Consumer Trends in the Hot Drinks Market in
This report provides the results for the Hot Drinks market in Italy from Canadean’s unique, highly
detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits,
and forms part of an overall series covering all CPG product markets.
Marketers in the Hot Drinks market in Italy face a major challenge. Understanding market size and
segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific
consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which
show exactly the size of consumer groups, how much of the Hot Drinks market in Italy they account
for and which consumer trends drive their behaviour, and as such allows the marketers to develop
strong growth strategies.
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – and as such the companies need to know what these trends are and be able to
quantify their influence in the market.
Reasons To Buy
The data provided allows the marketers to track consumer behaviour through to its actual value
impact on a product market. Unique in the market, this provides readers with a highly detailed data
analysis of the market allowing marketing tactics and strategy to be updated in line with the very
latest consumer behaviours.
• Detailed category coverage is provided, covering Tea market, Coffee market, and Other Hot Drinks
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and
consumption frequency for each product category covered.
Table of Contents :
1.1 What is this Report About?
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
List of Tables
Table 1: Volume Units for the Hot Drinks Market
Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
Table 3: Population Profiles
Table 4: Italy Hot Drinks Value Share (%), by Age Groups, 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Hot Drinks Value Share (%), by Age Groups, 2011
Figure 3: Italy Hot Drinks Value Share (%), by Gender, 2011
Figure 4: Italy Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Consumer Trends in the Spirits Market in Italy, 2011
Consumer Trends in the Wine Market in Italy, 2011
Consumer Trends in the Hot Drinks Market in France, 2011
For Related reports Plz Follow the Link:
http://www.aarkstore.com/search/viewresults.asp?search=Hot Drinks Market
From: Aarkstore Enterprise
Contact: Marketing Team(Jyoti)