PDSA_For_Creatives by xiagong0815

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									PDSAs For Creatives

                             Sara Pace Jones
        Director, Donor Program Development
Thank you

• Mary Ganikos
• Ginny McBride
Mad Lib
Mad Lib

• The PE/PR ____________(people) of
  __________(state) have __________(verb)
  PDSAs for a long time. In fact, we used
  PDSAs before there was a
  _____________(adjective) collaborative. We
  have PLANNED ____________(pub ed
  activities), we have studied
  _________________(adverb) and
  __________(verb) best practices for a long
  time in order to improve our practices. We
  have ACTED _______________ (silly verb)
Well okay……
we have acted and continue to act
 quickly with the information at hand to
 educate, inform, call to action and
 bolster public trust in the institution of
 donation.
We are:

• Masters at not re-creating the wheel
• Very good at communicating at the
  national level
• Focused on action
• COLLABORATIVE
But are we…

• Great at measuring results?
• Great at halting what doesn’t work….
• And, doing more of what does work?
          CHANGE

Change is disturbing
          when it is done to us.
Change is exhilarating
          when it is done by us.
              – Rosebeth Kantor
And we are changing…

• Brainstorm a change in your practice
  generated by this meeting.
• Can you test it, before you implement
  it?
We Know What Works:


• Aim statement that can be tracked
• Evidence-based concepts to play with
• Implementation through rapid testable
  actions the generate learning and results.
We Know What Works cont’d:

• Focused On Results
• Decisions Driven by Data
• Test ideas rather than creating the
  perfect from scratch
• Exhibit Team Work
• Unleash Team Member’s Creativity
• Build on Existing Knowledge
We Know What Works cont’d:

• Focused On Results
• Decisions Driven by Data
• Test ideas rather than creating the perfect
  from scratch
• Exhibit Team Work
• Unleash Team Member’s Creativity
• Build on Existing Knowledge
Model for Improvement

         AIM

      MEASURES
      CHANGES


       Act   Plan

      Study Do
Create an Aim Statement

What is your success headline?

 By October 2007, our team will have
 fulfilled its dream! The new reality we
 created is _______________ which has
 enhanced the donation system by
 _______________.
   Lessons about Aim Statements

• Ambitious, “stretch goals”
• More specific, more likely to lead to
  improvement
• Time-specific and measurable
• Defines the specific population that will be
  affected (i.e. donor families and transplant
  recipients)
   Lessons About Measurement

• Improvement, not judgment
  – Helps us to know whether a change should
    be kept, refined or rejected
• Clarify the aim
• “Best is the enemy of good”
  – Need just enough information to take the
    next step in learning
“Measure Up” To Your Aim



What measures might show
 you are making progress
 toward your aim?
Find Promising Change Ideas


  What is Your “Ideal Idea?”
   for Achieving the Aim of
Increased Donor Designations

  Wouldn’t it be nice if we
  could try _____________?
 PDSA: An ACTION Story

         ACT         This is what we’re
                     doing next
       STUDY      This is what we learned

  DO           This is what we did

PLAN     This is what we want to do
    Insights About PDSA’s

• Test changes in real-life settings
• Cycles of action then reflection
  – Action
    • Testing on a small scale
    • What can I do by next Tuesday?
  – Reflection
    • What did we learn?
    • How can we build on this?
How can we test in small cycles?

•   One mailing
•   One poster
•   One health fair
•   One MVD office
•   One target population
               MODEL FOR IMPROVEMENT                          CYCLE:____DATE:____

                          Objective for this PDSA Cycle
              A P
              S D
            PLAN:
           QUESTIONS:


           PREDICTIONS:


Form for   PLAN FOR CHANGE OR TEST: WHO, WHAT, WHEN, WHERE


planning
a PDSA     PLAN FOR COLLECTION OF DATA: WHO, WHAT, WHEN, WHERE




cycle      DO: CARRY OUT THE CHANGE OR TEST; COLLECT DATA AND BEGIN ANALYSIS.



           STUDY: COMPLETE ANALYSIS OF DATA; SUMMARIZE WHAT WAS LEARNED.



           ACT:   ARE WE READY TO MAKE A CHANGE? PLAN FOR THE NEXT CYCLE.
Benefits of Testing
• Increase the belief that the change will result
  in improvement
• Learn how to adapt the change to conditions
  in the local environment
• Evaluate costs and unintended effects of the
  change
• Create buy-in from members who will be
  affected by the change
• Credibility with administration, supporters,
  legilators, media and more.
Repeated Use of the PDSA Cycle

                      Changes That
 Where we want          Result in
 to end up            Improvement




Hunches
Theories    Where we start
 Ideas
Repeated Use of the PDSA Cycle

                           Changes That
                             Result in
                           Improvement




                 We build a bridge
Hunches          with data and action.
Theories
 Ideas
Repeated Use of the PDSA Cycle

                                              Changes That
                                    A P
                                                Result in
                                    S D
                                              Improvement
                                            Implementation
                                            of Change
                                Wide-Scale
           A P
                                Tests of Change
           S D
                        Follow-up
Hunches
Theories
                        Tests             Rapid
           Very Small
 Ideas
           Scale Test                     Testing!!
PDSAs at work

• Kiosk Portals
  – Does advertising drive registrations?
  – Do locations matter?
  – Do posters matter?
  – What about employees / workplace?
• Coalition Pilot
Don’t assume a door is closed. Don’t
assume if it was closed yesterday, that
it is closed today. It doesn’t matter
how many times you fall down, it just
matters how many times you get up.
                 Marian Wright Edelman
                Founder & President of the
                 Children’s Defense Fund

								
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