Docstoc

adsense

Document Sample
adsense Powered By Docstoc
					                                 The Secrets of Adsense 2008




Copyright 2008 by K.C. TAN – All Rights Reserved               Page 1
                                 The Secrets of Adsense 2008

Disclaimer

This product was originally created by K.C. TAN, both a Search Engine Optimizer and
Internet Entrepreneur. Significant efforts have been made to ensure the information
contained in this eBook is correct. K.C. TAN is not liable for any actions that may result
from the information contained within this eBook.




Copyright 2008 by K.C. TAN – All Rights Reserved                                    Page 2
                                 The Secrets of Adsense 2008


About the Author

K.C. has been building and generating income from websites passively since 2005 after
he launched his first online game, Absolute III. After a few years of trials and errors, he
has managed to create websites that generate passive income from multiple sources.
K.C. now owns several sites that generate constant revenue using Google Adsense.


K.C. is an active member in popular webmaster forums such as DigitalPoint, SitePoint,
WebHostingTalk and NamePros. He has also helped many other forum members in
selling their products and services through forums successfully. With a significant
amount of successes , he has published an eBook in 2007 titled, The Essential Guide For
Forum Entrepreneurs.


K.C. also actively shares his experience in how to make money in the forums as well as
website flipping in his blog at: http://www.kchut.com/




Copyright 2008 by K.C. TAN – All Rights Reserved                                      Page 3
                                 The Secrets of Adsense 2008


Have You Subscribed To My Star List?


You are not in my Star List if you have not signed when you download the eBook or
from my opt-in page below..


As Internet business model continues to evolve, the strategies in this eBook may not be
relevant after a period of time. Therefore, I will be reviewing the content constantly and
publish the latest edition of The Secrets of Adsense 2008 from time to time. Hence, the
only way to stay updated with powerful strategies in The Secrets of Adsense 2008 is to
join my Star List. You can join my Star List by signing up via the form at:


http://www.thesecretsofadsense.com/optin.html


Joining my Star List is free and you will also receive the following periodically:


   1. Free tools to help you effectively when utilizing the strategies in this book.
   2. Critical updates that affect the strategies in this book.
   3. Recommended tools that experts use along with the strategies in this book.
   4. Free website templates that are ready to use to generate passive income.
   5. As a feedback channel to understand what most of you want to know.
   6. High paying Adsense keywords list for your site creation.
   7. No SPAM. Your email will only be used by me for the above purposes.




Copyright 2008 by K.C. TAN – All Rights Reserved                                       Page 4
                                                       The Secrets of Adsense 2008



Table of Contents
Disclaimer..................................................................................................................................................2
About the Author.......................................................................................................................................3
Have You Subscribed To My Star List?....................................................................................................4
Introduction................................................................................................................................................6
1st Strategy – Exit Page Technique...........................................................................................................7
   Why This Strategy Works?...................................................................................................................7
   How To Apply This Strategy?...............................................................................................................8
2nd Strategy – GNavigate.........................................................................................................................9
   Why This Strategy Works?.................................................................................................................10
   How To Apply This Strategy?.............................................................................................................10
3rd Strategy – Graceful Direct.................................................................................................................11
   Why This Strategy Works?.................................................................................................................11
   How To Apply This Strategy?.............................................................................................................12
4th Strategy – Heaven Gifts.....................................................................................................................13
   Why This Strategy Works?.................................................................................................................14
   How To Apply This Strategy?.............................................................................................................14
High Paying Adsense Keywords..............................................................................................................15
Help Promoting This eBook And Earn 100% Commission!...................................................................16
Adsense Secrets Checklist........................................................................................................................17
   Traffic – the most important element..................................................................................................17
   Adsense Best Friend – Search Engine.................................................................................................17
   Relevancy rules...................................................................................................................................18
   Adsense format matters.......................................................................................................................18
Conclusion...............................................................................................................................................19
Resources.................................................................................................................................................20




Copyright 2008 by K.C. TAN – All Rights Reserved                                                                                                  Page 5
                                 The Secrets of Adsense 2008


Introduction

This eBook is written with the aim to help the current Google Adsense publishers to
increase the revenue. As such, this eBook will not cover the basics of how to create
Adsense account and usage. You can find many such information in the official Adsense
Blog. This official blog also talks about latest news regarding Adsense as well.


