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Most of the website owners are making use of tools that help in measurement of all the traffic that is coming to their website. Web analytic tools are used for measurement, analysis and monitoring of all the online data with the aim of website optimization. To become successful it is necessary that you know what type of people are visiting your website, what things are helping you drive them and addition of which functionalities can get you gain more exposure. Not only do these tools help you know about these details but also automate the whole process for you telling which area is lacked by your website. Compete.com and ClickTale.com are two of these web analytic tools which provide solution to all problems of different website owners. Compete.com: Compete.com has been developed to help website owners know where they stand. It helps them to understand the key factors which can turn their gradual benefits into a faster growing business. With the increase in the number of people using internet for various reasons, personal as well as professional, it becomes necessary to understand what should be the content and design of the website. Compete.com provides efficient monetizing tools which give you a detailed report about the visitors to your website, which set of keywords would drive more visitors and who are the competitors that have the same concept as you have. Features: Demographic Data: By making use of the demographic tool of compete.com, you can determine visitors that are attracted by your competitor’s which is clearly specified by mentioning the age, income level and gender of those visitors. Based on these factors you can understand the correct marketing strategy to use. Traffic Metrics: Traffic metrics allows to identify the ways used by your competitor’s to get traffic and which sites similar to your website’s concept are most productive thus helping to implement better methods. Keyword Metrics: Keywords are the most important thing when it comes to your ranking in the search engines. Search engines are the primary source of getting organic traffic to your website, thus building a website which is keyword friendly will get better ranking. This tool helps you to understand which keywords would match best with the content of your website and which places should be used for inserting these keywords. Benchmarking: This helps in understanding where you stand in the market by tracking online market share of the industry which is related to your website. Plan & Pricing: Compete.com provides 4 plans for its customers: Intro, Standard, Advanced and Enterprise. Each one offers some specific functionality based on their prices. Intro plan is priced at $199 per month, Standard is at $299 per month and Advanced is offered for $499 monthly and the price of Enterprise plan is kept variable and is calculated on the basis of the requirements of customers. ClickTale.com Clicktale.com maximizes conversions and improves your website’s usability by mapping changes based on interactions with the customers. It offers similar to compete.com helping website owners and large online businesses to succeed. It tracks each mouse move, click and scroll and creates playable videos of customer’s entire browsing sessions. Based on this data it then generates behavioral reports of customer activities helping you to know your customers better. Setting up clicktale requires a couple of minutes after which it starts acquiring visitor’s data instantly. It supports almost every type of website developed using PHP, Java, Asp, Word Press, Joomla, Ruby on Rails, Cold Fusion and many more. By making use of ClickTaleUploadPage API, web developers can test their website in an offline development environment also. Features: Click & Mouse Over Heatmaps: Heatmaps helps you determine the exact locations of your web page where a user clicks or takes his/her mouse, be it a link, an image or some text. Form Analytics: In case you have a form which requires visitors to your site to fill in some details then you can use the form analytics tool to monitor which fields in the form take long to fill and which are left blank. Attention Heatmaps: This tool helps you get details about which section of the page gets more attention of your visitors. Improve User Experience: Tools of clicktale.com help you design web pages in a way which a visitor to your website wants it to be by making sure that the link placement and other images grab their attention. 30 Day Money Back Guarantee: A 30 day money back guarantee is offered which allows customer to request for refund in the subscription if they are unsatisfied with the results. Plan & Pricing: It offers three plans to its customers: Bronze (Basic Plan), Silver (Most Popular) and Gold (Higher Pageviews) priced at $99, $290 and $990 per month. Heatmaps functionality of ClickTale.com helps in providing better analysis of the visitors coming to a website. Compared to this, compete.com has a better rank than clicktale.com but the features available there are less beneficial. The prices of the plans provided are also less at clicktale.com compared to compete.com. The user reviews for compete.com are less satisfactory as people are claiming it to be a waste of money as well as time. Problem mainly reported about compete.com is that the results it shows about different websites are not accurate. Comparatively clicktale.com however has got a higher number of satisfied customers. However, there is a big difference between the number of users who use Google Analytics compared to Compete.com which requires addition of new functionalities by compete.com.
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