Adwords - How To Help Yourself With Google Adwords by toriola1

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									                                              Presented by Daniel Toriola


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                                   11 Hot Tips to Make Google Adwords Pay - Part 2
                                                             By Dan Foley



   Have you tried Google Adwords and watched your money go down the drain faster than you ever
thought possible? This is the second in three articles about how to make Google Adwords work for you
instead of watching your hard earned money go to Google Adwords.

Hot Tip # 4 - Edit your campaign with negative keywords

Negative keywords prevent your ads from showing up in searches that you don't want such as "free
widgets". This helps prevent wasted clicks which tend to do nothing but cost you money. If you only
sell red and blue widgets then you should add yellow as a negative keyword. You make a search
negative by using the minus sign i.e. "-yellow".

Hot Tip # 5 - Go with your gut

If you are using a tool such as Google Adwords' Traffic Estimator, realize that it is known for returning
less than accurate results for your keyword. Don't let that be your decision maker.

Adwords Traffic Estimator is not accurate for narrowly defined keywords phrases or "niche" words. Go
with your instincts and try it out. Fortunes have been made by people who are willing to march to a
different drummer.

Automated systems are helpful but they are far from perfect.

Hot Tip # 6 - Run lots of keywords

Start out with lots of keyword phrases and monitor them. Not all people think the same so not all
people are going to use the same search phrases. This way you will catch people who you normally
wouldn't catch. If you find that you are getting few or no clicks, then pare them like you would the
branches on a tree.

Remember to use the exact keyword matches and negative keywords when doing this.

Hot Tip # 7 - Rotate your ads and split test


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                                            Presented by Daniel Toriola


Google lets you have more than one ad for your ad group. It then rotates them and keeps track of
which ad gets the higher CTR. Google Adwords will then begin to show that ad more often than the ad
with lower CTRs.

The best way to do this is to test and run only two ads at a time. This way you can tightly manage your
variables. Some tests have shown several hundred percent changes in click through rates just by
switching around the first and second lines of an ad.

If you start split testing more than two ads at a time, the variables will quickly get out of control.

Hot Tip # 8 - Be Darwinian

Once you have identified that one version of your ad doesn't work as well as the other version, get rid
of it. Now make the stronger ad your baseline and run another ad against it to see which is the
stronger. What you are trying to do is improve your ad.

What is the correct sample for testing ads? Top experts say that 50 clicks may be enough but 100
clicks is better. A larger sample gives more accuracy. You, of course, know what your budget will allow
for.

This is a continuous process that will strengthen your CTR rates and gain more customers at a
continuing lower cost.

Grab a FREE newsletter and eBook "Article Cash" worth $67.95. Send a blank email to -
ac@aweber.com ==>Visit my website -- http://www.daily-results.com




Google Adwords Insiders Guide
Amazing Secrets of Google Adwords Revealed. Good Conversion Rate.
                                                                                                          Page 2
                                            Presented by Daniel Toriola


                                  11 Hot Tips to Make Google Adwords Pay - Part 3
                                                            By Dan Foley



Sometimes using Google Adwords can feel like you are watching your money go up in smoke. At least
when you watch your money go up in smoke, you can get some warmth out of it.

If you follow these hot tips, however, you can actually make Google Adwords work for you and pay for
your high natural gas prices.

Hot Tip # 9 - Use Google's conversion tracking to follow how your ads are doing

Google Adwords conversion tracking works by placing a cookie on your visitors' computers when they
click on your ads. When the visitor reaches your page it is recorded by Google. This helps you
determine the Return on your Adwords Investment.

By tracking clicks and calculating the ROI, you can discover which portions of your ad campaign are
working. Your ROI can be calculated as revenue from your sales, minus your advertising costs, all
divided by your cost of advertising.

Hot Tip # 10 - Put your keywords into your ad

The keywords that are used to search Google show up in "bold" print on the search results including
Adwords ads. You should, therefore make sure that your keywords are in your ad text.

Go ahead and do a keyword search on Google. Where do your eyes go to? They naturally go to the
bold words in the text. Guess which ads are most likely to get clicked?

Hot Tip # 11 - Run your ads on the Google Search Network only

When you sign on to Google Adwords, the default setting is for your ads to show up on both the
Search Network and the Content Network.

Some experts, including Google, will tell you to use both networks to get more exposure and help
prevent your keywords from being disabled too quickly. This isn't always sage advice.

You really don't want your searches showing up on just any website. You want your ad showing up on
the Google Search Network where people are specifically looking for your kind of product or service.
This is where the payout comes.

Conclusion:

The reason to advertise is to drive profitable business to your website and Google Adwords dominates
the Pay Per click search market. If you use these tips you can make a lot of money.

Grab a FREE newsletter and eBook "Article Cash" worth $67.95. Send a blank email to -
ac@aweber.com ==>Visit my website -- http://www.daily-results.com



Google Adwords Secrets Revealed
The Secret Fundamentals Of Google Adwords. Shoot Your Ad To The Top Of The List, Reduce Cost, And Earn Thousands In The Process!
                                                                                                                                   Page 3
                                            Presented by Daniel Toriola




Related eBooks:

11 Hot Tips to Make Google Adwords Pay - Part 3
Seo - Adwords Api And Search Engine Optimisation
How To Easily Cut Your Adwords Cost In Half By Following Simple Tips That Hardly Anyone Is Using
How To Become A Google Adwords Qualified Individual
Google AdWords Opportunities - Attract All The Prospects You Will EVER Need

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Mastering Google AdWords
Optimization of Google AdWords Campaigns.
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