WALL STREET JOURNAL by 8h7G6kx1

VIEWS: 4 PAGES: 2

									NAME ___________________________________


WALL STREET JOURNAL


IN CONCERT – PAGES 6-7

True or False

1 Ticketmaster and Live Nation are struggling for profits because of an outdated business model.      T     F

2 Irving Azoff says a Ticketmaster/Live Nation merger will suppress competition, helping artists earn more
profits. T      F

3 Last year, Live Nation stopped doing business with Ticketmaster.     T     F

4 Last fall, fans who tried to buy Bruce Springsteen tickets from Ticketmaster were led to a site with resellers
offering seats at up to five times face value. T    F

5 The CD business peaked in 2001, and then the iPod was introduced and sales began to decrease.       T     F


Multiple Choice

6 The Eagles’ 2007 album “Long Road Out of Eden” was sold only

a) On iTunes
b) On the band’s Web site
c) At Wal-Mart
c) All of the above
d) None of the above

7 To fight back against challenges from online ticket sellers, Ticketmaster bought

a) TicketsNow
b) TicketsFast
c) TicketsCheap
d) TicketsEasy
e) TicketNation

8 Since 2000, concert-ticket sales have

a) Been cut in half
b) More than doubled
c) More than tripled
d) More than quadrupled
e) Stayed the same
NAME ___________________________________


9 Mr. Azoff says a Ticketmaster/Live Nation merger will

a) Help the two companies weather the recession
b) Lower ticket prices at popular concerts
c) Result in fairer treatment of artists
d) All of the above
e) None of the above

10 By merging Ticketmaster and Live Nation, Mr. Azoff figures the company can save about

a) $10 million
b) $20 million
c) $30 million
d) $40 million
e) $50 million

REVIEW

1 Who is Irving Azoff, and why is he trying to save the music business?



2 How are the “economics of the concert business” changing?



3 How is Ticketmaster’s near-monopoly on ticket sales for major entertainment and sporting events being
challenged?



4 Why did the Eagles deal only with Wal-Mart when they released their latest album?



Find a concert in the Houston area that you would like to attend this summer.

Locate at least three vendors for purchasing tickets. (Use the same seat section for each vendor.)

Name of Ticket Company/Arena                         Price

1

2

3

								
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