20111216101248_ictQATAR IDN workshop Report-1 by xiagong0815

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									                         6th Internet Governance Forum “IGF”, Nairobi
                                       Workshop Report


Workshop Name : Internationalized Domain Names “IDN”: Implementations, Experiences and
Challenges
Workshop Number: 25
Organization:: ictQATAR “ The Supreme Council of Information & Communication Technologies,
State of Qatar”
Contact Person : Mohamed El Bashir

Panlists :
Ram Mohan is Executive Vice President, & Chief Technology Officer of Afilias
Baher Esmat, ICANN Middle East Region Manager
Mohamed El Bashir, Manager of Numbering, Internet and Interconnection ictQATAR( Qatar IDN
ccTLD Operator )
Mohammad Al Zarooni, Director, .AE Domain Name Administration
Jian Zhang, General Manager, ApTLD
Irina Danelia, Coordination Center for TLD RU
Xiaodong Lee, Chief Technology Officer , China Internet Network Information Center “CNNIC”
Mina Nagi Takla, ictQATAR ( Remote Participation and Social Media moderator ).


User Adoption Identified as the Key Challenge for IDNs

The workshop on Internationalized Internet Domain Names is part of the Internet Governance
Forum, taking place in Nairobi, Kenya from 27-30 September 2011 in the United Nations Office
at Nairobi (UNON). Titled “IDNs: implementations, Challenges and Opportunities”, the
workshop presented the current status of IDN implementations, shared the best practices and
experiences of IDN Top Level Domains Operators and identified the key challenges facing IDN
adoption worldwide.

Reflecting on Qatar’s IDN experience (.‫ ,)قطر‬Mohammed El Bashir, ictQATAR’s Numbering,
interconnection & Internet Domains Section Manager explained some of the challenges facing
Qatar’s IDNs. “Qatar’s Internet Araboic Domain Identity (.‫ )قطر‬is a strong platform to create
local Arabic digital content and is an important mechanism to expand Qatar’s digital footprint
regionally and internationally. Challenges continue to exist, though, particularly when it comes
to social media and search engine support of Arabic IDNs and ensuring the visibility and Search
Engine Optimization (SEO) of (.‫ )قطر‬websites”.

Showcasing China’s IDN journey, Tan Yaling, Senior Policy Advisor at the China Internet Network
Information Center (CNNIC) pointed out that user adoption remains the key challenge facing
IDNs worldwide, aside from the technical variant issues. “Currently, there are over 338,739
(.China) registered domain names – a considerably low number especially when we compare it
to the total number of Internet users in China which has crossed 585 million users. With
progress achieved in terms of browser support to (.China) domains, awareness is still
indispensible to foster user adoption and educate the public on the applications and
importance of Country-Code Top Level Domains (ccTLDs).”

With its ccTLD being one of the first 4 IDNs approved by the ICANN, the UAE experience with
IDNs continues to be well-received, with marketing operations still ongoing to bring the
benefits of (‫ ).إمارات‬to the public. “UAE’s IDNs have broken the language barriers and has
provided an enabling environment to produce Arabic e-content that is more searchable and
usable” explained Suleman Bakhsh, Senior ICT Analyst at UAE’s Telecommunication Regulation
Authority (TRA). “With Arabic being the seventh top spoken language worldwide, and Arab
Internet users estimated at 60 million, we continue to focus on engaging with the public to
address IDN adoption. With Google’s search results for Arabic currently standing at 330 million,
we believe the UAE will continue to be an active contributor to Arabic e-content through its
IDN.”

A successful case study of how user adoption is integral to the process of IDN implementation,
Irina Danelia from the Coordination Center for TLD .RU, explained how native-language (Cyrillic)
IDNs in Russia (.рф) have evidently contributed to a wider user adoption. “Reception to .рф has
been exceptional. As of September 22, 2011, there are over 896,267 registered domains, 22.2%
of which are used as unique and not re-directed web addresses. Challenges in Russia primarily
pertain to the end user experience especially email issues due to the fact that .рф is not yet
fully recognized by a significant number of web applications”.

Jian Zhang, General Manager of the Asia Pacific Top Level Domains Association “ApTLD” gave
the workshop participants some key insights on the significance of IDNs in the Asia Pacific
Region, which currently has the largest online population worldwide and is considered the most
diversified region in terms of culture, languages, and religions. “IDNs in the AP region have truly
proved to be eye-catching brand identities and have succeeded to reduce fake domains and
reduce phishing activities. 30 ccTLDs currently exist in the roots, 90% of which are within the AP
region. However, universal acceptance of IDNs in terms of user adoption, network
infrastructure, browser support, DNS lookup tools remain strongly needed at the present time.
Competition between IDNs and Generic Top Level Domains (gTLDs) also need to be addressed”.

The workshop also featured Baher Esmat, Manager of Regional Relations for the Middle East
Region at the Internet Corporation for Assigned Names and Numbers (ICANN) who discussed
the ICANN’s Fast Track IDN process and discussed the Variant Issues Project, aimed at
identifying the main variant issues and coming up with one unified glossary that addresses the
different languages used by the script communities. The workshop was moderated by Ram
Mohan, Executive Vice President and Chief Technology Officer of Affilias Limited.

								
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