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BECOMING A SUCCESSFUL PERSONAL TRAINER

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					BECOMING A SUCCESSFUL PERSONAL TRAINER

      EUROPEAN INSTITUTE OF FITNESS
           NATIONAL SCHOOL OF EXCELLENCE
Congratulations for downloading our
Personal Trainer Business Start Up Guide.


Read and fill out our interactive 5 steps to PT Business
Success. Should you decide to enrol with the European
Institute of Fitness and become an EIF Master Trainer™
you will automatically receive our graduate business pack
including useful client PDFs, business forms and PT diary.




                                                             Call our careers hotline
                                                                 0845 0944 007
                                                                       www.eiflilleshall.com
5 STEPS TO PT BUSINESS SUCCESS                                                                           THINGS I WANT OUT OF
                                                                                                         A CAREER AS A PT


                                                                                                         .........................................................................................................
      Step 1: GET CLEAR ON WHAT YOU WANT
                                                                                                         .........................................................................................................




      G
               et clear on why you want to become a personal trainer and establish really
                                                                                                         .........................................................................................................
               clearly in your mind what it is that becoming a personal trainer will provide for
               you. I don’t want you to think too much at this stage about how much you want to
                                                                                                         .........................................................................................................
      help people change but what you will get out of working in fitness. What is it that you will
      have less of that is currently frustrating you; what is it that you will have more of if you are   .........................................................................................................
      indeed successful as a personal trainer? In other words if you do what it will take to get
      qualified and more than that establish a vibrant client base, what’s in it for you?                .........................................................................................................


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                                                                                                                                    Call our careers hotline
                                                                                                                                                    0845 0944 007
                                                                                                                                                                        www.eiflilleshall.com
5 STEPS TO PT BUSINESS SUCCESS                                                                     WHO CAN I HELP?



                                                                                                   .........................................................................................................
      Step 2:
                                                                                                   .........................................................................................................
      WHO WILL BENEFIT FROM
      YOUR PRODUCTS AND SERVICES?                                                                  .........................................................................................................


                                                                                                   .........................................................................................................


      Clarify who the sorts of people you want to help actually are. Who are the people you        .........................................................................................................
      would get the greatest buzz from helping? Who do you think you are most going to get a
                                                                                                   .........................................................................................................
      high from training - a high level athlete or regular members of the public struggling with
      fitness or people who are injured or recovering from injuries? Do you want to train males    .........................................................................................................
      or females, younger people or maybe older people, perhaps people who are clinical
      obsese, maybe people who want to feel better with more energy? Or maybe you would            .........................................................................................................
      like to specialise in consultations and group PT and help small groups of clients in a
                                                                                                   .........................................................................................................
      boutique studio. Your journey has just begun; next you will need some clearly defined
      products and services however step 2 was all about getting some initial clarity about
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      who you think you what to help.
                                                                                                   .........................................................................................................




                                                                                                                              Call our careers hotline
                                                                                                                                              0845 0944 007
                                                                                                                                                                  www.eiflilleshall.com
5 STEPS TO PT BUSINESS SUCCESS                                                                                            MY PRODUCT


      Step 3: WHAT DO YOU DO / SELL?
                                                                                                                          .........................................................................................................
      It is important to understand that developing a range of products and services is best accomplished by first
      understanding why you’re in this game in the first place and whom you serve (steps 1 and 2). Your training          .........................................................................................................

      must fix real-life problems offering high value solutions to your clients. You need to absolutely believe in your
                                                                                                                          .........................................................................................................
      products and that they will indeed add value in the lives of your clients. Perhaps maybe most importantly of
      all go above and beyond what products you think are currently offered by personal trainers and think about          .........................................................................................................
      what you think people would like to purchase in fact perhaps go ask a few of them.
                                                                                                                          .........................................................................................................
      Don’t restrict your mind to what you may already have seen in the industry; perhaps you have only seen
      one-on-one delivery. Instead, learn from best practice of others, do your research and be creative. Maybe           .........................................................................................................
      you instead feel that some of the clients you have been thinking about in step 2 would like to come to some
      seminars or read some or your pre-prepared articles or visit your website and attend a webinar. Maybe some          .........................................................................................................
      of your clients will want and most benefit from one-on-one training 2 or 3 times a week whereas perhaps
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      others will require more. Some might desire ½ hr PT to make accessing support more affordable or maybe
      withdraw to weekly and maybe even just monthly PT once you have helped them achieve the majority of their
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      weight loss or sports goals. The answers don’t have to flow now. Your course should introduce many different
      ways of training clients, deriving affordable and specific packages for clients to buy into. You may decide to      .........................................................................................................
      specialise in exercise referral and develop a network of professionals referring clients to your business or
      perhaps conditioning for young athletes. The point is that at some point between now and doing this for real        .........................................................................................................

      you need to have become clear about steps 1, 2 and 3 and this is a process that occurs not in isolation but by
      throwing yourself into a vibrant environment with people all around you who can help.




