Business Benefits of Google Plus Business Benefits of Google Plus (when released by Google) As a large business, you can keep better track of the employees within your company, those who contribute to it and what they contribute. This is especially useful if, for instance, your company outsources work or hires freelance professionals on a regular or semi-regular basis. Even if you don’t outsource and want to have your employees “circle up” in Google Circles. You can create circles and maintain information to and from those particular individuals without having to worry about tangible lists or contact lists. Businesses can sort circles with different circle sorting capabilities. You can view their information and share with them particular information easily and avoid the standard privacy issues which accompany Facebook or twitter accounts for businesses. Even though Google+ Business Pages are not allowed as of today, as a small business or a large corporation, there are great ways in which you can benefit from using Google Plus. You can utilize individual Google Plus accounts for each of your employees through which better communication may be had. When each of your employees take the time to establish individual Google+ accounts they can be sorted with more efficient opportunities for streaming things such as music, documents, and current business events. They can continue Google+ discussions relating to posts for the company, upcoming events, etc. Your company can enjoy the additional security measures employed by Google+, and the ability to sort employees as well as clients based upon circles. While businesses were initially encouraged not to use Google+ for commercial accounts, there are still great benefits to be had. As a small business you will be able to improve the “1+” button so that it works more like the “like” button for Facebook users. Google has publicly said that the+1 button does influence search results. Google Plus allows you to use that button for articles and for blog posts wherein you can increase discussion and bring discussion back to the original articles and blogs. The +1 service isn’t exactly similar to the Facebook “like’ button, but one thing that keeps it’s commonality is that you can use it all over the internet which includes blogs, blog posts and regular websites as well. Google already uses it in it’s search engine results page (SERPS) when you are given search results you can hit the +1 button to store particular content to your profile. If you are reading the news, for instance, you can add an article which pertains to your business or company and services and place it on your Google Plus profile. You are not allowed to import auto-feeds from Facebook or Twitter when you use Google Plus. This means that you cannot stream any of the plugins or apps from your personal or small business blog. This forces the users to personally share thoughts or articles and actually visit the services while actively engaging in discussions on the posts rather than simply transferring them from one social network to the other. This can be viewed as a bad thing for small businesses, especially new businesses, because it alleviates the ease and convenience of the social networking apps. One of the first differences between Google+ for small businesses and other social networking sites is the privacy. When you initiate your Google+ account you begin with the privacy settings. These are conveniently located on the top, right-hand corner. Here you will find a drop down menu which contains your name. When you click on that name you can select different privacy settings. For those who are starting small businesses, it is especially important that you locate things which pertain to your business. This includes news updates, other companies, competition, etc. With the sparks tab on your Google Plus account you can find things in which you are interested. If, for instance, you own a pet finder website or small business, you can use the sparks tab to keep tabs on all news and updates online for other pet finders.