If you are one of the publishers that find it difficult to increase the Click-Through-Rate
(CTR) of your advertisement, you will definitely find this eBook highly valuable.


I will teach you four powerful techniques to place your Google ads at the right place to
capture the most number of clicks. These placement of ads will put your visitors into a
hypnotic trance state to click your ads (legally)! Learn and master these techniques will
increase your CTR by at least 50 to 100%.


I have also included several lists of high paying Adsense keywords so that you can use
this as a reference to create a new site or fine tune your current page. This list of
keywords is highly valuable. I will send out updated keyword list periodically to my Star
List subscribers.


As another wonderful bonus, you can help to promote this eBook and keep all the profit
yourself through my site crediting to your paypal account. With an affordable price
during the introductory period, you will have no problem selling this powerful guide to
your peers or anyone.


Lastly, I have included a checklist of what might go wrong if you still do not have the
desired results after fine tuning your Google Ads. This last section will put you on the
right track and start earning USD $100 minimally from Adsense every month.




Copyright 2008 by K.C. TAN – All Rights Reserved                                      Page 6
                                 The Secrets of Adsense 2008


1st Strategy – Exit Page Technique

The first strategy is particularly useful when you have a page that has high volume of
exit counts. A highly effective example is an Adsense advertisement being placed below
an online tool that checks the PageRank.




The above figure shows an online tool that returns the number of backlinks when user
enters a URL of a web page. The Adsense codes are placed directly under the tool. This
has increased my revenue since this page has a high amount of traffic exit based on my
web logs.



Why This Strategy Works?

The reason why this works is because people will start to get bored when visiting your
site and they are always on a look out on other interesting resources. Therefore, by
studying the top exit pages of your site, you can place your Adsense codes in those
pages and convert the exit traffic (since they are exiting anyway).

How To Apply This Strategy?


Copyright 2008 by K.C. TAN – All Rights Reserved                                  Page 7
                                 The Secrets of Adsense 2008

You should start by looking into your web logs (in Cpanel -> AwStats) and pick up the
top ten exit pages. After you have these top exit pages, look into each of these pages and
experience different placement of Adsense.


To help you understand how your traffic exit your page, you can try out CrazyEgg. This
powerful tool gives you an overview of where are your traffic clicking and this has
helped me greatly in retaining and converting those exit traffic.




Copyright 2008 by K.C. TAN – All Rights Reserved                                    Page 8
                                 The Secrets of Adsense 2008


2nd Strategy – GNavigate

The second strategy focuses on the usage of a particular Adsense advertisement format,
the Horizontal Link Unit. This technique makes the Google ads appear like your internal
navigation menu, thus in the name, Gnavigate. This is the strategy that brings me the
most revenue among all other formats. Take a look at the following example:




The above is a modified screen shot from one of my site that captures a significant
amount of clicks from the traffic using the GNavigate strategy. Notice that I am using
the same colors of link as my internal links – blue.




Copyright 2008 by K.C. TAN – All Rights Reserved                                   Page 9
                                 The Secrets of Adsense 2008

Why This Strategy Works?


This strategy works with most Internet users because they tend to think that the site
navigation is located near the top banner of the site itself. Hence, if you make the
Adsense ads appears like your internal navigation menu (in terms of colors as well),
your visitors will click the top horizontal links looking for more information.



How To Apply This Strategy?


To optimize this strategy , you must not have another top navigation on top or below the
Adsense GNavigate ad. I normally place the internal navigation menu on the right or left
of the site.


You should also avoid placing images directly on top or below the Adsense GNavigate
ad as this will decrease your CTR. People eyes are on the images most of the time and
hence, giving less attention to your links if they are placed very near these images.


