge Ram right up along-                   there’s been an explosion of        niche for us, and customers            Marketing and advertising
 Familiar brand names are
                                                 side the Ford Explorer SUV in                   new and different options in        were interested in them. In gen-     influence consumer choices
beginning to disappear in the
                                                                                                                                                                          and more buyers come in to
                                                                                                                                                                          dealerships having done their
                                                                                                                                                                          homework, said Marsh.
                                             Quality Service Guaranteed                                                                                                     “But the trends have been
                                             707 S. Garfield - Traverse City                                               Buy any                                        changing and the crossover
                                                     Call for an appointment                                                                                              vehicles that are a combination

                                               946-7675                                                          ARE TOPPER                                               of an SUV and a mini-van, like
                                                                                                                                                                          the Buick Rendezvous or
                                               Open: Mon.-Fri. 8 to 6 • Sat. Appts.
                                               We Accept All Major Credit Cards
                                                                                                                              from                                        Chrysler Pacifica are being
                                                                                                                                                                          specifically requested, and
                                                                                                                                                                          those are fairly new names in
                                   TUNE-UP
                                                                                                      Michigan Truck Accessories                                          the lexicon,” he said.
                                                                                                                                                                            At Dan McCormick’s Kalkaska

                                                     39
      We’ll perform a tune-up
      verification, replace spark
      plugs, analyze emissions,
                                                $                       90*
                                                                        *Plus Tax                                                                                         Auto & Truck, Sales Manager
      levels, adjust timing/idle speed
      (if adjustable), perform
                                                                        Most Vehicles
                                                                                                                  between                                                 George Jorkasky said that the
                                                                                                                                                                          majority of their clients come
      maintenance inspection.
      12 month/12,000 mile
                                          *Most 4 cyl. Vehicles 6 & 8
                                              cylinders higher.
                                            Must Present Coupon
                                              Expires 11-05-03
                                                                                                       September 15 and November 15                                       seeking 4 x 4s, pickups and
      nationwide warranty.                                                                                                                                                SUVs.
                                                                                                            and MTA will donate                                             “They’ve got a lot of appeal
       COOLING SYSTEM POWER FLUSH                                                                                                                                         because people feel safer in
      SAVE $10.00
                                                                                                         $25 toward the reopening of                                      them and like that they have
                    $      90**
      Includes all anti-freeze coolant,
      power flush and labor.
      Inspection of belts and hoses.
      **Recommended at least
                                                    47                         *
                                                                                                           Mt. Holiday Ski Resort
                                                                                                                                                                          better vision and are higher off
                                                                                                                                                                          ground,” said Jorkasky, whose
                                                                                                                                                                          company sells Ford, Chrysler,
        every 2 years                                                                                                                                                     Dodge and Jeep vehicles.
      *Plus Tax, Most Vehicles              Must Present Coupon
                                             Expires 11-05-03                                                                                                             “Then factor in the way they’re
                                                                                                                                                                          made today, with incredible
                                                                                                                                                                          creature comforts like DVD
                      FALL MAINTENANCE
                                                                                                                                                                          players, back up sensors, heat-

                                                     89
      Protect your vehicle for
      winter with our seasonal                  $                       90*                                                                                               ed seats, power sliding win-
      maintenance service                                               *Plus Tax
                                                                        Most Vehicles                                                                                     dows and plush, cushy leather.
      including a state-of-the-art
      tune-up, oil change, a                                                                                                                                              We call them ‘country
      radiator flush and fill, plus a                                                                                                                                     Cadillacs” and believe me,
      complete maintenance                 *6 & 8 cylinders higher.
                                            Must Present Coupon                                                                                                           they’re very popular.”
      inspection.                             Expires 11-05-03
                                                                                                                                                                            In the auto business for nearly
                                                                                                                                                                          20 years, Jorkasky said the most
                        BASIC OIL CHANGE                                                                                                                                  radical industry changes have


                                                     1690*
      Basic oil change includes up
      to 5 quarts Sunoco motor oil,             $                       *Plus Tax
                                                                                                                                                                          been domestically, with major
                                                                                                                                                                          improvements in quality both
      new oil filter, and chassis                                       Most Vehicles
      lubrication.                                                                                                                                                        inside and out of cars.
                                                                                                                                                                            “Whether you’re talking air
                                             No Coupon Needed
                                                                                                                   Call 929-4458                                          bags or carburetors, gas
                                                                                                                                                                          mileage or luxury features,
                                                                                                                 Mon.-Fri. 8am-5:30pm                                     everything has been geared to
                    TRANSMISSION FLUSH                                                                                                                                    be easier, softer, more comfort-
                                                                                                                      Sat. 9am-1:00pm                                     able and appealing,” he said.

                                                     5790*
      Includes removing harmful
      slush and varnish deposits.               $                       *Plus Tax                         465 S. Airport Traverse City                                    “Safety is still the biggest issue
      Remove contaminated fluid
      from transmission system.
                                                                                                                                                                          no matter what the car, which is
                                                                                                         (¼ mile east of Cherryland Center)                               why we’ve seen such a shift to
                                                                                                                                                                          the SUVs, but then people see
                                            Must Present Coupon
                                             Expires 11-05-03

                                                                                wh.10-5.719716
                                                                                                               800-968-2250                              wh 10/5.719720
                                                                                                                                                                          something like a Mini Cooper
                                                                                                                                                                          and just have to have it.”
   10% S ENIOR D ISCOUNT O N A DDITIONAL S ERVICES                                                                                                                          Nancy Sundstrom is a local
                                                                                                                                                                          freelance writer.

				
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