2010–2014 Global Enterprise 2.0 Technologies Market
technavio insights
2010–2014 Global Enterprise 2.0 Technologies Market
CONTENTS
01. Executive Summary ..............................................1
02. Introduction ...........................................................2
03. Market Coverage .................................................3
04. Market Landscape ................................................4
05. Vendor Landscape ...............................................7
06. Market Growth Drivers ..........................................9
07. Market Challenges .............................................11
08. Market Trends ......................................................13
09. Key Vendor Analysis ...........................................15
09.1 IBM Corp. .............................................................................. 15
09.2 Microsoft Corp. .................................................................... 17
09.3 Cisco Systems Inc. ............................................................... 19
10. Other Reports in this Series .................................21
2010–2014 Global Enterprise 2.0 Technologies Market
2010–2014 Global Enterprise 2.0 Technologies Market
EXHIBITS
Exhibit 1: Global Enterprise 2.0 Technologies Market 2010–
2014 (US$ billion) ...................................................................4
Exhibit 2: Global Enterprise 2.0 Technologies Market by
Geographical Segmentation 2010 ....................................6
2010–2014 Global Enterprise 2.0 Technologies Market
Global Enterprise 2.0 Technologies Market 1
01. Executive Summary
2010: US$2.1 billion
Market Size
2014: US$4.8 billion
Growth Rate 22.7 percent CAGR
The Americas
Key Geographies EMEA
APAC
Key Customer
Enterprises
Segment
Increasing Focus on Mobile Enterprise 2.0 Technologies
Increasing Adoption of Micro Blogging
Trends
Providing Unified Communication
Collaborated Enterprise Product Platforms
Improving Marketing Activities
Reducing Price of Enterprise 2.0 Technologies
Drivers
Increasing Adoption of Social Networks
Need for Responsive Value Chain
Data Security on Social Tools
Lack of Skilled Personnel
Challenges
Integration of Web 2.0 Technologies
Lack of Return on Investment in Social Tools
Security
Total Cost of Ownership
Key Customer Needs
Integration and Support
User Friendly
IBM Corp.
Key Vendors Microsoft Corp.
Cisco Systems Inc.
2010–2014 Global Enterprise 2.0 Technologies Market
Global Enterprise 2.0 Technologies Market 2
02. Introduction
Enterprise 2.0 technologies are associated with the application of web 2.0 technologies in
organizations. Enterprise 2.0 technologies allow enterprises to share and exchange information
through the internet. Enterprise 2.0 technologies refer to the following social tools: blogs, social
networking, wikis, podcasting, micro blogging, RSS, widgets, and mashup. Enterprise 2.0
technologies help organizations to improve their marketing activities by communicating with
stakeholders such as suppliers, customers, employees, and distributors.
The Global Enterprise 2.0 Technologies market is one of the fastest growing in the Enterprise
Applications market. The majority of the market growth comes from the Americas, followed by
the Europe, Middle East, and Africa (EMEA) region. Although currently the majority of the market
growth comes from enterprise social networks, enterprise mashup is expected to make a
significant contribution to this market. The market is expected to witness an improvement in its
growth rate and post a CAGR of 22.7 percent during the period 2010–2014.
Although the Global Enterprise 2.0 Technologies market has many drivers, one of the main
drivers is the improving marketing activities of organizations. Enterprise 2.0 technologies improve
the effectiveness of marketing activities by understanding the degree of customer satisfaction
by communicating with ea