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傳 理 學 院 傳 播 系 School of Communication Department of Communication Studies Bachelor of Social Sciences in Integrated Communication Management 綜合傳播管理學社會科學學士學位課程 Full-time Degree Programme for Associate Degree & Higher Diploma Graduates This programme is offered by the Hong Kong Baptist University Department of Communication Studies for holders of associate degree or higher diploma who wish to continue on to a Bachelor’s degree in public relations, advertising, and integrated marketing communication. Programme Features A non-government funded top-up degree programme A full-time day programme normally completed in 2 years Provides students with academic and practical knowledge and skills related to marketing and communication management Offers students a managerial focus, featuring marketing, society and communication, public relations and advertising as well as campaign planning in business, travelling and hospitality, sports, media, public and social sectors in Hong Kong Upon completion of the programme, students will be able to integrate theories and practices in executing integrated communication campaigns incorporating public relations, advertising, interactive and publicity activities Supported by the Department of Communication Studies, in which the first and most comprehensive advertising and public relations programme in Hong Kong is housed Award Bachelor of Social Sciences in Integrated Communication Management awarded by the Hong Kong Baptist University. Career Prospect The programme will equip graduates with the academic training and advanced practical skills in marketing communication required for pursuing careers in a wide array of professions. They include among others advertising, public relations, non-government organizations, businesses, conference and exhibition, recreation, sports, civil service, media and entertainment, etc. Graduates working in the public relations field can register as members of the Hong Kong Public Relations Professionals’ Association Limited ("PRPA"). Programme Structure Students are required to complete 60 units of study which include 48 units of Major Core Courses and 12 units of Major Elective Courses. Major Core Courses (48 units) Introduction to Public Relations and Advertising Integrated Marketing Communication Campaign Creative Advertising Copywriting Advertising Media Planning Global Marketing Strategies Public Relations and Media Writing Crisis Communication Event Management Recreation, Sports and Entertainment Promotion Social Service Marketing Advertising and Society Organizational Communication Intercultural Communication Communication Theory Research Methods Graphics and Print Production Major Elective Courses (12 units) Marketing Communication in China Special Topics in Communication Strategic Public Relations Documentary Photography Digital Communication Broadcast Laboratory * Performing Arts Appreciation* Visual Communication in Multimedia* Television and Hong Kong Society * Television Studio Production* Journalism and Society* Journalism Theory* Marketing Principles* Consumer Behaviour* (*Up to 12 units will be exempted for HKBU AD graduates from relevant concentrations. They will have to take other courses in the Major Elective to make up for the units exempted.) Note: The University reserves the right to make changes to these courses without prior notice. Admission Requirements To be eligible for admission, a candidate should hold a relevant Associate Degree from Hong Kong Baptist University or other local/overseas recognized institutions; or hold a relevant Higher Diploma from other recognized institutions. Candidates who possess equivalent qualifications are to be assessed by the Admission Committee on a case-by-case basis. Students who need to make-up the pre-requisite and the complementary studies courses may do so with the College of International Education (CIE), Hong Kong Baptist University. Concurrent enrollment of programme pre-requisites/complementary studies courses and major core/elective courses is accepted. Commencement September 2009 Campus The programme is offered at the Hong Kong Baptist University’s Shek Mun (Shatin) Campus, which is 2 located next to the Shek Mun Station of Ma On Shan Line. With a gross floor area of 30,000m , the campus provides full university facilities including indoor swimming pool, gymnasium, auditorium, computing and multimedia laboratories, library, cafeteria, and environmental resource centre. Special learning facilities such as college-based community recreation centre, communication laboratory and language laboratory, psychology laboratory and child assessment centre, are also set up to provide students with practical experiences in their studies areas. Tuition Fee $63,000 per academic year ($2,100 per unit of study) The tuition fee is paid by two equal installments which are due before the commencement of the first and second semester respectively. Financial Assistance Students are eligible to apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means Tested Loan Scheme (NLSPS) administered by the Hong Kong Government Student Financial Assistance Agency (SFAA). Application Procedures Application forms can be downloaded from the CIE website. Please refer to the “Notes to Applicants” printed on the application form. Enquiries Tel: 3411-3044 Fax: 3411-2729 Email: firstname.lastname@example.org Website: www.cie.hkbu.edu.hk Information in this leaflet is correct at the time of preparation in April 2009 and is subject to change without prior notice.
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