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BusinessCase-JennyConnors

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									              Second Chance Horses
Business Case/Project Charter for Tracking Program



                   Jenny Connors
                     ITS 575
                    May 3, 2010
                                            Business Case
                                             May 3, 2010

1.0 Introduction/Background

Second Chance Horses (SCH) is a not-for-profit organization devoted to rescuing horses from
the fate of the kill pen. SCH’s mission is to select those horses with the best chances for a useful
and successful life interacting with humans, and foster them until they are in turn adopted. Since
fostering the horses includes medical treatment, housing, grooming, and riding evaluations, SCH
has a vested interest in the long-term placement of each horse adopted.

2.0 Business Objective

People who adopt horses through SCH have to sign a contract stating that they will not, in turn,
sell the horse to any type of auction, horse broker, feed lot or slaughter destination. To enforce
this, among other reasons, SCH wants to begin tracking the horses after they leave SCH’s
facility.

3.0 Current Situation and Problem/Opportunity Statement

Presently, SCH has no system to track horses beyond the adoption, and is looking to begin
collecting data about new owners as well as any future owners. A major potential problem is in
properly identifying the horses, as describing a horse is generally a subjective and fluid process.

SCH wants to introduce implanting a radio frequency identification (RFID) microchip into the
horses. By installing an RFID chip into each horse, not only can there be 100% certainty of the
identification of a horse, but SCH can ensure that the horse will be safe from a slaughterhouse
for the remainder of its life, as auctioneers, brokers and slaughterhouses routinely check for the
presence of microchips.

4.0 Critical Assumptions and Constraints

For this project to be successful, SCH will have to have support from the board, especially the
veterinarians, as they will most likely be the persons implanting the microchips. In addition to
the implanter, microchip readers will have to be purchased and learned how to be used correctly.
A special fundraising campaign will be undertaken as part of this project, and our sponsors will
need to be in agreement with the project as well.

Other persons needing to buy into the project are future horse adopters. We will need a
significant number of the horse owners to provide initial data for our database, as well as
encourage future owners of the horse to submit new ownership data.
In addition to registering the horses with a national database, it will be necessary to develop an
internal database for additional tracking. This part of the project can be outsourced to a
professional.

5.0 Analysis of Options and Recommendation

In addition to moving forward with the RFID tracking project, SCH can choose lesser
implementations of a tracking program which may satisfy the part of the project objective to
follow the horse’s well-being throughout its life, but will not conclusively prevent an adopted
horse from being sold to anything other than a private buyer.

   1. Implement a database for tracking horses for SCH only. This system will need to develop
      guidelines for identifying horses, such as colorings, unusual markings, dental records, etc.
      This will save the expense of micro chipping horses, but not the expense of a professional
      database developer.
   2. Create an Excel spreadsheet for tracking horses for SCH only. This choice will also save
      the expense of a professional database developer, as we have volunteers who are
      technically savvy enough to create such a document.

6.0 Preliminary Project Requirements

The following will need to be accomplished before the project is commenced:

   1. Research the medical implications of implanting RFID microchips in animals.
   2. Research the National Animal Identification System (NAIS) as this may remove the
      option of NOT implanting microchips.
   3. Identify those SCH volunteers that are willing to be trained to use the tracking program.

7.0 Budget Estimate and Financial Analysis

It is estimated that the project will cost $5,000 for the database development, $1,000 for the
RFID implanter, and $1,000 for each microchip reader purchased. The cost for each implantation
device is $1.50, and there is a $20 fee for the national database registration. The fundraising
campaign budget should be $1,000.

SCH will need a budget of $8,500 for the implantation the project. This includes the fundraising
campaign, the development fee, the microchip products, and implanting/enrolling 20 horses.

Once the actual implanting of the RFID microchips and registration commences, the $21.50 cost
can be incorporated into the adoption fee of each horse. It is recommended that SCH set aside a
sum of money from its annual donations for ongoing database maintenance and upgrades.

There is no additional cost for the hosting of the database, as this can be hosted with our current
website. Our sponsor, SomeLocalHostCompany.com, has increased our host account plan in
anticipation of this project, and continues to generously donate this service.
8.0 Schedule Estimate

SCH will engage in an 8 week fundraising campaign. It is anticipated that the search for a
database developer will take 6 weeks, which can take place concurrently with the campaign.
SCH will be requesting a development turnaround time of 6 months, which will include
requirement gathering and actual development. Training and data entry performed by SCH
volunteers is expected to take an additional 3 months. From start to finish, therefore, the project
is expected to take 44 weeks.

9.0 Potential Risks

There is the risk that our fundraising campaign will not raise the $7,500 for the project and the
additional $1,000 for the expenses.

Outsourcing the database development is a risk due to the fact that there is probably not a large
crossover of persons with specialized knowledge of equines and database development. It will be
imperative that someone on the project team work very closely with the developer to ensure
sufficient requirements capturing.

Another risk is that the maintaining of the database will be haphazard, as we rely on volunteers.
Additionally, there is the risk of implementing a program that has ongoing costs associated with
it, as this venture is not profit-making.

Horses with RFID microchips implanted may not be seen as desirable to purchase due to
concerns over possible microchip-cancer links or by those with religious beliefs that are either
concerned about microchips being a “Mark of the Beast” or disallow technology.

                                           Project Charter
                                            May 3, 2010


Project Title: Tracking Program
Projected Start Date: May 17, 2010
Projected Finish Date: March 18, 2011

Budget Information: Second Chance Horses (SCH) has been fundraising and setting aside
donations for this project for several months, and has a budget of $8,300.00.

Project Manager: Janine Jacques, 978.273.8469, jj@janinejacques.com

Project Objectives: Stated in Business Case

Approach:

      Brainstorm fundraising campaign tactics and commence campaign within 2 weeks.
      Begin search for professional database developer.
      Requirements gathering will be a joint effort between the project team and the developer
       to ensure the proper equine data will be collected.
      Purchase micro chipping equipment.
      Approve database specifications and data entry/extraction interfaces.
      Begin implanting chips.
      Update adoption contracts and other paperwork to reflect the RFID microchips and
       associated expenses.
      Train volunteers to read microchips.
      Train volunteers for data entry and extraction.
      Train volunteers to register horses in national database.

Roles and Responsibilities:

Name and              Role                  Position              Contact Information
Signature
Dave Crawford         Project Champion      Board Member          dave.crawford@drs-cs.com



Daniel Rajczyk        Project Sponsor       Board Member          drajczyk.itsgrad@gmail.com



Danielle Kelleher     Steering Committee    Board Member          drkelleher@gmail.com
                      Member


Hugh Cauthers         Steering Committee    Board Member          hugh_cauthers@hotmail.com
                      Member


John Ayers            Team Member           Board Member          jayers@skyhookwireless.com



Jenny Connors         Team Member           Board Member          jconnors@endicott.edu



Travis Korthas        Team Member           Board Member          tkorthas@gmail.com
Val McDyer       Team Member       Board Member   vmcdyer@yahoo.com



Janine Jacques   Project Manager   Board Member   jj@janinejacques.com




Etc.

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