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					              Governors Highway Safety Association
                     Annual Meeting 2010



               Technology and
               Highway Safety:
             What’s Driving Our Future?

            September 26 - 29, 2010
Hyatt Regency Crown Center • Kansas City, Missouri
                                                              GHSA Annual Meeting 2010 Agenda-at-a-Glance
                                                                                                                                                                                                                                                                                                                                                            A detailed schedule of events begins on Page 4.


   7a.m.                      8a.m.                                          9a.m.             10a.m.                                              11a.m.                                            Noon                     1p.m.                                                                              2p.m.             3p.m.                       4p.m.    5p.m.         6p.m.       7p.m.        8p.m.    9p.m.
SATURDAY, SEPTEMBER 25




                                                                                                                                                                            8:30 a.m. – 5:00 p.m.
                                                                                                                                                                        GHSA Executive Board Meeting




                                                                                                                                                  8:00 a.m. – 5:00 p.m. Registration


                                                                                                                                                                                                                                                            1:30 p.m. – 1:45 p.m. Ford Driving Skills for Life
                                    Safety Offices Meeting Members (State Members only)




                                                                                                                                    10:45 a.m. – 11:45 a.m. Town Hall
                                                                                                                                     Meeting (State Members only)




                                                                                                                                                                                                                                                                                                                          1:45 p.m. – 5:30 p.m.
                                                                                                    10:30 a.m. – 10:45 a.m. Break
                                                             Orientation for New GHSA




                                                                                                                                                                        Lunch (State Members only)




                                                                                                                                                                                                                              1:15 p.m. – 1:30 p.m. Break
                                                               8:30 a.m. –9:30 a.m.




                                                                                                                                                                          11:45 a.m. – 12:15 p.m.




                                                                                                                                                                                                                                                                                                                         GHSA Business Meeting
                                                                                                                                                                                                     12:15 a.m. – 1:15 p.m.

                                                                                                                                                                                                     (State Members only)



                                                                                                                                                                                                                                                                                                                          (State Members only)
 SUNDAY, SEPTEMBER 26




                                                                                                                                                                                                            Training




                                                                                                                                                                                                                                                                                                                            Welcome Break in Exhibit Hall
                                                                                                                                                                                                                                                                                                                                3:00 p.m. – 3:30 p.m.
                                     8:30 a.m. – 9:30 a.m.
                                      Territorial Highway




                                                                                                                                                                                                                                                                                                                                                                                           6:00 p.m. – 9:00 p.m.
                                                                                          9:30 a.m. –
                                                                                          10:30 a.m.                                                                                                                                                                                                                                                                                        Opening Reception
                                                                                           Regional
                                                                                           Meetings                                                                                  11:00 a.m. – 2:30 p.m.                                                                                                                         3:00 p.m. – 5:00 p.m.
                                                                                                                                                                                         Exhibit Setup                                                                                                                                 Exhibits Open



                             Program Contents
                              Agenda-at-a-Glance...................................2-3                                                                                                                                                                                                                                                                Wednesday ......................................... 12-13
                              Detailed.Program                                                                                                                                                                                                                                                                                                      2010.GHSA.Sponsors/Partners.................. 14
                                Saturday........................................................ 4                                                                                                                                                                                                                                                  Appreciation.................................................. 15
                                Sunday ...................................................... 4-5                                                                                                                                                                                                                                                   Floorplans.–.Exhibit.Hall........................ 16-18
                                Monday ..................................................... 6-8                                                                                                                                                                                                                                                    2010.Exhibitors.............................................. 19
                                Tuesday ...................................................9-11                                                                                                                                                                                                                                                     2011.Annual.Meeting................... Back.Cover

                         2                                                                                                                                                                     Hyatt Regency Crown Center • Kansas City, Missouri
   7a.m.                                        8a.m.                       9a.m.                 10a.m.                               11a.m.         Noon       1p.m.                           2p.m.       3p.m.                        4p.m.                           5p.m.    6p.m.         7p.m.       8p.m.      9p.m.

                                                                                                                                     7:30 a.m. – 4:30 p.m. Registration
                                                                                                                                    7:30 a.m. – 4:30 p.m. Exhibits Open




                                                                                                                                                                                                                                        Afternoon Break in Exhibit Hall
                                                                 8:30 a.m. –
                                                                 10:00 a.m.                                                            10:45 a.m. –




                                                                                                       AM Break in Exhibit Hall
                                                                                                       10:00 a.m. – 10:45 a.m.




                                                                                                                                                                                                                                             4:00 p.m. – 4:30 p.m.
 MONDAY, SEPTEMBER 27




                                                                                                                                        12:15 p.m.
                           7:30 a.m. – 8:30 a.m. Continental




                                                                  Opening
                                                               General Session                                                          Workshops                                                                                                                                               Dinner on your own
                                Breakfast in Exhibit Hall




                                                                                                                                        1, 2 and 3          12:15 p.m. –
                                                                                                                                                             2:15 p.m.
                                                                                                                                                            GHSA Awards
                                                                       Spouse/Guest Orientation



                                                                                                                                                             Luncheon                                    2:30 p.m. –
                                                                        9:00 a.m. – 10:00 a.m.




