Presentation Location Based Services

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					Presentation Culture around the Corner

Tuesday 7th of June 2005

Martijn Arts
ZaPPWeRK
Agenda

The Netherlands
Goal of the project
What we do: from a user’s perspective
What is it?
Schemes
How it works
What is missing?
What is added?
Partners
(near) Future
The Netherlands

41.526 km2
16.298.934 inhabitants (about 400 per km2)
6.929 (* 1.000) households

# musea =                      1.272
# monuments =                 58.342
# theaters =                   1.106
# archaeological findings =   12.942
# cultural locations =        73.662

5 per 1.000 inhabitants
11 per 1.000 households
1,8 per km2
Goal of the project

Making dutch citizens more aware of nearby culture
Combining new technology with end user exposure
Experimenting with location based services
What we do: From a user’s perspective


                        Send information
                 on nearest cultural locations
                          on demand
                to all possible mobile devices
             in every corner of the Netherlands
            using any kind of location detection
    What is it?

SMS
   Call *120# to activate LBS
   Send SMS <keyword> to shortcode (2020)
   Receive SMS containing nearest locations
   Call 0900-indebuurt for more information

Voice
    Call 0900-indebuurt
    Select type of location
    Receive spoken list of nearest locations
    Select location
    Receive spoken text about selection
   What is it?

MMS
  Send SMS ‘MMS <location>’
       <location> = city
       <location> = city street
       <location> = zipcode
       <location> = city <keyword>
  Receive MMS
  MMS containing map plus locations
  Call 0900-indebuurt for more information
    What is it?

Vodafone Live!
   Connect to Vodafone Live!
   Select Traffic & Travelling
   Select Streetguide
   Accept privacy-message
   Select nearest location
   Select <keyword>
   Select startpoint
   Confirm detected current location
   Select location
   Receive information and route to location
    What is it?

Personal Digital Assistant (PDA)
    Interface adapted to smaller screens
    WIFI location detection
    Jabber client for communicating location
    Jabber client to manage availabillity
    Jabber interface to manage ‘friends’
    Manual input current location possible
    Display of point of interest (POI) on map
    What is it?

World Wide Web (WWW)
   English and Dutch website
   WIFI location detection for laptop
   Jabber client works like PDA client
   Manual input current location possible
   Display of point of interest (POI) on map
   Deeplinks to other websites
   Tool for creating tourist routes
   Demonstrations

Homepage
Interactive map
Scheme




LBS platform
Scheme




LBS platform




Databases
Scheme

Output




LBS platform




Databases
Scheme

Output         System for detecting
               location



LBS platform




Databases
Scheme

Output         System for detecting
               location



LBS platform   Webservices




Databases
How it works




LBS platform:
Connects to web-services / Connects to
localizers / Connects to databases /
Output to different channels
How it works




LBS platform:
Connects to web-services / Connects to
localizers / Connects to databases /
Output to different channels




Databases:
Netherlands Museum Association / Netherlands Department for Conservation / Uitburo
Nederland / Netherlands Department for Archaeology / Theater Institute of the
Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …
How it works

Output:
SMS (all operators) / Vodafone Live!
(via Streetguide) / i-mode (KPN) / www
(website for WLAN users)




LBS platform:
Connects to web-services / Connects to
localizers / Connects to databases /
Output to different channels




Databases:
Netherlands Museum Association / Netherlands Department for Conservation / Uitburo
Nederland / Netherlands Department for Archaeology / Theater Institute of the
Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …
How it works

Output:                                       System for detecting location:
SMS (alle telco’s) / Vodafone Live! (via      GSM based on CelID / WLAN based on
Streetguide) / i-mode (van KPN) / www         location transmitter (database) / GPS / Galileo
(website for WLAN gebruikers)                 / Bluetooth combined with location / RF-ID /
                                              Triangulation GSM / Triangulation WLAN



LBS platform:
Connects to web-services / Connects to
localizers / Connects to databases /
Output to different channels




