Derek Seaborne &
ROAD SAFETY ADVERTISEMENT
Don’t Drive When You’re Tired
NAME: DON’T DRIVE WHEN YOU’RE TIRED
MARKET: Those under 25. Fifty five per cent of drowsy driving accidents involve those less than 25 years of age. Those with Apnea, shift workers
and long distance truck drivers are also high risk. (Sleep Disorders, 2006)
FEATURES: Documentary of a formerly active young person, confined to a wheelchair for 32 years as a result of drowsiness by a driving
BENEFITS: Drowsy driving accidents in Australia are costing the taxpayer, $2 billion per year. (Sleep Disorders, 2006)
APPEAL: Almost all human beings fear harming their friends and loved ones, although they are prepared to take risks themselves.
FORMAT: Documentary, based on real life photographs and interviews of a person whose life was altered by drowsy driving.
STORY: The driver and victim are looking at a photo album. There are three sections to the photos; pre-accident, post-accident, and the pain and
suffering caused by the accident. Pre-accident photos include overseas travel, cycling, diving, flying, and skydiving, canoeing and hunting. The post-
accident section focuses on shots in which the victim, confined to a wheelchair, is a passive observer of life, looking at a motorcycle, being dressed
by as nurse, watching others play sport, being transported in a van, and being served at a B.B.Q. The third section reviews the car roll over,
transport to hospital, and spinal traction. The driver confesses: “ I feel so guilty. If only I had stopped and rested.” The advert concludes with text
and voice over, over film of a long straight road. “Don’t put your friends in wheelchairs. Stop driving when you’re tired.”
REFERENCE: Drowsy Driving Sleep Disorders, 2006 retrieved 4 June, 2010 from http://www.sleepoz.org.au/files/fact_sheets/AT03%20-
SHOT TIME VISION AUDIO
1 2 sec M.S. Don and Peter sit chatting while Don looks through DON
photo album. “I really enjoyed life.”
2 1 sec Zoom in to C.U. of snapshots in photo album,. Lively jazz piano background music for shots 2 to 10.
Begin with group navy picture.
3 1 sec L.S. cycling.
4 1 sec W.S. Travel photo, Blue Mosque, Istanbul
5 1 sec L.S. Prado Madrid
6 1 sec M.C.U. scuba diving
7 1 sec W.S. flying small aircraft
8 1 sec M.S. skydiving
9 1 sec M.S. canoeing
10 1 sec M.C.U. hunting
11 2 sec C.U. Don “Life’s been really boring lately.”
Music slows to half speed, becoming jarring and discordant for
shots 11 to 17.
12 1 sec M.S. looking at motorcycle from a wheelchair.
13 1 sec L.S. being dressed by attendant
14 1 sec M.S. looking at beach
15 1 sec M.S. watching at sports grounds
16 1 sec W.S. being loaded into Van
17 1 sec L.S. B.B.Q.
18 2 sec C.U. Peter “I feel so guilty.”
19 1 sec W.S. rolled over automobile SPX AMBULANCE SIREN
20 1 sec M.S. Flying Doctor Service SPX AIRCRAFT REVING
21 1 sec M.C.U spinal traction SPX PINGING OF MACHINE
22 1 sec C.U. Halo Brace SPX PINGING OF MACHINE
23 2 sec C.U. Peter PETER “If only, I had stopped and rested.”
23 3 sec L.S. open highway with overlaid print. V.O. “Don’t put your friends in wheelchairs. STOP DRIVING
when you’re tired.”