Global Security Software Market for Small and
2010–2014 Medium Businesses
technavio insights
Global Security Software Market for Small and
2010–2014 Medium Businesses
CONTENTS
01. Executive Summary ..............................................1
02. Introduction ...........................................................2
03. Market Coverage .................................................4
04. Market Landscape ................................................5
05. Vendor Landscape .............................................10
06. Buying Criteria .....................................................15
07. Market Growth Drivers ........................................16
08. Drivers and their Impact .....................................18
09. Market Challenges .............................................19
10. Market Trends ......................................................21
11. Key Vendor Analysis ...........................................23
11.1 Symantec Corp. .................................................................. 23
11.2 McAfee Inc. ......................................................................... 25
11.3 Trend Micro Inc. ................................................................... 27
11.4 Kaspersky Lab ZAO ............................................................. 29
12. Other Reports in this Series .................................31
2010–2014 Global Security Software Market for Small and Medium Businesses
Global Security Software Market for Small and
2010–2014 Medium Businesses
EXHIBITS
Exhibit 1: Global Security Software Market for Small and
Medium Businesses 2010–2014 (US$ billion) .......................5
Exhibit 2: Comparison of IT Spending and IT Security
Spending Among Small and Medium Businesses.............6
Exhibit 3: Global Security Software Market for Small and
Medium Businesses by Geographical
Segmentation 2010 ..............................................................7
Exhibit 4: Global Security Software Market for Small and
Medium Businesses by Vendor Segmentation
2010.......................................................................................11
2010–2014 Global Security Software Market for Small and Medium Businesses
Global Security Software Market for Small and Medium Businesses 1
01. Executive Summary
2010: US$2.7 billion
Market Size
2014: US$4.4 billion
Growth Rate CAGR of 13.4 percent
The Americas
Key Geographies EMEA
APAC
Financial Services
Key Customer Healthcare
Segments Online Retail
Information Technology
Increasing Adoption of SaaS-based Security Solutions
Emerging Small and Medium Business-specific Offerings
Increasing Demand for Email and Web Access Security
Trends
Solutions
Expected Increase in Demand for Cloud Security Solutions
Growing Focus on Channel Partnerships
Increasing Compliance Requirements
Rapid Geographical Expansion of Small and Medium Businesses
Drivers Emergence of Small and Medium Business-specific Attacks
Growing Adoption of Cloud Services
Increasing Employee Mobility
Limited IT Security Budget Compared with Large Enterprises
Limited Technological Expertise of IT Personnel
Challenges
Availability of Free Solutions
Low-risk Perceived by the Management of Small Enterprises
Strong Security
Key Customer Needs Cost Effectiveness
Add-on Modules
Symantec Corp.
McAfee Inc.
Key Vendors
Trend Micro Inc.
Kaspersky Lab ZAO
2010–2014 Global Security Software Market for Small and Medium Businesses
Global Security Software Market for Small and Medium Businesses 2
02. Introduction
Security software is a generic term and includes software or a set of software used to secure
computer networks or the whole network infrastructure of an organization. Security software
includes antivirus software, encryption software, firewalls, spyware removers, and email scanning
solutions. It can also be a combination of multiple software to form a single integrated solution.
Security software for small and medium businesses (SMBs) refers to security software available in
the market for SMBs alone. These solutions differ from other solutions in functionalities such as
deployment option, ease of usage, cost effectiveness, and a simple user interface. SMBs are
now emerging under the regulatory scanner and they are also witnessing increasing cyber-
attacks. Further, the adoption of cloud services and increasing employee mobilit