                                                                                                                                                                                                          4:00 p.m.
                                                                                                                                                                                                         Workshops
                                                                                                                                                                                                          4, 5 and 6                                                              6:00 p.m. –
                                                                                                                                                                                                                                                               4:30 p.m. –         7:00 p.m.
                                                                                                                                                                                                                                                                5:30 p.m.         Invitation-
                                                                                                                                                                                                                                                                 Special             Only
                                                                                                                                                                                                                                                                  NHTSA           Reception
                                                                                                                                                                                                                                                                 Briefing


                                                                  7:30 a.m. – 12:15 p.m. Registration                                                                                               2:00 p.m. – 6:00 p.m. Exhibit Teardown

                                                                                7:30 a.m. – 1:45 p.m. Exhibits Open
TUESDAY, SEPTEMBER 28

                           7:30 a.m. – 8:30 a.m. Continental




                                                                                                                                                         12:15 p.m. –
                                                                                                  AM Break in Exhibit Hall
                                Breakfast in Exhibit Hall




                                                                                                  10:00 a.m. – 10:45 a.m.




                                                                                                                                                          1:45 p.m.                               2:00 p.m. –
                                                                                                                                                                                                                3:30 p.m. – 4:00 p.m.


                                                                                                                                                                                                                                              4:00 p.m. – 5:00 p.m.
                                                                    8:30 a.m. –                                                                                                                                                                                                                 6:30 p.m. – 9:30 p.m.




                                                                                                                                                                                                                                               Grantee Workshop
                                                                                                                                                                                                                  Afternoon Break
                                                                    10:00 a.m.                                                                              Buffet                                 3:30 p.m.
                                                                                                                                                                                                                                                                                                 State Night Dinner
                                                                  General Session                                                                        Luncheon in                              Workshops
                                                                                                                                                         Exhibit Hall                                10, 11
                                                                                                                                                                                                    and 12
                                                                                                                                      10:45 a.m. –
                                                                                                                                       12:15 p.m.
                                                                                                                                       Workshops
                                                                                                                                       7, 8 and 9
                                                                                                  10:00 a.m. – 10:30 a.m. Break
 WEDNESDAY, SEPTEMBER 29




                                                                                                                                   10:30 a.m. –
                                          Continental Breakfast
                                          8:00 a.m. – 8:30 a.m.




                                                                                                                                                                           2:00 p.m. – Adjourn




                                                                                                                                    12:00 p.m.
                                                                     8:30 a.m. –                                                   Toward Zero            12:15 p.m. –
                                                                     10:00 a.m.                                                       Deaths               2:00 p.m.
                                                                     Workshops                                                    General Session           Closing
                                                                    13, 14 and 15                                                                          Luncheon
                                                                                                                                                          and General
                                                                                                                                                            Session



                                                                                                                                                               September 26 – 29, 2010
                                                                                                                                                                                                                                                                                                                           3
                                                                                  Sunday, September 26
                                                                           8:00 a.m. – 5:00 p.m.
                                                                             Registration
                                                                             east lobby alcove

                                                                           8:30 a.m. – 9:30 a.m.
                                                                             orientation for new gHsa Members
                                                                             (state Members only)
                                                                             empire B
                                                                             Sponsored.by.Johnson.&.Johnson

                                                                           8:30 a.m. – 9:30 a.m.
                                                                             territorial Highway safety offices Meeting
                                                                             empire a


                                                                              9:30 a.m. – 10:30 a.m.

                     Welcome to                                                 Regional Meetings
                                                                                  Region i         executive Board Room
                                                                                  Region ii        Benton B
                     Kansas City                                                  Region iii
                                                                                  Region iV
                                                                                                   Fremont Room
                                                                                                   Van Horn a
                                                                                  Region V         Van Horn B
                                                                                  Region Vi        Van Horn C

      Detailed Program                                                            Region Vii
                                                                                  Region Viii
                                                                                                   northrup Room
                                                                                                   empire a
                                                                                  Region iX        empire B
         Saturday, September 25                                                   Region X         empire C


    8:30 a.m. – 5:00 p.m.
      gHsa executive Board Meeting                                         Please turn off all electronic devices.
      empire a                                                                           Thank you!
      Luncheon.sponsored.by.National.Beer.Wholesalers.Association.(NBWA)



4                                              Hyatt Regency Crown Center • Kansas City, Missouri
                                    Sunday, September 26, continued
10:30 a.m. – 10:45 a.m.
  Break
                                                                                               Sunday Exhibit Hours
10:45 a.m. – 11:45 p.m.                                                                 11:00 a.m. – 2:30 p.m. (setup)
  town Hall Meeting
  (state Members only)
                                                                                          3:00 p.m. – 5:00 p.m. (exhibits open)
  empire aB
  Honorable David Strickland, Administrator, National Highway Traffic
  Safety Administration (NHTSA), Washington, DC

                                                                                1:45 p.m. – 5:30 p.m.
11:00 a.m. – 2:30 p.m.
                                                                                  gHsa Business Meeting
  exhibit setup
  Pershing exhibition Hall                                                        (state Members only)
                                                                                  empire aB
11:45 a.m. - 12:15 p.m.
                                                                                3:00 p.m. – 3:30 p.m.
  lunch
                                                                                  Welcome Break in exhibit Hall
  (state Members only)                                                            Pershing exhibition Hall
  empire aB
                                                                                  Sponsored.by.The.Century.Council
  Sponsored.by.Mercer.Consulting.Group.LLC
                                                                                3:00 p.m. – 5:00 p.m.
12:15 p.m. – 1:15 p.m.
                                                                                  exhibits open
  training for gHsa state Members                                                 Pershing exhibition Hall
  empire aB
  Chris Murphy, Director, California Office of Traffic Safety, Sacramento, CA   5:45 p.m.
  Betty Mercer, Principal, Mercer Consulting Group LLC, East Lansing, MI          First bus leaves for national World War i Museum