                                                                                                                                                     Call our careers hotline
                                                                                                                                                                     0845 0944 007
                                                                                                                                                                                         www.eiflilleshall.com
5 STEPS TO PT BUSINESS SUCCESS                                                                                MY MARKET


      Step 4: MARKETING MADE SIMPLE
      You’re going to need a marketing plan or an advertising plan to provide a way in which to ensure        .........................................................................................................

      that the people we have just defined and the people we want to help know that the products
                                                                                                              .........................................................................................................
      we have just defined exist. This process is about thinking through where the clients we have
      just defined hang out, discovering what they read and where they shop? We need to think                 .........................................................................................................
      about how we can communicate with them through our advertising materials and website,
      seminars and articles. Where do they go at the weekends? Who do they speak to regularly who             .........................................................................................................

      might refer them to us? What would draw them towards the products you have to sell?
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      And to develop some clear strategies to capture these people might be as simple as an
      optimized website. Instead you could piggy back off other websites including NRPT who enable            .........................................................................................................
      you to market yourself from their website. It may be that you know where they frequently visit.
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      This could help target a poster campaign or maybe you can use alternative media in terms of
      being on the radio, a contributor to a fitness column in a local newspaper or magazine. Who             .........................................................................................................
      knows perhaps you will write for a national publication.
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      Alternatively, perhaps you’re going to have no printed materials whatsoever but right from day one
      encourage, through an active process of referral, to build your business on your reputation and
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      establish a robust referral system. This could mean having plenty of referral vouches, invitations to
      train with you and a reward system for those who frequently refer. Whatever your strategy having        .........................................................................................................
      one will always serve you better than not. Why not leave a course with one already in place.




                                                                                                                                         Call our careers hotline
                                                                                                                                                         0845 0944 007
                                                                                                                                                                             www.eiflilleshall.com
5 STEPS TO PT BUSINESS SUCCESS                                                                    MY IMAGE



                                                                                                  .........................................................................................................
      Step 5: ESTABLISH YOUR BRAND
                                                                                                  .........................................................................................................
      The final step in the process is to develop a brand and to establish what it is (your
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      reputation) that you wish to have in your community. When people say your name what
      is it that they should be thinking? What do you most want them to say about you when
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      you are not around? These are important questions and we should be clear now that
      brands are not just for large multinationals. We are a brand whether we like it or not.     .........................................................................................................
      How we speak, how we dress and how we deliver our services are all interlinked and
      speak volumes about what clients will expect from us. We need to manage and create          .........................................................................................................

      this emerging brand as we begin to train clients for money. And this process doesn’t have
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      to be that complex. But it has to occur. What will be your brand?
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                                                                                                                             Call our careers hotline
                                                                                                                                             0845 0944 007
                                                                                                                                                                 www.eiflilleshall.com
                                                SUMMARY                                          NOTES



So an exciting future exists at least in your mind. But it has to first resonate here before     .........................................................................................................
any movement can be made in the physical world. Your next step is probably to take
                                                                                                 .........................................................................................................
some kind of action.

You probably need to get qualified. But getting qualified may not be enough. It can be           .........................................................................................................
scary out there with many thousands graduating every year and relatively few making it
                                                                                                 .........................................................................................................
beyond the first few months. How will you ensure your investment is secure?

This free article is just a taste of the sorts of things that will help convert a PT skill-set   .........................................................................................................
into real-life success. Whether you go alone and open up your own PT studio or mobile
fitness business or drive a career within a club environment the same 5 steps need to            .........................................................................................................

occur. It is essential to embrace business and it can be integrated into the process of
                                                                                                 .........................................................................................................
developing your PT skills throughout the duration of your training course. Find out more
about our courses by speaking with a careers advisor or download our ebrochure for               .........................................................................................................
more information.
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                                                                                                                            Call our careers hotline
                                                                                                                                            0845 0944 007
                                                                                                                                                                www.eiflilleshall.com
                                                         ACTIVITY
                                                                                                  Now list some of things you think
                                                                                                  you would need to do achieve the
Having read this brief article complete the
                                                                                                  things you have written down
following tasks:
If you had, today, a vibrant clientele of 30 or more clients providing 20 hours a week of PT
                                                                                                  ......................................................
delivery offering you perhaps £800 per week income what would be different in your life?
                                                                                                  ......................................................
I would have more                                I would have less                                ......................................................
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                                                                                                  ......................................................
Based on the above, list the                     ..............................................   ......................................................
top 5 reasons why you want to                    ..............................................   ......................................................
become a personal trainer                        ..............................................   ......................................................
                                                 ..............................................   ......................................................
                                                 ..............................................   ......................................................



                                                                                                               Call our careers hotline
                                                                                                                        0845 0944 007
                                                                                                                                   www.eiflilleshall.com
                                                                         ACTIVITY
Finally, and perhaps most importantly, write down what might hold you back / prevent you from
becoming successful as a personal trainer. But as you write them, immediately write what you could
do to the right to prevent or overcome what you write down:



What could stop me                                                                                           How could I overcome it
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                           Call our careers hotline                                 Becoming a Personal Trainer can be a fantastically rewarding experience! Of course, changing


                                     0845 0944 007
                                                                                    your life for the better and launching a new career isn’t something to be taken lightly, so please
                                                                                    engage your thoughts and prepare you mindset for the challenges and successes that being an elite
                                                                                    personal trainer can bring. If you’re unsure on anything, please call us - we have a dedicated careers
                                                 www.eiflilleshall.com              team who can guide you through the process of training to become an EIF Master Trainer™.

				
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