The last important factor to consider before applying this strategy is to give a small
margin (around 5 pixels each) between the top and below element of the Adsense
GNavigate. This will ease the eye movement of your visitors.


You can find a number of well optimized templates to employ GNavigate strategy for
maximum Adsense earnings in Andreas site.




Copyright 2008 by K.C. TAN – All Rights Reserved                                    Page 10
                                 The Secrets of Adsense 2008


3rd Strategy – Graceful Direct


The third strategy that I want to share with you is what I called the Graceful Direct.
There are a lot of informational sites that can utilize this powerful strategy. This strategy
works by placing Adsense after an article or near the end of a page with the hypnosis
header, 'More related information in this site'. An example is shown,




Why This Strategy Works?


Internet users will scan through your article or any page in your site most of the time and
will either click your navigation links or go to other sites. By using Graceful Direct, you
announce that there are more related information around and the next thing your visitors
will see is a set of links that looks like a normal internal navigation.


Now, there are two scenarios here. After reading the article and seeing the hypnotic
headline, your visitors will look for more information within your site (which is good as
it retains your traffic) or simply clicks on the Adsense links as there are relevant
keywords that are interested to them (good for you as it generates you revenue).



Copyright 2008 by K.C. TAN – All Rights Reserved                                      Page 11
                                 The Secrets of Adsense 2008

How To Apply This Strategy?


I have to stress that this method does not work in all types of sites especially those that
with little content. For this strategy to work, you must have a good amount of words in
that single page (around 400 to 800 words).


You can further optimize this strategy by increasing the font size of the hypnotic
headline, 'More related information in this site'. Make sure you bold the keywords,
'related information'.




Copyright 2008 by K.C. TAN – All Rights Reserved                                      Page 12
                                 The Secrets of Adsense 2008


4th Strategy – Heaven Gifts


The last strategy that I want to share with you is known as the Heaven Gifts. There are
more and more visitors using tabbed browsing (open several tabs in a same browser)
nowadays.
This particular strategy works by placing your Adsense ads close to the top margin of
the page. This will attract accidental clicks on your Adsense ads while your visitors are
trying to click on the tabs. The following shows an example,




                                                                        Browser tabs




Copyright 2008 by K.C. TAN – All Rights Reserved                                   Page 13
                                 The Secrets of Adsense 2008

Why This Strategy Works?


I would say that there are over 50% of the Internet users are using tabbed browsing
when visiting the websites at the time of writing this eBook. They are constantly
clicking back and forth with the tabs in their browsers especially when they are
researching.


The more they click on the tabs, the higher the chance for them to mis-click on your
Adsense ads. The CTR here is not particularly high as compared to other strategies as
mentioned above but if you are targeting a profitable niche, this would add up to a
significant amount especially if you have a decent traffic.



How To Apply This Strategy?


You can simply place a block of Adsense ads on the very top of your web page for a
month and see if it works for your site. Keep in mind that your first priority here is to
minimize the gap between your Adsense ads and the top tabs.




Copyright 2008 by K.C. TAN – All Rights Reserved                                     Page 14
                                 The Secrets of Adsense 2008


High Paying Adsense Keywords


I have attached several copies of high paying Adsense keywords in .CSV format (easily
opened with Microsoft office or OpenOffice) relating to hot niches such as Health,
Insurance, Online Games and Make Money Online. They can be found in the 'Adsense
High Paying Keywords' folder together with this eBook.


In these high value keyword list, they are sorted by Adwords CPC, which is the range
that the current advertisers are paying. Therefore, the higher is the price, the more you
will receive if your page receives clicks from this range of keywords. Besides this
important information, you will also find other useful statistics such as keyword results,
searches and number of campaigns involved.


Subscribing to my Star List also has other benefits such as receiving optimized
templates for Google Adsense implemetation, insider tools to increase your Adsense
earnings and receiving free Adsense keyword list for life!


