AirTran Holdings, Inc.: Company Profile and SWOT Analysis

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AirTran Holdings, Inc.: Company Profile and SWOT Analysis
AirTran Holdings, Inc.



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AirTran Holdings, Inc. Financial Snapshot



Operating Performance

Fast Facts

9955 AirTran Boulevard, Orlando, The company reported revenue of US$2,619.17

Headquarters Address

32827,United States of America million during the fiscal year 2010 (2010). The

company's revenue grew at a CAGR of 8.47% during

Telephone + 1 407 3185600

2006–2010, with an annual growth of 11.86% over

2009. In 2010, the company recorded an operating

Fax + 1 407 2515727 margin of 4.89%, as against 7.74% in 2009.



Website www.airtran.com

Revenue and Margins

Ticker Symbol, Stock Exchange AAI, New York Stock Exchange



Number of Employees 7,717



Fiscal Year End December



Revenue (in US$ million) 2,619.17









SWOT Analysis



Strengths Weaknesses Return on Equity



Low Cost Structure Declining Operating Margin The company recorded a return on equity (ROE) of

7.15% for 2010, as compared to its peers, Delta Air

Domestic Operation- ‘all eggs in one Lines, Inc. (Ticker: DAL), Southwest Airlines Co.

Strong Atlanta Hub and Route Network (Ticker: LUV) and JetBlue Airways Corporation

basket’

(Ticker: JBLU), which recorded ROEs of 66.11%,

Strong Growth in Revenues Limited Liquidity Position 7.36% and 5.86% respectively. The company

reported an operating margin of 4.89% in 2010.

Low Return on Equity

Return on Equity

Opportunities Threats



Brand Image Anti-takeover Provisions



Flexibility in Operations Excessive Competition



Value-added Services Operational Cost









Liquidity Position



The company reported a current ratio of 1.10 in 2010,

as compared to its peers, Delta Air Lines, Inc.,

Southwest Airlines Co. and JetBlue Airways

Corporation, which recorded current ratios of 0.64,

1.29 and 1.25 respectively. As of December 2010, the

company recorded cash and short-term investments

of worth US$453.96 million, against US$69.48 million

current debt. The company reported a debt to equity

ratio of 1.85 in 2010 as compared to its peers, Delta

Air Lines, Inc., Southwest Airlines Co. and JetBlue

Airways Corporation, which recorded debt to equity

ratios of 17.00, 0.54 and 1.83 respectively.









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AirTran Holdings, Inc. - SWOT Profile Page 1

AirTran Holdings, Inc.



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 5

1.1 Company Overview ................................................................................................................................................5

1.2 Business Description ..............................................................................................................................................5

1.3 Major Products and Services .................................................................................................................................6

2 Analysis of Key Performance Indicators ............................................................................................... 7

2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7

2.2 Key Financial Performance Indicators .................................................................................................................10

2.2.1 Revenue and Operating Profit .........................................................................................................................10

2.2.2 Asset, Liabilities and Capex .............................................................................................................................11

2.2.3 Net Debt vs. Gearing Ratio ..............................................................................................................................12

2.2.4 Solvency ..........................................................................................................................................................13

2.3 Competitive Benchmarking ..................................................................................................................................14

2.3.1 Market Capitalization .......................................................................................................................................14

2.3.2 Efficiency ..........................................................................................................................................................15

2.3.3 Capital Expenditure ..........................................................................................................................................16

2.3.4 Turnover – Inventory and Asset .......................................................................................................................17

2.3.5 Liquidity ............................................................................................................................................................18

3 Recent Developments ........................................................................................................................... 19

4 SWOT Analysis ...................................................................................................................................... 21

4.1 SWOT Analysis - Overview ..................................................................................................................................21

4.2 Strengths ..............................................................................................................................................................21

4.3 Weaknesses .........................................................................................................................................................21

4.4 Opportunities ........................................................................................................................................................22

4.5 Threats .................................................................................................................................................................22

5 Company Statement .............................................................................................................................. 24

6 History .................................................................................................................................................... 25

7 Key Employees ...................................................................................................................................... 26

8 Key Employee Biographies................................................................................................................... 28

9 Locations and Subsidiaries .................................................................................................................. 29

9.1 Head Office ..........................................................................................................................................................29

9.2 Other Locations and Subsidiaries ........................................................................................................................29

10 Appendix ................................................................................................................................................ 30

10.1 Methodology .........................................................................................................................................................30

10.2 Ratio Definitions ...................................................................................................................................................30

10.3 Disclaimer.............................................................................................................................................................34









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AirTran Holdings, Inc. - SWOT Profile

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