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					                      November 14, 2006



       MIT OpenCourseWare
Video Opportunities and Risks
I.   Background

II. Opportunities and
    Risks

III. Moving Forward



               Unlocking Knowledge, Empowering Minds
                                                       1
Background




Recent developments and opportunities
raise questions about strategy, risk,
decision-making and future directions
for video in OCW.
                                                      “Yale to post
                                                      free videos of
                                                      lectures online”




                                   Unlocking Knowledge, Empowering Minds
                                                                           2
Background – Status of Video in OCW
 ›Selective video publishing due to cost and
  faculty resistance
    21 courses full courses, 1000 total hours
 ›All video IP reviewed by OCW
 ›Video lectures expensive
    $20,000-$30,000 per course
    50% of OCW bandwidth
 ›7 of 10 most popular courses have video
 ›Growing faculty acceptance
    80% of MIT faculty think OCW should publish
     video lectures
    50% willing to publish video with their courses




                                          Unlocking Knowledge, Empowering Minds
                                                                                  3
Background – MITWorld
 › Free and open video of
  significant MIT events

 › 380 events, 570 hours
 › 90 events added per year
 › Video production costs $1000
  per event

 › Traffic is approximately 25% of
  OCW video traffic




                                     Unlocking Knowledge, Empowering Minds
                                                                             4
Background – AMPS Video Services for MIT

 ›Fee-based services
  include
                              Zigzag, the AMPS
    video capture and         video magazine,
                             is linked from MIT’s
    editing
                                   home page

    digital encoding for
    streaming and web
    download
                                                           AMPS has a large
                                                           portfolio of videos
    video for special MIT                                  on the web that
    events                                                 chronicle MIT life
                                                           and events -- but
 ›OCW and MITWorld are                                      these are not IP
  major clients                                                 cleared




                                         Unlocking Knowledge, Empowering Minds
                                                                                 5
Background – Research at MIT’s Spoken
Language Systems Group (CSAIL)

›MIT research will make it
 easier to create, disseminate
 and use recorded lecture
 material

   Automated transcripts
   Automated indexing
   Content summaries
   Search tools




                                 Unlocking Knowledge, Empowering Minds
                                                                         6
Background – Trends Outside MIT

›Decreasing costs for digital video capture and
 delivery

›Expanding access to audio/video content on
 Internet as major players offer free hosting, easy
 to use tools, mix of free/fee content

›Rapid movement of news content to Internet with
 real-time streaming and podcasts (NPR, WGBH,                     UC Berkeley
 CNN, etc.)                                                Yale



›Increasing amounts of free video and audio content                Stanford

 coming from universities

›Exploding popularity of sites such as YouTube
 based on Internet video sharing



                                     Unlocking Knowledge, Empowering Minds
                                                                                7
Background – UC Berkeley Course Webcasts

›Free and open site has offered
 course video lectures since 2001

›Primarily targeted at UC Berkeley
 students but open to the public

›27 courses online this fall
›Thousands of hours of online
 content including several years of
 archived course material




                                      Unlocking Knowledge, Empowering Minds
                                                                              8
Background – UC Berkeley Pilots in 2006

›UC Berkeley Google Video Pilot
   Free and open site
   UC Berkeley-branded page
   6 courses with full video lectures
›UC Berkeley iTunesU Pilot
   Free and open site
   UC Berkeley-branded page
   Hundreds of hours of course audio
   lectures across numerous courses
   and several disciplines




                                         Unlocking Knowledge, Empowering Minds
                                                                                 9
Background – Stanford on iTunesU

›Announced in 2005
›Free and open for download to
 desktop or iPod using iTunes

›Hundreds of hours of video and
 audio

   Faculty lectures, guest lectures,
   forums, campus initiatives

   Sports, music, reunion events
›Planning 4 full courses for 2007



                                        Unlocking Knowledge, Empowering Minds
                                                                                10
Background – Yale’s Open Educational
Resources Video Project
“In the latest sign of the arrival of video on the
Internet, Yale University announced
Wednesday that it will be posting, for free,
course syllabi and videos of lectures for a
selected group of classes.”
                                 CNNmoney.com
                                         9/22/2006

  ›7 courses will be
    available with full
    video lectures under
    free and open license

  ›Taping has begun




                                                     Unlocking Knowledge, Empowering Minds
                                                                                             11
Background – Response to the Yale
Announcement



“Yale seems to be going where MIT has not - with videotaped
     lectures. Having shied away from putting a significant
   number of courses on video (and come on - you can well
  afford to do it if you wish) are you afraid of being no longer
    at the bleeding edge? Consider YouTube and all...that's
 where the frontier is at nowadays. Professor Strang is one of
       the best advertisements for MIT one can imagine...”


                       Educator, Alaska




                                      Unlocking Knowledge, Empowering Minds
                                                                              12
Opportunities and Risks - Potential Partners
 ›Google Video
    content dominated by contributions from individuals,
    free and for-fee offerings
    easy downloads or streaming
    free hosting and MIT-branded page (see UC Berkeley
    page)

 ›Apple iTunesU
    limited to university participation at invitation of Apple
    easy downloads for iTunes and iPod users
    free hosting and MIT-branded page (see Berkeley or
    Stanford pages)

 ›Internet Archive
    free hosting, smaller audience, no MIT-branded page,
    no contract


                                            Unlocking Knowledge, Empowering Minds
                                                                                    13
Opportunities and Risks

 ›Opportunities
    Explore ways to reduce costs via vendor hosting
    Increase traffic and meet OCW user demands
    Learn about emerging technologies and future
    options
    Maintain leadership in the open knowledge field

 ›Risks
    Legal issues include indemnification of vendors,
    controlling use of MIT name, avoiding IP/privacy
    infringement, accessibility
    Vendors interests may conflict with MIT goals


                                         Unlocking Knowledge, Empowering Minds
                                                                                 14
Moving Forward

 ›Work closely with OCW faculty advisory committee
    Develop principles for video to be openly published
    Evaluate pilots for internal and external impact

 ›Collaborate with MIT Libraries/AMPS
    Identify improvements to lower costs of video production and
    meet accessibility requirements

 ›Conduct pilots with Google, Apple, and others
    Clarify/resolve legal issues in contracts
    Work with faculty who opt-in

 ›Form video special interest group (OCW, AMPS, MITWorld,
  CSAIL) to address common issues



                                          Unlocking Knowledge, Empowering Minds
                                                                                  15
Thank You!


http://ocw.mit.edu
http://www.ocwconsortium.org


scarson@mit.edu




                           Unlocking Knowledge, Empowering Minds
                                                                   16

				
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