1:15 p.m. – 1:30 p.m.                                                           6:00 p.m. – 9:00 p.m.
  Break                                                                           opening Reception
                                                                                  National World War I Museum at Liberty Memorial
1:30 p.m. – 1:45 p.m.
  Update on Ford Driving skills for life Program                                9:00 p.m.
  (state Members only)                                                            last bus leaves for Hyatt Regency Crown Center
  empire aB
  Jim Graham, Community Relations Manager, Ford Motor Company
  Fund, Dearborn, MI



                                                                September 26 – 29, 2010
                                                                                                                                     5
                                                   Monday, September 27
    7:30 a.m. – 8:30 a.m.                                                      10:00 a.m. – 10:45 a.m.
      Continental Breakfast in exhibit Hall                                      Morning Break in exhibit Hall
      Pershing exhibition Hall                                                   Pershing exhibition Hall
      Sponsored.by.Mazda.North.American.Operations                               Sponsored.by.State.Farm®

    7:30 a.m. – 4:30 p.m.                                                      10:45 a.m. – 12:15 p.m.
      Registration                                                               Workshop 1
      east lobby alcove                                                          Impaired Driving: They Do It Because They Can!
                                                                                 atlanta Ballroom
    7:30 a.m. – 4:30 p.m.                                                        In this session, speakers will discuss DWI courts, South Dakota’s 24/7
      exhibits open                                                              sobriety project, and implementation of the New York ignition interlock
      Pershing exhibition Hall                                                   law.
                                                                                 Moderator:
    8:30 a.m. – 10:00 a.m.
                                                                                 Chuck DeWeese, Assistant Commissioner, New York Governor’s Traffic
      opening general session                                                    Safety Committee, Albany, NY
      atlanta Ballroom
      Welcome:                                                                   speakers:
      Vernon Betkey, Chairman, Governors Highway Safety Association (GHSA)       David Wallace, Director, National Center for DWI Courts, Alexandria, VA
      and Director, Maryland Highway Safety Office, Hanover, MD                  David Swarts, Commissioner and Governor’s Representative, New York
      opening Ceremonies:                                                        State Department of Motor Vehicles, Albany, NY
      Presentation of the Colors – Missouri State Patrol Troop A Honor Guard     Robert Maccarone, Deputy Commissioner and Director, NY Division
                                                                                 of Criminal Justice Services, Office of Probation and Correctional
      Pledge of Allegiance – Vernon Betkey
                                                                                 Alternatives, Albany, NY
      National Anthem – Corporal Andrew Henry
                                                                                 Stephen Talpins, Chief Executive Officer, National Partnership on Alcohol
      Missouri Welcome:                                                          Misuse and Crime (NPAMC), Rockville, MD
      Kevin Keith, Interim Director, Missouri Department of Transportation,
      Jefferson City, MO                                                       10:45 a.m. – 12:15 p.m.
      Keynote speakers:                                                          Workshop 2
      Honorable David Strickland, Administrator, NHTSA, Washington, DC           Highway Safety Communication in the Age of Social
      Honorable Peter Appel, Administrator, Research and Innovative
                                                                                 Media
                                                                                 empire aB
      Technology Administration (RITA), Washington, DC
                                                                                 Newspapers, radio, and TV stations are cutting reporter positions,
                                                                                 reducing usable time and space for news. The public, more than ever,
    9:00 a.m. – 10:00 a.m.                                                       is turning to the Internet as the place for news. How can the State
      spouse/guest orientation                                                   Highway Safety Office tap into this resource? This workshop will provide
      executive Board Room                                                       some answers.
      Sponsored.by.the.Alliance.of.Automobile.Manufacturers
6                                               Hyatt Regency Crown Center • Kansas City, Missouri
                                  Monday, September 27, continued
  Moderator:                                                                  12:15 p.m. – 2:15 p.m.
  Andrea Summers, Traffic Safety Program Manager and GHSA Strategic             2010 gHsa Highway safety awards luncheon
  Communications Committee Chair, Delaware Office of Highway Safety,            san Francisco and new York Ballrooms
  Dover, DE                                                                     Sponsored.by.Volvo
  speakers:                                                                     Master of Ceremonies:
  Susan Gorcowski, Associate Administrator, Office of Communications            Troy Costales, Chairman, GHSA Member Services Committee,
  and Consumer Information, NHTSA, Washington, DC                               Administrator and Governor’s Representative, Oregon Transportation
                                                                                Safety Division, Salem, OR
  Richard Palmer, Officer and Public Safety Specialist, Washington
  Township Fire Department, Dayton, OH
                                                                              2:30 p.m. – 4:00 p.m.
  Scott Monty, Global Digital and Multimedia Communications Manager,
  Ford Motor Company, Dearborn, MI                                              Workshop 4
                                                                                Distracted Driving and Managing Technology
                                                                                atlanta Ballroom
10:45 a.m. – 12:15 p.m.                                                         The purpose of this workshop is to explore if technology can be useful
  Workshop 3                                                                    to the motoring public without becoming a deadly distraction. Speakers
  What’s in a Poll? Best Practices in Behavioral Data                           will discuss the benefits and challenges of technology, how technology
  Collection                                                                    can be used safely, and what can be done to reduce or limit distracting
  Chouteau Rooms                                                                technology.
  In this workshop, presenters will discuss survey modes, best practices in     Moderator:
  survey design and how to leverage your findings to engage the media,
                                                                                Tina O’Grady, Administrator, Ohio Traffic Safety Office, Columbus, OH
  the legislature and the public. There will even be an exercise to help
  you sharpen your polling skills!                                              speakers:
  Moderator:                                                                    David Teater, Director, Transportation Initiatives, National Safety Council,
                                                                                Itasca, IL
  Pam Fischer, Director and Governor’s Representative, New Jersey
  Division of Highway Traffic Safety, Trenton, NJ                               Rob Strassburger, Vice President, Vehicle Safety and Harmonization,
                                                                                Alliance of Automobile Manufacturers, Washington, DC
  speakers:
  Peter Woolley, Director, Fairleigh Dickinson PublicMind Poll, Madison, NJ     Michael Brown, Director, Office of Impaired Driving and Occupant
                                                                                Protection, NHTSA, Washington, DC
  Michael Prince, Director and Governor’s Representative, Michigan Office
  of Highway Safety Planning, Lansing, MI                                       Matthew Howard, Co-Founder and Executive Chief Officer, ZoomSafer,
                                                                                Reston, VA
  Terry Pence, Traffic Safety Director, Traffic Operations Division, Texas
  Department of Transportation, Austin, TX