You can subscribe to my Star List for free at - Have You Subscribed To My Star List?




Copyright 2008 by K.C. TAN – All Rights Reserved                                    Page 15
                                 The Secrets of Adsense 2008


Help Promoting This eBook And Earn 100% Commission!


As my aim is to add more value to a larger group of people especially those who needs
help with Adsense, I have created a channel for you to promote this eBook and keep all
the commission to yourself!


All you need to do is to send your visitors to our site with your paypal id (assuming your
paypal id is kc@yahoo.com) attached to the url like:


              http://www.TheSecretsofAdsense.com/?e=kc@yahoo.com


The sales will be credited to your Paypal account once the payment is confirmed. This is
a great way to profit from this wonderful guide especially during the offer period which
is only priced at $7.




Copyright 2008 by K.C. TAN – All Rights Reserved                                   Page 16
                                 The Secrets of Adsense 2008


Adsense Secrets Checklist


There are a lot of elements why using the correct strategies did not work out sometimes.
The following advice will help you to re-prioritize your current list and work them out
successfully towards the first milestone – USD $100 per month.



Traffic – the most important element

Everything starts from traffic. If you only have around 1000 page views per month, it is
nearly impossible for you to make a living based on your Adsense income.


Start to build up your traffic by optimizing your website for your targeted keywords.
You should also try writing articles and submit them to directories for backlinks. Refer
to this forum post how you can build some good links.



Adsense Best Friend – Search Engine

Not every type of traffic helps in contributing to your Adsense revenue. For example,
regular visitors seldom click on the Adsense ads. This is precisely why most blogs do
not earn much from Adsense especially if they do not have much traffic from the Search
Engines.


The best type of traffic for Adsense performance is from the Search Engines. Therefore,
it makes perfect sense to optimize your website for the Search Engines such as Google
and Yahoo. There are a lot of stuff to learn if you are new and if you want to really make
a living in the Internet, you should get yourself a copy of SEOBook which I have talked
about it in my blog.




Copyright 2008 by K.C. TAN – All Rights Reserved                                   Page 17
                                  The Secrets of Adsense 2008

Relevancy rules

After you have enough traffic from the search engines, the next thing you should check
is the relevancy of your Adsense ads. Is Google showing the relevant ads in your site?


Although Google is currently the best platform for the online advertisers, there are still
occasions that your site will not show relevant ads to attract the visitors to click. If this is
the case, you can increase the content of that page or optimize the entire page by placing
keywords in significant areas like the title, headers tag and have them bold as well.



Adsense format matters

The last important thing you should consider is the format of the Adsense ads on your
site. There are several basic guidelines that you should follow for maximum CTR:


   1. Do not use borders.
   2. Use the same color for the links as you are using for the entire site.
   3. Do not flood your page with Adsense ads above the fold (I find that 2 - 3 units per
      page work best).
   4. Blending is the key. Try to place the Adsense ads close to your original content
      and make it looks natural.




Copyright 2008 by K.C. TAN – All Rights Reserved                                        Page 18
                                 The Secrets of Adsense 2008


Conclusion


The Secrets of Adsense 2008 does not stop here. I am constantly researching for latest
ways to increase passive income especially from CPC programs such as Google
Adsense. If you have subscribed to my Star List, be prepared to get updated with all the
latest and relevant tips on cashing with Google Adsense from me!


All the best and feel free to send your suggestions on this eBook to: kc@kchut.com



Best Regards
K.C. TAN
Internet Entrepreneur
Official Blog: www.kchut.com




Copyright 2008 by K.C. TAN – All Rights Reserved                                  Page 19
                                 The Secrets of Adsense 2008


Resources


–   Google Adsense FAQ
–   Reviewers ready to review your Adsense placement
–   Short Guide about Adsense Channel Types
–   Google Adsense Tips Using Blogs
–   Adsense FAQ – How do I get unbanned?




Copyright 2008 by K.C. TAN – All Rights Reserved               Page 20

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:14
posted:2/18/2012
language:
pages:20