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					Factors Influencing the Early Adoption of e-HTPX
     Within Structural Based Drug Design




                                        Michael Gleaves
                                        e-Science Centre
             Strategy
                        Methodology


Literature


                                      Outcomes




                                       Michael Gleaves
       Literature




Michael Gleaves
                                                  Literature


        The Purchasing Process



Awareness   Interest   Evaluation Trial   Adoption




                                           Michael Gleaves
       Literature




Michael Gleaves
       Literature




Michael Gleaves
                                                                 Literature

                    Relative
                   Advantage




Trialability                         Compatibility

                   Attributes
                  of Innovation




      Observablility           Complexity



                                  Everett Rogers (1995)

                                                          Michael Gleaves
                             Literature




Technology Acceptance
 Model (Davis 1989)



                      Michael Gleaves
                                           Strategy




 In the absence of massive marketing
budget e-HTPX project is looking to align
    features with user requirements




                                    Michael Gleaves
                                            Methodology




Identify and interview target market


 Cognitive mapping of Interviews


Feedback into development process


   User Feedback on prototype


                                       Michael Gleaves
     Methodology




Michael Gleaves
                                            Methodology




Identify and interview target market


  Cognitive mapping of interviews


Feedback into development process


   User feedback on prototype


                                       Michael Gleaves
       Outcome




Michael Gleaves
                                                             Outcome


                          Security


             Data
                                           Cost
          Integration


                        Attributes of
                          e-HTPX


            Trust                       Saving Time


                         Control of
Barrier
                        automation
Neutral
Driver
                                                      Michael Gleaves
           Acknowledgements

Funding : BBSRC, DTI.

People : Colin Nave, Robert Allan, Kim
 Hendrick, Martyn Winn, Dave Stuart
 Greame Winter, Dave Meredith, Ronan
 Keegan, Paul Young, Oleg Dolomanov,
 Ian Berry, John Diprose, Lodovic Launer,
 Kevin Cowtan.
                                    Michael Gleaves

				
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posted:2/21/2012
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