          Due to the large attendance for this conference, please do not save seats in workshops. also, please move to
          seating in the front of the room. if there is not seating available, please go to another workshop.


                                                              September 26 – 29, 2010
                                                                                                                                                               7
                                     Monday, September 27, continued
    2:30 p.m. – 4:00 p.m.
      Workshop 5
      Best Practices in Electronic Grants Management Systems                                      Monday Exhibit Hours
      Chouteau Rooms
      This workshop will explore successful systems which provide grantees                 7:30 a.m. – 4:30 p.m.
      the ability to complete online applications and submit via a web portal                  Cyber.Café.sponsored.by.Street.Smarts.Interactive
      while also allowing states to review or modify grants electronically and
      manage grant applications from solicitation to close out.
      Moderator:
      Bridget White, Administrator, Arkansas State Police Highway Safety         4:00 p.m. – 4:30 p.m.
      Office, Little Rock, AR                                                      afternoon Break in exhibit Hall
                                                                                   Pershing exhibition Hall
      speakers:                                                                    Sponsored.by.Cambridge.Systematics,.Inc.
      Spencer Moore, Deputy Director, Georgia Governor’s Office of Highway
      Safety, Atlanta, GA                                                        4:30 p.m. – 5:30 p.m.
      Bill Whitfield, Highway Safety Program Administrator, Missouri               special nHtsa Briefing
      Department of Transportation, Jefferson City, MO                             Clicking to Crash Data
                                                                                   Chouteau Rooms
    2:30 p.m. – 4:00 p.m.                                                          This special session will provide a live demonstration of NHTSA’s
      Workshop 6                                                                   National Center for Statistics and Analysis’s web pages with an emphasis
                                                                                   on finding your state’s data. New features of the State Traffic Safety
      DDACTS: Past, Present And Future                                             Information (STSI) website and its maps will be featured. The session
      empire aB
                                                                                   will demonstrate what you need to do if you don’t find the data you are
      This workshop will focus on the implementation of Data Driven                looking for. The session will also include a brief update on other data
      Approaches to Crime and Traffic Safety (DDACTS). Speakers will discuss       related items, time permitting.
      how this approach is being utilized and plans for the future.
                                                                                   Facilitator:
      Moderator:
                                                                                   Dennis Utter, Director, Office of Traffic Records and Analysis, National
      Kendell Poole, Director, Tennessee Governor’s Highway Safety Office,         Center for Statistics and Analysis, NHTSA, Washington, DC
      Nashville, TN
      speakers:                                                                  6:00 p.m. – 7:00 p.m.
      Michael Geraci, Director, Office of Safety Programs, NHTSA, Washington,      Reception for 2010 sponsors, associate Members and
      DC
                                                                                   gHsa executive Board
      Ryan Klitzsch, Traffic Safety Division Director, Indiana Highway Safety      (By invitation only)
      Office, Indiana Criminal Justice Institute, Indianapolis, IN                 terrace Restaurant (Mezzanine level)
      Captain Scott Silverii, Uniform Patrol Division Commander, LaFourche
      Parish Sheriff’s Office, Thibodaux, LA                                       Dinner on your own

8                                               Hyatt Regency Crown Center • Kansas City, Missouri
                                              Tuesday, September 28
7:30 a.m. – 12:15 p.m.
  Registration
  east lobby alcove                                                                       Tuesday Exhibit Hours
7:30 a.m. – 8:30 a.m.                                                               7:30 a.m. – 1:45 p.m.
  Continental Breakfast in exhibit Hall                                             2:00 p.m. – 6:00 p.m. (teardown)
  Pershing exhibition Hall
  Sponsored.by.Digital.Ally.                                                           Cyber.Café.sponsored.by.AARP.Driver.Safety.Program


