Generating New Business Over The Telephone_

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					Generating New Business Over The Telephone?
Have you ever considered using the phone to generate new business?
There are companies that specialise in generating business for clients via the telephone and do this
successfully every day. They are referred to as telemarketing or telesales companies and their
business goal is to generate leads and appointments for your business.
There is a difference between telesales and telemarketing companies as they are two quite different
forms of marketing however do cross over.
Telemarketing
Telemarketing is simply marketing over the telephone (hence the term 'tele' 'marketing' - this would
involve a list being supplied of contacts (say for example pervious customers that do know of your
company/services) and each one would be called in succession to remind them of the service and try
to 'drum' up new business. Many companies do make use of telemarketing either by using 1 person
to call around their client base once a month to remind customers and keep the name in the frame; or
by engaging a team of telemarketers to do a focused campaign (either ongoing or a one off
campaign). This could be used for appointment making or just for general lead generation or even in
taking a survey (like a customer satisfaction survey).
Telesales
Telesales is quite different as it involves actual selling of a product over the phone (generating and
taking orders for products or services) hence the term 'tele' 'sales'. This typically would involve agents
cold calling a list of new contacts and potential customers (as opposed to telemarketing where the
contacts are already aware of the brand/company) to generate new business.
Both of theses skill sets are valuable and can be very effective tools in the marketing arsenal -
however there are clear distinctions between them and then need to be properly applied.
There are a wide number of telemarketing companies in the UK and many can help to generate new
business quickly, so if you are interested in getting quotes on telemarketing then it may be good to
compare a few telemarketing companies.

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Description: cold calling a list of new contacts and potential customers (as opposed to telemarketing where the