Databases:
Netherlands Museum Association / Netherlands Department for Conservation / Uitburo
Nederland / Netherlands Department for Archaeology / Theater Institute of the
Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …
How it works

Output:                                       System for detecting location:
SMS (alle telco’s) / Vodafone Live! (via      GSM based on CelID / WLAN based on
Streetguide) / i-mode (van KPN) / www         location transmitter (database) / GPS / Galileo /
(website for WLAN gebruikers)                 Bluetooth combined with location / RF-ID /
                                              Triangulation GSM / Triangulation WLAN



LBS platform:                                 Webservices:
Connects to web-services / Connects to        Geo coding / Bounding box map / Zip code to
localizers / Connects to databases /          coordinate (en vice versa)
Output to different channels




Databases:
Netherlands Museum Association / Netherlands Department for Conservation / Uitburo
Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands /
Cultural Youth Passport Holland / Netherlands Architecture Institute / …
 How it works: GSM location detection

Supplicant


                      Network         SMS/MMS                     Telco Privacy
                                                                                    User
                                       Gateway                       Server
                                                                                     DB
                                    (Golden Bytes)




                                                     Internet


          CellID(1)                CellID(3)
                                                     Culture around
                                                                             CIDB
                       CellID(2)                       the Corner
                                                                              DB



   signalling

   data
How it works: WIFI location detection
       Supplicant
    = Jabber Client

                               Authenticator      Jabber Server   Central RADIUS
                                                                      Server        AP
                               (AP or switch)
                                                                                    DB




                                                                   Internet


                    Employee                    Commercial
                     VLAN                         VLAN            Culture around
                                     Student                        the Corner     CIDB
                                                                                    DB
                                      VLAN

signalling

data
How it works: What is missing?
       Supplicant
    = Jabber Client

                               Authenticator      Jabber Server   Central RADIUS
                                                                      Server        AP
                               (AP or switch)
                                                                                    DB




                                                                   Internet


                    Employee                    Commercial
                     VLAN                         VLAN            Culture around
                                     Student                        the Corner     CIDB
                                                                                    DB
                                      VLAN

signalling

data
How it works: What is missing?

                                           International
                                           connectivity




                                Internet
         Access
         Provider                no AP
          WLAN
                               no access



                    Access
                    Provider
                     WLAN
How it works: What is added?

                                          International
                                          connectivity




         Access
         Provider              Internet
          WLAN


                                                          GSM
                                                          SMS
                    Access
                    Provider
                     WLAN
How it works: Detection anywhere/anyhow

                      Access
                     Provider                     International
                     GSM/UMT                      connectivity
                        S


        Access
        Provider
         WLAN
                                                              GPS
                                   Internet                 Receiver



          Access
          Provider
                                                           Access
         WLAN/UMT                      Access
                                                           Provider
             S                         Provider
                        Access                              GPRS/
                                        ADSL
                        Provider                            UMTS
                         Cable
Partners: Content

Netherlands Museum Association
Netherlands Department for Conservation
Netherlands Department for Archaeology
Theater Institute of the Netherlands
Cultural Youth Passport Holland
Uitburo Nederland
Partners: Access

Vodafone
Telfort
Orange
KPN
Partners: Technology

SURFnet
Geodan
TNO Telecom
Telematics Institute
(near) Future

Expanding voice-services
Expanding services for (culture-) tourism
Including GPS as location detector
Including RF-ID as location detector
Setting up “Nature around the Corner”
Setting up “Sports around the Corner”
Decentralizing content-management
Decentralizing webservices (culturemap on all municipal websites)
Founding non-profit institution “Culture around the Corner”
Thank you!

Extra 1: ‘architecture’
Extra 2: revenues/advantages
Content-partners
Extra: Revenues/advantages

Increase of potential customer groups / Modernizing image / New target groups
Geo-coding locations and enriching content
Experience in using new technologies and development of services
Cooperation within cultural sector and exchange of information
Improve investment efficiency (cost reduction)
Increase sponsor revenues, use of web services and mobile data communication and
commercial partners

				
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