7:30 a.m. – 1:45 p.m.
  exhibits open
  Pershing exhibition Hall

8:30 a.m. – 10:00 a.m.                                                     10:00 a.m. – 10:45 a.m.
  general session                                                            Morning Break in exhibit Hall
  atlanta Ballroom                                                           Pershing exhibition Hall
  Moderator:                                                                 Sponsored.by.Wine.and.Spirits.Wholesalers.of.America,.Inc..(WSWA)
  Lowell Porter, GHSA Vice Chairman, Director and Governor’s
  Representative, Washington Traffic Safety Commission, Olympia, WA        10:45 a.m. – 12:15 p.m.
                                                                             Workshop 7
  speakers:
                                                                             Helping Teens Drive Safely
  Captain Glenn Hansen, Howard County Department of Police, Ellicott
                                                                             atlanta Ballroom
  City, MD
                                                                             This workshop will focus on improving the driving skills of teens through
  Adrian Lund, President, Insurance Institute for Highway Safety,            technology, legislation and parent involvement.
  Arlington, VA
                                                                             Moderator:
  Peter Kissinger, President and CEO, AAA Foundation for Traffic Safety,     Marianne Trussell, Chief Safety Officer, Florida Department of
  Washington, DC                                                             Transportation, Tallahassee, FL
                                                                             speakers:


                        Turn it
                                                                             Jim Graham, Community Relations Manager, Ford Motor Company
                                                                             Fund, Dearborn, MI




                                 FF
                                                                             Michele Huitric, Health Communications Lead, Centers for Disease
                                                                             Control and Prevention, Atlanta, GA
                                                                             Pam Fischer, Director and Governor’s Representative, New Jersey
                                                                             Division of Highway Traffic Safety, Trenton, NJ
                          Thank you!

                                                            September 26 – 29, 2010
                                                                                                                                                         9
                                     Tuesday, September 28, continued
 10:45 a.m. – 12:15 p.m.                                                             Karin Mongeon, Manager, Traffic Safety Office, North Dakota
   Workshop 8                                                                        Department of Transportation, Safety Division, Bismarck, ND
   Shifting Cultural Gears                                                           Chuck DeWeese, Assistant Commissioner, New York Governor’s Traffic
     empire aB                                                                       Safety Committee, Albany, NY
     This workshop will focus on how to change the culture regarding traffic         Tim Kerns, Database Engineer, National Study Center for Trauma and
     safety by exploring past public health cultural changes, reviewing              EMS, University of Maryland at Baltimore, Baltimore, MD
     highlights of the National Summit on Rural Traffic Safety Culture,
     examining difficulties in obtaining legislative support for traffic safety
     and discussing changing the culture in our own organizations.                 12:15 p.m. – 1:45 p.m.
                                                                                     Buffet luncheon in exhibit Hall
     Moderator:                                                                      Pershing exhibition Hall with seating in new York Ballroom
     Mary Hunter, Highway Safety Manager, Idaho Transportation
                                                                                     Sponsored.by.the.2010.GHSA.Annual.Meeting.Exhibitors
     Department, Boise, ID
     speakers:                                                                     2:00 p.m. – 6:00 p.m.
     Dr. Paul Jarris, Executive Director, Association of State and Territorial       exhibit teardown
     Health Officials (ASTHO), Arlington, VA                                         Pershing exhibition Hall
     Lilliard Richardson, Professor, Truman School of Public Affairs, University
     of Missouri, Columbia, MO                                                     2:00 p.m. – 3:30 p.m.
                                                                                     Workshop 10
     Bernard Arseneau, State Traffic Engineer and Director of Policy,
     Safety and Strategic Initiatives Division, Minnesota Department of              Creative Approaches to Occupant Protection Strategies
     Transportation, St. Paul, MN                                                    empire aB
                                                                                     This session will provide information on innovative occupant protection
                                                                                     initiatives involving cutting edge vehicle technology, teen driver seat
 10:45 a.m. – 12:15 p.m.                                                             belt sensing technology, and a non-technology approach that involves
   Workshop 9                                                                        the use of fines.
   New Seat Belt Survey Methodology: A Discussion
                                                                                     Moderator:
     Chouteau Rooms
                                                                                     Cheri Marti, Director, Minnesota Office of Traffic Safety, Department of
     This workshop will be an open forum regarding the federally proposed
                                                                                     Public Safety, St. Paul, MN
     changes to the seat belt observational surveys conducted by states.
                                                                                     speakers:
     Moderator:
                                                                                     Tom Artushin, Safety Strategy and Communications Manager, Ford
     Traci Pearl, Highway Safety Coordinator, Nevada Department of Public
                                                                                     Motor Company, Dearborn, MI
     Safety’s Office of Traffic Safety, Carson City, NV
                                                                                     Max Donath, Professor, Department of Mechanical Engineering and
     speakers:                                                                       Director, Intelligent Transportation Systems Institute, University of
     Dennis Utter, Director, Office of Traffic Records and Analysis, National        Minnesota, Minneapolis, MN
     Center for Statistics and Analysis, NHTSA, Washington, DC
                                                                                     James Nichols, Principal, Nichols and Associates, Vienna, VA
     Pushkin Kachroo, Director, Transportation Research Center, University
     of Nevada-Las Vegas, Las Vegas, NV
10                                               Hyatt Regency Crown Center • Kansas City, Missouri
                                  Tuesday, September 28, continued
2:00 p.m. – 3:30 p.m.                                                            Matthew Moore, Vice President, Highway Loss Data Institute, Arlington,
  Workshop 11                                                                    VA
  Automated Enforcement: We’ve Got Your Number                                   Mark Bloschock, Vice President, Special Projects, VRX, Inc., Plano, TX
  atlanta Ballroom
  Three different perspectives on automated enforcement will be                3:30 p.m. – 4:00 p.m.
  presented: an overview of safety benefits of automated enforcement
                                                                                 afternoon Break
  programs; a pragmatic perspective from a state that has implemented
                                                                                 empire Foyer
  automatic enforcement; and a law enforcement perspective.
                                                                                 Sponsored.by.AAA.National
  Moderator:
  Pete Bodyk, Traffic Safety Manager, Kansas Department of Transportation,     4:00 p.m. – 5:00 p.m.
  Topeka, KS                                                                     grantee Workshop
                                                                                 Chouteau Rooms
  speakers:
                                                                                 This workshop will explore the do’s and don’ts of working with State
  David Kelly, Executive Director, Partnership for Advancing Road Safety,
                                                                                 Highway Safety Offices.
  Springfield, VA
  Michael Stout, Director and Governor’s Representative, Division of Traffic     Facilitators:
  Safety, Illinois Department of Transportation, Springfield, IL                 Lowell Porter, Director and Governor’s Representative, Washington
                                                                                 Traffic Safety Commission and GHSA Vice Chairman, Olympia, WA
  Corporal Cliff Anderson, Traffic Enforcement Unit, Davenport Police
  Department, Davenport, IA                                                      Troy Costales, Administrator and Governor’s Representative, Oregon
                                                                                 Transportation Safety Division, Salem, OR

