Bachelor of Arts
( Communication and Media Management)
What is Communication and Media
In technologically developed societies,
communication in its many forms has become a
major industry. Computerisation, electronic
information, satellites and other information
delivery systems have transformed national and
cultural boundaries, leading to an
increasingly globalise culture.
This has led to a growing demand for people
with knowledge of human aspects of
communication and different media, who are
competent in analysis, and who have skills in
the use of communications technologies.
Is Communication and Media
Management for you?
It is …. If you are:
An organiser and manager
Able to see the big picture
But especially if you are interested in:
Current affairs and all forms of media
Interested in working with ideas and language
The social uses of communications technology
Students are encouraged to pursue work
experience in relevant organisations during their
The program balances theory and practice in
Assignments and activities provide practical and
applied projects for students
to acquire skill and understanding required in the
media and communication industries.
International Focus of Program
• Students in this program become
graduates of a cohort of students
• Program is also offered in
Singapore, Hong Kong and Malaysia
• Program developed from key
courses in programs offshore
SATAC Code: 444011
TER for 2008 entry: 57.05
• STAT special entry
Combines compulsory and optional studies over the duration of the program.
The Communication and Media Management Professional Major
•Document Design and Publication
•Digital Media Techniques
•Reporting for the Media
•Advertising: Images, Industry and Audience
•Creative and Feature Writing for the Media
•Communication and Organisations ( Capstone course)
Sub-major and minor studies allow students to develop skills and
knowledge in specific fields, for example, Professional Writing, Multimedia
Studies, Film and Television, Performing Arts, International Studies or a
range of disciplines from across the University.
• Contact hours vary according to individual
• Study Full-time or Part-time, or even
accelerate the time it takes to graduate by
doing some courses in Summer and Winter
School Study Periods
Within the broad range of disciplines
studied in this program, graduates find
employment in various professions and
The diverse skills and knowledge
obtained are attractive to employers in a
wide range of sectors of the economy
who are looking for graduates with
versatility and flexibility.
Communication and Media
Management allows you to combine
your skills and interests for a profession
that is both creative and practical.
Popular Areas of Employment
• Arts administration
• Consumer research and education
• Event Management
• Health Promotion
• Media production management
• Public Relations
• Publicity and Promotion
• Tourism and Hospitality
….In small and medium sized businesses where a broad range of skills in
communication and the management of media are required.
… In various different sectors where communication and media management
supports the efficient organisation of the enterprise.
Dr Collette Snowden
ph (08) 8302 4474
Undergraduate Programs Officer
Ms Rosie Paradiso
ph (08) 8302 4561
Experience. The Difference.