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Aarkstore-Consumer Trends in the Spirits Market in the UK, 2011

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Marketers in the Spirits market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

More Info
									   Consumer Trends in the Spirits Market in the
                    UK, 2011
http://www.aarkstore.com/reports/Consumer-Trends-in-the-Spirits-Market-in-the-UK-2011-
190033.html

Synopsis

This report provides the results for the Spirits market in the UK from Canadean’s unique, highly
detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits,
and forms part of an overall series covering all CPG product markets.

Summary

Marketers in the Spirits market in the UK face a major challenge. Understanding market size and
segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific
consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which
show exactly the size of consumer groups, how much of the Spirits market in the UK they account for
and which consumer trends drive their behaviour, and as such allows the marketers to develop
strong growth strategies.

Scope

• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – and as such the companies need to know what these trends are and be able to
quantify their influence in the market.

Reasons To Buy

The data provided allows the marketers to track consumer behaviour through to its actual value
impact on a product market. Unique in the market, this provides readers with a highly detailed data
analysis of the market allowing marketing tactics and strategy to be updated in line with the very
latest consumer behaviours.

Key Highlights

• Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs
market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey
market.

• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and
consumption frequency for each product category covered.

Table of Contents :

1 Introduction
1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

List of Tables

Table 1: Alcoholic Drinks Volume Units

Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011

Table 3: Population Profiles

Table 4: United Kingdom Spirits Value Share (%), by Age Groups, 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: United Kingdom Spirits Value Share (%), by Age Groups, 2011

Figure 3: United Kingdom Spirits Value Share (%), by Gender, 2011

Figure 4: United Kingdom Spirits Value Share (%), by Urban and Rural Dwellers, 2011

http://www.aarkstore.com/feeds/Canadean.xml

Related Reports:

Consumer Trends in the Wine Market in the UK, 2011

Consumer Trends in the Hot Drinks Market in India, 2011

Consumer Trends in the Spirits Market in India, 2011

For Related reports Plz Follow the Link:

http://www.aarkstore.com/search/viewresults.asp?search=Spirits Market &PubId=&pagenum=1

From: Aarkstore Enterprise

Contact: Marketing Team(Jyoti)

Mob.No.918149852585/919272852585

Email: enquiry@aarkstore.com
URL: http://www.aarkstore.com/

http://in.linkedin.com/in/aarkstore

http://www.facebook.com/aarkstore

								
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