2:00 p.m. – 3:30 p.m.
  Workshop 12                                                                  6:15 p.m.
  Reducing Motorcycle Deaths and Injuries                                        First bus leaves for the College Basketball experience
  Chouteau Rooms
  This session will focus on new developments in motorcycle safety and         6:30 p.m. – 9:30 p.m.
  motorcycle safety research. Presenters will discuss recent motorcycle          state night Dinner
  fatality data, how motorcycle type and rider demographics affect               College Basketball Experience at Sprint Center
  insurance claim rates, the role of anti-lock brake systems, the impact         Sponsored.by.Nissan
  of roadway hazards on motorcycle operations, and observations from
  a recent international scan on motorcycle safety.                            9:30 p.m.
  Moderator:                                                                     last bus leaves for Hyatt Regency Crown Center
  Terry Pence, Traffic Safety Director, Traffic Operations Division, Texas
  Department of Transportation, Austin, TX
  speakers:
  James Hedlund, Principal, Highway Safety North, Ithaca, NY



                                                               September 26 – 29, 2010
                                                                                                                                                          11
                                                Wednesday, September 29
 8:00 a.m. – 8:30 a.m.                                                              8:30 a.m. – 10:00 a.m.
   Continental Breakfast                                                              Workshop 14
     atlanta Foyer                                                                    Innovative Enforcement Techniques
     Sponsored.by.Laser.Technology,.Inc.                                              atlanta a
                                                                                      This workshop will examine emerging enforcement techniques
 8:30 a.m. – 10:00 a.m.                                                               including nighttime seat belt enforcement, multi-state corridor
   Workshop 13                                                                        enforcement details conducted during national traffic safety campaigns,
   Smarter Roads, Smarter Cars: Can Intelligent                                       and identifying and targeting motorists who text while driving.
   Transportation Systems Make Smarter Drivers?                                       Moderator:
     atlanta B                                                                        Michael Stout, Director and Governor’s Representative, Division of Traffic
     Experts say technology of future roadways and cars will improve both,            Safety, Illinois Department of Transportation, Springfield, IL
     but what about the ability of the driver to integrate these technologies
     into the task of driving? This session will discuss IntelliDrive, the future     speakers:
     of the intelligent roadway and the array of technology available to the          Lowell Porter, Director and Governor’s Representative, Washington
     driver. Questions relating to the impact of each on the driver and on            Traffic Safety Commission and GHSA Vice Chairman, Olympia, WA
     highway safety will be discussed.                                                Steven Cardarella, Law Enforcement Liaison, NHTSA Region V, Madison,
     Moderator:                                                                       WI
     Robert Dallas, Director and Governor’s Representative, Georgia                   Steven Casstevens, Assistant Chief of Police, Hoffman Estates Police
     Governor’s Office of Highway Safety, Atlanta, GA                                 Department, Hoffman Estates, IL
     speakers:
     Rich Hanowski, Director, Center for Truck & Bus Safety, Virginia Tech          8:30 a.m. – 10:00 a.m.
     Transportation Institute (VTTI), Blacksburg, VA                                  Workshop 15
     Tim Johnson, Director, Office of Human-Vehicle Performance, NHTSA,               Older Driver Safety: A Matter of Stakeholder Cooperation
     Washington, DC                                                                   Chouteau Rooms
                                                                                      Building effective older driver safety programs requires cooperation
     John Augustine, Deputy Director, Intelligent Transportation Systems              and coordination among stakeholders such as driver licensing, medical
     Joint Program Office (JPO), U.S. Department of Transportation,                   providers, social services and law enforcement. This session will provide
     Washington, DC                                                                   some of the tools and systems that can be used to build or enhance
                                                                                      your state’s approach to older driver safety.


