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From Business Plan to Web Design - Starting an Online Business

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									From Business Plan to Web Design - Starting an Online Business

Before you officially "open the doors" of your e-business, you need to
create a business plan. Turn your business idea into a plan that will
help you succeed (or you may find while going through this process that
it is better to scrap the idea and come up with something better).

Putting a business plan together may seem like a daunting task. I will
take you step by step through the process of creating a business plan,
making the process a little easier for you. Putting a business plan
together will include completing a market analysis, a competitive
analysis, an advertising plan, pricing, branding, a sales strategy, and
much more. This article will go over some of the basics.

You will want to consider marketing, financing, your target market,
distribution of your product, finding out who your competition is, etc.
In addition to considering these factors, you will want to set realistic
goals for your small business.

Ask yourself the following questions: What is the purpose of your e-
business? To make money, right? That's one purpose. What are some others?
Perhaps you have created or found a product that the world just can't
live without and you want to share it. Maybe you offer a service that
will help others. You might have a hobby that you want to turn into a
profession. Write down your purpose, whatever it is.

After you know what your purpose is, answer the following questions:
- Why am I committing my time and resources to this endeavor?
- How will I be helping others?
- What needs will this business meet?
- How will I be helping myself (owner), or ourselves (owners)?
- What "greater good" will be served with this business?

Once you have answered these questions, you can form your   company's
mission statement. Your mission statement identifies your   company. Keep
your mission statement to a few sentences. You can adjust   your mission
statement as your company grows and changes, but the core   values included
in your mission statement should remain the same.

What is your Company's Purpose?
What is the purpose of your e-business? To make money, right? That's one
purpose. What are some others? Perhaps you have created or found a
product that the world just can't live without and you want to share it.
Maybe you offer a service that will help others. You might have a hobby
that you want to turn into a profession. Write down your purpose,
whatever it is.

After you know what your purpose is, answer the following questions:
- Why am I committing my time and resources to this endeavor?
- How will I be helping others?
- What needs will this business meet?
- How will I be helping myself (owner), or ourselves (owners)?
- What "greater good" will be served with this business?
Once you have answered these questions, you can form your   company's
mission statement. Your mission statement identifies your   company. Keep
your mission statement to a few sentences. You can adjust   your mission
statement as your company grows and changes, but the core   values included
in your mission statement should remain the same.

Preparing to Launch Your Online Business-Strengths and Weaknesses

As you go through the process of planning your online business, you may
not have the answer to every question we ask. Don't worry if you don't
have all of the answers now, because that is the whole point of doing
this plan-to help you find and discover the areas that might sneak up and
get you in the future.

Having gone through the process of putting this plan in place, however,
you will be better prepared to face unexpected turns and situations.
Answer the questions you can and think about the ones you can't. There
are a lot of details that will come together as you go through this
process.

Part of making your online business successful is knowing your strengths
and your weaknesses, along with the (potential) strengths and weaknesses
of your company. What are you good at? What is your company good at?

- What are the strengths of your products? Price? Selection? Variety?
Quality? Brand association?
- What are the strengths of you and your partners or team?
- What are your strengths with respect to reaching customers and telling
them about your product?
- What are your leadership or organizational strengths?
- What is the vision of your company and how is that a strength?

The answers to the above questions may be the reasons you want to start
an online business in the first place. You must also look at your
weaknesses. Good business owners strive to identify areas of weakness so
they can turn them around and make them areas of strength. It's better
for you to discover weaknesses than your competitors or customers to
discover them for you!

- How will the business run from start to finish?
- Do we need to hire people?
- Where will our products come from?
- How will we get the word out about our company?
- Do we have enough money to survive the start-up phase?
- Do we have a good system in place to track orders and make sure our
customers are happy?

Preparing to Launch Your Online Business...Make Opportunities & Prepare
for Unfortunate Circumstances

Successful online businesses take advantage of opportunities, whether
they be changes in customer tastes or preferences, unmet market needs, or
market niches that have never been addressed. What opportunities do you
see that make you excited about your online business opportunity? Before
you start an online business, consider:

- Do you see an unmet need?
- Is this a frustration you have experienced yourself?
- Is there a common feeling that something is missing among people you
know or have talked to?
- Have there been changes economically, politically, or otherwise that
have set a good stage for your online business?
- Now it's time to play devil's advocate and imagine what elements or
factors could potentially harm your online business. It is important to
identify such things that could adversely affect your business in order
to prepare for such circumstances. Preparation is sometimes the best
defense. Consider:

How will competition affect you?
Are you able to meet anticipated demand?
What if UPS goes on strike?
Is your business seasonal, and will that adversely affect your cash flow?

If you plan on starting an online business, consider writing down your
business description and strategy. By now you know your company's purpose
and your strengths and weaknesses. Use that information as you work out
your business strategy.

The key element in your business description is to address how your
business will meet the needs of your customers. In other words, how are
you uniquely positioned to get your needed product to the right people
and make money in the process?

Now let's discuss the strategy behind your business. Consider:
- What type of business are you (retail, manufacturing, consulting,
etc.)?
- Will you need employees?
- Where is your business located?
- What are your hours of operation?
- How do you plan to make money?
- What costs will be involved?
- How much money do you need to start, and how will that money be spent?

Now is the time to tout you and your team. Your confidence, enthusiasm,
and vision are incredibly important to the success of your business, and
to gain the confidence of investors. They are ultimately investing in
YOU, so sell yourself and your team!

Consider:
Who are your team members, managers, or partners? What is their level of
education? Do you or they have any experience in similar ventures or
businesses? Are you particularly passionate about your products? Why? Who
will be in charge of what? Who has final decision-making authority?

Every business can potentially be faced with challenges. What risks might
you face in your business, and how will you be prepared to face them?
Consider:
Have you in the past, or are you currently facing litigation? Do you have
access to an attorney? Do you have adequate insurance coverage for your
business? Who is in charge of record keeping, and how are those records
stored and protected? Do you use an accountant?

Once you have a plan for your online business, you need a website. When
conceiving your website, before you think about colors, pictures, or even
format, take into consideration the answers to the questions above and
come up with the purpose of your website. That will make your web design
process a lot easier.

Ranked in the top 1% of Web Hosting companies worldwide, Heritage
Internet Technologies has been featured in Entrepreneur Magazine, Inc.
Magazine's Inc. 500 and more. At HIT Web Design we don't just design
websites that look nice. We strive to design websites that are effective
marketing pieces created to actually sell your products and services.

Learn more at http://www.hitwebdesign.com/.

								
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