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Marketers in the Hot Drinks market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
Consumer Trends in the Hot Drinks Market in Italy, 2011 http://www.aarkstore.com/reports/Consumer-Trends-in-the-Hot-Drinks-Market-in-Italy-2011- 190036.html Synopsis This report provides the results for the Hot Drinks market in Italy from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Summary Marketers in the Hot Drinks market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Hot Drinks market in Italy they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies. Scope • Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such the companies need to know what these trends are and be able to quantify their influence in the market. Reasons To Buy The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours. Key Highlights • Detailed category coverage is provided, covering Tea market, Coffee market, and Other Hot Drinks market. • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered. Table of Contents : 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers List of Tables Table 1: Volume Units for the Hot Drinks Market Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011 Table 3: Population Profiles Table 4: Italy Hot Drinks Value Share (%), by Age Groups, 2011 List of Figures Figure 1: Consumer Panel Report Methodology Figure 2: Italy Hot Drinks Value Share (%), by Age Groups, 2011 Figure 3: Italy Hot Drinks Value Share (%), by Gender, 2011 Figure 4: Italy Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011 http://www.aarkstore.com/feeds/Canadean.xml Related Reports: Consumer Trends in the Spirits Market in Italy, 2011 Consumer Trends in the Wine Market in Italy, 2011 Consumer Trends in the Hot Drinks Market in France, 2011 For Related reports Plz Follow the Link: http://www.aarkstore.com/search/viewresults.asp?search=Hot Drinks Market &PubId=&pagenum=1 From: Aarkstore Enterprise Contact: Marketing Team(Jyoti) Mob.No.918149852585/919272852585 Email: email@example.com URL: http://www.aarkstore.com/ http://in.linkedin.com/in/aarkstore http://www.facebook.com/aarkstore
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