                          Turn it                                                     Moderator:
                                                                                      Leanna Depue, Director of Highway Safety, Missouri Department of




                                     FF
                                                                                      Transportation, Jefferson City, MO
                                                                                      speakers:
                                                                                      Essie Wagner, Program Analyst, NHTSA, Washington, DC
                                                                                      Jed Johnson, Director, National Center on Senior Transportation,
                            Thank you!                                                Washington, DC
12                                                Hyatt Regency Crown Center • Kansas City, Missouri
                              Wednesday, September 29, continued
  Dr. David Carr, Associate Professor of Medicine and Neurology,                12:15 p.m. – 2:00 p.m.
  Washington University, St. Louis, MO                                            Closing luncheon and general session
  Dr. Tom Meuser, Director of Gerontology Graduate Program and                    new York Ballroom
  Associate Professor of Gerontology and Social Work, University of               Sponsored.by.LifeSafer.Interlock.
  Missouri-St. Louis, St. Louis, MO                                               Master of Ceremonies:
  Dr. Marla Berg-Weger, Professor and Director of Field Education, School         Dave Beach, Director, Utah Office of Highway Safety and GHSA Secretary,
  of Social Work, St. Louis University, St. Louis, MO                             Salt Lake City, UT
                                                                                  introduction:
10:00 a.m. – 10:30 a.m.                                                           Jonathan Adkins, Director of Communications, GHSA, Washington, DC
  Morning Break
  atlanta Foyer                                                                   luncheon speaker:
                                                                                  Matt Richtel, Technology and Business Reporter, The New York Times,
10:30 a.m. – 12:00 p.m.                                                           San Francisco, CA
  general session
  Toward Zero Deaths: A National Strategic Highway Safety                       2:00 p.m.
  Plan                                                                            adjourn
  atlanta Ballroom
  In this session, speakers will review the purpose of the National Strategic
  Highway Safety Plan, the progress in developing the Plan to date and
  the relationship of the Plan to the next reauthorization initiatives.
  Moderator:
  Barbara Harsha, Executive Director, GHSA, Washington, DC
  speakers:
  Honorable Anne Ferro, Administrator, Federal Motor Carrier Safety
  Administration (FMCSA), Washington, DC
  Brian McLaughlin, Senior Associate Administrator, Traffic Injury Control,
  NHTSA, Washington, DC
  Joe Toole, Associate Administrator for Safety, Federal Highway
  Administration (FHWA), Washington, DC
  Tony Kane, Director, Engineering and Technical Services, American
  Association of State Highway and Transportation Officials (AASHTO),
  Washington, DC




                                                                September 26 – 29, 2010
                                                                                                                                                        13
                                        2010 GHSA Sponsors/Partners
                PlATiNuM lEvEl                                                            SilvER lEvEl
 z the allstate Foundation                                               z aaa national
 z Ford Motor Company Fund                                               z aaRP Driver safety Program
 z state Farm®                                                           z Cambridge systematics, inc.
 z toyota Motor sales, U.s.a., inc.                                      z the Century Council
                                                                         z Digital ally
                      GolD lEvEl                                         z laser technology, inc.
 z lifesafer interlock                                                   z Mazda north american operations
 z nationwide insurance                                                  z street smarts interactive
 z nissan
 z Volvo                                                                                 BRoNzE lEvEl
                                                                         z alliance of automobile Manufacturers
                                                                         z Johnson & Johnson
 visit Annual Meeting Exhibitors & Sponsors at
                www.ghsa.org.
                                                                         z Mercer Consulting group llC
                                                                         z national Beer Wholesalers association (nBWa)
                                                                         z Wine and spirit Wholesalers of america (WsWa)

                                                          The members and staff of GHSA wish to
                                                          acknowledge our 2010 sponsors/partners. Without
                                                          your generosity, this meeting would not be possible.


     White.Hawthorn.-.the.state.flower.of.Missouri
                                                                We appreciate you!
14                                            Hyatt Regency Crown Center • Kansas City, Missouri
                                   in Appreciation

A special thank you
                                    to the Missouri Department of Transportation,
                                    Highway Safety Division, and the Kansas
                                    Department of Transportation, Bureau of Traffic
                                    Safety, for their generous support of the 2010
                                    Annual Meeting.
    DEPARTMENT OF TRANSPORTATION




              ... and to the members of the
            GHSA Annual Meeting Committee
               z Pete Bodyk, Kansas                           z traci Pearl, nevada
               z Robert Dallas, georgia                       z terry Pence, texas
               z leanna Depue, Missouri, Host                 z Kendell Poole, tennessee
               z Chuck DeWeese, new York                      z Michael stout, illinois
               z Pam Fischer, new Jersey, Chairman            z andrea summers, Delaware
               z Mary Hunter, idaho                           z Marianne trussell, Florida
               z Cheri Marti, Minnesota                       z Bridget White, arkansas
               z tina o’grady, ohio


                                    September 26 – 29, 2010
                                                                                             15
              Meeting Rooms



                                                          REGISTRATION




16   Hyatt Regency Crown Center • Kansas City, Missouri
Meeting Rooms




 September 26 – 29, 2010
                           17
                                            2010 GHSA Exhibit Hall
                          the exhibit Hall is located on level i - Pershing Hall - of the Hyatt Regency Crown Center.




