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Mobile Business Issues Location-Based Services

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					Mobile Business Issues:
Location Based Services
  4QH3 Panel Discussion
  March 12, 2007
  Name: Ajan Kanagalingam
Agenda

  Introduction
  LBS Components
  LBS Application
  Services
  Conclusion
  References
Introduction

  “The future of most enterprise systems will
   be based on their adaptation to this
   mobile era and applications build that
   can take advantage of this era. The
   applications expected to dominate the
   mobile generation are location based
   services (LBS)” (Elsevier)
Introduction

 Definition of Location Based Service(LBS):
  LBS are information services accessible
  with mobile device through the mobile
  network and utilizing the ability to make
  use of the location of the mobile device.
  (Virrantaus et al.2001)
Introduction

      LBS as an intersection of technologies




      GIS: Geographic Information Systems
      NICTS: New Information and Communication Technologies
LBS Components

  Mobile Device
  Communication Network
  Positioning Component
  Service and Application Provider
  Date and Content Provider
LBS Components

    The basic components of a LBS
LBS Components
  LBS Components and Information Flow
LBS Application

    LBS Applications Categories
      Navigation
      Information
      Tracking / Management
      Games
      Emergency
      Advertising
      Billing
      Leisure
LBS Application
LBS Application

    Asia
        Consumer-oriented offerings
    North America
        Business / Consumer – oriented
         applications
    Europe
        Personal navigation services
Services

    Sprint Nextel’s Family Locator
        $10/month – parents can track the
         geographic location of their child
    Verizon Wireless’s VZ Navigator
        $10/month or $3/day – turn-by-turn
         directions
Conclusion

  “It's estimated that, by the end of this
  year, as many as 63 percent of phones
  sold in North America will have built-in
  GPS chipsets, up from 55 percent in
  2006” according to Gartner Research
References
1.   Electronic Commerce Research and Application - An
     architecture and development methodology for
     location-based services: Aaron Hand, John Cardiff,
     Patricia Magee *, Jimmy Doody
2.   Foundations of Location Based Services: Stefan
     Steiniger, Mortz Neun and Alistair Edwards
3.   http://money.cnn.com/2007/01/26/magazines/business
     2/gpsservices.biz2/index.htm
4.   http://en.wikipedia.org/wiki/Location-based_service

				
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