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Aarkstore-Consumer Trends in the Hot Drinks Market in Italy, 2011

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					   Consumer Trends in the Hot Drinks Market in
                  Italy, 2011
http://www.aarkstore.com/reports/Consumer-Trends-in-the-Hot-Drinks-Market-in-Italy-2011-
190036.html

Synopsis

This report provides the results for the Hot Drinks market in Italy from Canadean’s unique, highly
detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits,
and forms part of an overall series covering all CPG product markets.

Summary

Marketers in the Hot Drinks market in Italy face a major challenge. Understanding market size and
segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific
consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which
show exactly the size of consumer groups, how much of the Hot Drinks market in Italy they account
for and which consumer trends drive their behaviour, and as such allows the marketers to develop
strong growth strategies.

Scope

• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – and as such the companies need to know what these trends are and be able to
quantify their influence in the market.

Reasons To Buy

The data provided allows the marketers to track consumer behaviour through to its actual value
impact on a product market. Unique in the market, this provides readers with a highly detailed data
analysis of the market allowing marketing tactics and strategy to be updated in line with the very
latest consumer behaviours.

Key Highlights

• Detailed category coverage is provided, covering Tea market, Coffee market, and Other Hot Drinks
market.

• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and
consumption frequency for each product category covered.

Table of Contents :

1 Introduction

1.1 What is this Report About?
1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

List of Tables

Table 1: Volume Units for the Hot Drinks Market

Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011

Table 3: Population Profiles

Table 4: Italy Hot Drinks Value Share (%), by Age Groups, 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: Italy Hot Drinks Value Share (%), by Age Groups, 2011

Figure 3: Italy Hot Drinks Value Share (%), by Gender, 2011

Figure 4: Italy Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011

http://www.aarkstore.com/feeds/Canadean.xml

Related Reports:

Consumer Trends in the Spirits Market in Italy, 2011

Consumer Trends in the Wine Market in Italy, 2011

Consumer Trends in the Hot Drinks Market in France, 2011

For Related reports Plz Follow the Link:

http://www.aarkstore.com/search/viewresults.asp?search=Hot Drinks Market
&PubId=&pagenum=1

From: Aarkstore Enterprise

Contact: Marketing Team(Jyoti)

Mob.No.918149852585/919272852585

Email: enquiry@aarkstore.com

URL: http://www.aarkstore.com/

http://in.linkedin.com/in/aarkstore
http://www.facebook.com/aarkstore

				
DOCUMENT INFO
Description: Marketers in the Hot Drinks market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.