                       Don’t forget the GHSA Annual Meeting Treasure Hunt!
     as you visit and talk with exhibitors, complete the treasure hunt sign-in sheet located at each booth. You could be the lucky visitor
     at selected booths and win one or more great prizes! see details on the flyer in your registration packet.

18                                       Hyatt Regency Crown Center • Kansas City, Missouri
                                                                                                  2010 GHSA Exhibitors
Company                                                                                                                      Booth #        Company                                                                                                                     Booth #

AARP Driver Safety Program ..............................................................................................49                 Lighted Promotions, Inc. ....................................................................................................15
Accident Support Services International Ltd.......................................................................53                        Make Roads Safe/NOYS ......................................................................................................37
Agate Software, Inc. ...........................................................................................................16          Monitech, Inc. ....................................................................................................................13
Alcohol Countermeasure Systems Corp. (ACS) ....................................................................22                           Motorcycle Safety Foundation............................................................................................38
All Traffic Solutions.............................................................................................................10        MPH Industries...................................................................................................................24
Alliance Sport Marketing......................................................................................................4             National Highway Traffic Safety Administration (NHTSA) ............................................. 57-58
AllOver Media ....................................................................................................................25        The National Judicial College (NJC).....................................................................................39
American Traffic Solutions, Inc. (ATS)..................................................................................52                  National Patent Analytical Systems ....................................................................................63
A-TSolutions.......................................................................................................................20       The National Road Safety Foundation, Inc. (NRSF) .............................................................60
Centers for Disease Control and Prevention (CDC).................................................................8                          National Safety Council (NSC) ............................................................................................43
The Century Council ...........................................................................................................59           Naval Safety Center ............................................................................................................62
Child Safety Solutions, Inc. .................................................................................................18            Ohio Traffic Safety Office ......................................................................................................3
CMI, Inc. .............................................................................................................................46   Open Portal Solutions ........................................................................................................17
Color-Ons dba Mach III, Inc.................................................................................................51              PAS Systems International..................................................................................................14
Commercial Vehicle Safety Alliance ....................................................................................48                   Pd’ Programming ...............................................................................................................21
Digital Ally, Inc. ................................................................................................................ 5-6     Redflex Traffic Systems, Inc.................................................................................................47
Draeger Safety Diagnostics, Inc. .........................................................................................56                The Reflectory ....................................................................................................................48
ELSAG North America .........................................................................................................23             Roadway Safety Foundation (RSF) .....................................................................................44
Evenflo Company, Inc. ........................................................................................................50            RTI International ..................................................................................................................7
FHWA/Office of Safety ........................................................................................................11            Safe Kids Kansas.................................................................................................................45
Ford Driving Skills for Life............................................................................................. 64-65             Smart Start, Inc. ............................................................................................................... 1-2
Ford Safety Exhibit .....................................................................................................Outside            Stalker Radar™ ...................................................................................................................55
Graco Children’s Products Inc (A Newell Rubbermaid Company).........................................29                                      State Farm® and The Children’s Hospital of Philadelphia ..................................................48A
Innocorp, Ltd. .....................................................................................................................36      Street Smarts Interactive....................................................................................................32
Institute of Police Technology & Management ...................................................................35                           ThinkFirst National Injury Prevention Foundation ..............................................................41
Intoximeters, Inc. ...............................................................................................................42        TjohnE Productions, Inc. .....................................................................................................54
i Q-Telematics.....................................................................................................................61       Universal Trailers - KK-Systems...................................................................................Outside
Kustom Signals, Inc ............................................................................................................4A          U.S. Army Combat Readiness/Safety Center .......................................................................40
Laser Technology, Inc..........................................................................................................30           Virtual Driver Interactive (VDI) ...........................................................................................27
Law Enforcement Mobile Video Institute, Inc. (LEMVI) .......................................................26                              WatchGuard Video..............................................................................................................12
LEADRS-National................................................................................................................33           Whelen ................................................................................................................................9
Lifeloc Technologies ...........................................................................................................31          Zero in Wisconsin .......................................................................................................Outside
LifeSafer Interlock ..............................................................................................................34        ZoomSafer..........................................................................................................................19
Lifesavers Conference, Inc. .................................................................................................28
                                                                           Don’t.forget.to.visit.the.outdoor.mobile.exhibits,.featuring.Ford’s.Safety.Exhibit,..
                                                                     Wisconsin’s.Motorcycle.Safety.Program.and.KK-Systems.and.Universal.Trailer’s.DUI.showcase.

                                                                                                                         September 26 – 29, 2010
                                                                                                                                                                                                                                                                                       19
 Join GHSA at next year’s
     Annual Meeting
        September 25 – 28, 2011
       Hyatt Regency • Cincinnati

 Visit.Booth.#3.for.your.chance.to.win.a.
 “Distinctly.Cincinnati”.gift.basket!

And remember to mark your calendar for the
Annual Meeting at the Baltimore Marriott
Waterfront, August 26–29, 2012




                                             Program printed courtesy of

				
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