CENTRAL ENERGY GANTT
Questions, Tasks and Ideas to Aid in the Researc
Date 3/10/2010 3/11/2010
Tasks Wednesday Thursday
*Research the Gym & Central
*Perception of central & all gyms
*Current market position
*Will the action cause benefits/damage
Problem or Opportunity
*Does the situation create a problem?
*Does the situation present an opportunity?
*What communication response is needed?
Goals & Objectives
*Actions of SMART (eg to inform, to promote..)
*What messages? Maximise opportunity/minimise problems
*Does it suit the characteristics of the target public?
*What Is In It For Me? (WIIIFM?)
*Does it help acheive our objectives?
*Is the message clear, concise & understandable?
*What are we going to do to address the problem?
*How are we going to acheive the objectives?
*Is there more than one strategy for each objective?
*What are the tactics?
*Proof that it is realistic - timeline & budget?
*What are the best channels?
*Which channel(s) will we use?
Legal and Ethical Issues
*Ethical issues to be addressed?
*Risks involved - include the severity level, likelyhood & resolution
*12-Point Plan Gantt Chart
*Design, construction and production Gantt Chart
*Assess the brief we are given
*Use funds realistically making a table of all costs involved
Monitoring, Evaluation & Modification
*Monitoring the progress
*Evaluation (measurement of success/failure)
*Were the objectives acheived?
*Keep to the budget?
*Was the planning realistic?
*Should we change/have changed everything?
TRAL ENERGY GANTT
s to Aid in the Research of the 12-Point Plan
3/12/2010 3/13/2010 3/14/2010 3/15/2010 3/16/2010 3/17/2010 3/18/2010 3/19/2010
Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday