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					1.   Project Description

Project 1:        Coalition Visibility among Parents

       The PACT Prevention Coalition of St. Johns County Mission Statement: To develop and support community
 initiatives focusing on the prevention, reduction, and consequences of alcohol, tobacco and other drug abuse in St.
                                                     Johns County.

     To assist the Coalition with the implementation of the mission, the goal of Project 1 is to increase the visibility
of the Coalition among St. Johns County parents. It is an example of the practice of raising community awareness
of the coalition and its mission to prevent and reduce substance abuse. The participants of this project include two
coalition staff, the Public Relations committee, Assessment and Evaluation Committee and the Youth committee.
The intent of this project is to develop and implement a media campaign and community presentations/meetings
which target parents.

     Several strategies will be employed to raise awareness of PACT to parents throughout St. Johns County
including a media campaign, cinema advertisements, and community meetings/presentations. This project is
important because by demonstrating the Coalition’s usefulness as a resource, parents will be more inclined to view
PACT as a credible source of information. Once PACT gains credibility with parents, the Coalition will be better
able to recruit them to become involved in the coalition’s prevention initiatives and eventually become active
members.

     This project is targeting the parent sector because there are currently only two active members who identify
themselves as participating for the welfare of their children. For the coalition to be effective, it must attract and
retain members whose primary concern is youth, specifically their own. Over the course of this project, PACT
would like to have the number of active members who identify themselves as parents increase considerably. The
new members would be from all areas of the county and have children in middle and high school. Approximately
twenty coalition staff and volunteers will be participating in the planning and implementation of this project.

         The largest and most powerful components of the project are the community meetings or presentations
which offer parents strategies for ATOD prevention thereby showcasing PACT as a resource. The presentations will
include a large group program, small group facilitation, and community service providers in a fair-type setting. The
publicity for these meetings will include press releases, newspaper ads, and notices in the school newsletters.

     To reinforce the messages presented in these community meetings, the coalition would run a 30-second full
motion cinema advertisement at peak times for underage drinking. PACT owns the rights to the ad for a full year,
leaving theater time as the only expense for this portion of the project. The customized ad highlights the dangers of
underage drinking and displays the PACT web address in the closing frames. The ad would run in three local
theaters during two of the peak underage consumption periods, school winter break (12/15-12/28/06) and school
spring break (3/30-4/12/07). In spring 2006, this ad ran in the theaters and was well received by the community
members who viewed it.

     In partnership with the St. Johns County Schools Safe and Drug-Free School Coordinator, PACT will be
assisting participating schools in the coordination of Red Ribbon Week activities. The schools will acknowledge the
efforts of PACT in the official school communications to parents. Again, the message that PACT is a resource for
parents will be reinforced.

          All media campaigns, presentations, and school-based events will include the website address promoted as
a resource for parents. PACT is implementing website revisions for which the completion date is targeted for
October 31, 2006. In response to capacity and evaluation needs, two features will be added. To improve
participation (capacity), the website will offer visitors a form to complete in order to request more information on
their areas of interest. A visitor counter is also being installed which will allow staff to monitor both new and repeat
visitors. These quantitative measurements will allow the Coalition to evaluate the impact of Project 1: Coalition
Visibility among Parents. The key partners involved in these activities are the St. Johns County School Safe and
Drug –Free School Coordinator, Cinemedia, Inc., the St. Augustine Record and affiliated publications, and all
coalition committee members.
2.    Logic Model

                                        Increase Capacity by Building Collaboration (Survey question B. 2.):
 A.    Project Goal
                                        To increase the visibility of the Coalition among St. Johns County parents.
                                        •    Community meetings/presentations which offer ATOD prevention strategies to
                                             parents
                                        •    Cinema ads highlighting the dangers of underage drinking
 B.    Strategies/Objectives to
                                        •    Red Ribbon Week coordination assistance to participating schools
           achieve goal
                                        •    Promotion of the coalition website as a parent resource
                                        •    Newspaper ads complimenting the cinema ads and promoting parent ATOD
                                             awareness programs
                                        Parents recognize the coalition as a resource for prevention strategies and a means for
 C.    Expected Changes
                                        them to become involved in ATOD prevention issues for youth.
 D.    Short-term Outcomes              A 20% increase, over the baseline, of the number of website visitors.
                                        The number of members who identify themselves as belonging primarily to the parent
 E.    Long-term Outcomes
                                        sector increases from 2 to 10.




3.    Implementation Strategies

      Project                             Activity                                    Responsible Person                End Date
                1.  Red Ribbon Week Planning with schools identified          Safe and Drug-free Schools,
                                                                                                                      10/15/2006
                    by the Safe and Drug Free Schools Coordinator             Coalition staff
                2. Red Ribbon Week Events will be determined at each          Safe and Drug-free Schools,
                                                                                                                      10/31/2006
                    participating school.                                     Coalition staff
                3. Submit articles and press releases for school              Coalition Coordinator and Public
                                                                                                                      5/31/2007
                    newsletters                                               Relations Committee
                4. Plan spring parent ATOD awareness programs for             Spring Ad Hoc Program Committee,
                                                                                                                      2/28/2007
                    several locations throughout the county.                  Youth Committee
                5. Countywide publicity for parent ATOD awareness             Spring Ad Hoc Program Committee,
                    programs including newspaper advertisements and           Youth Committee, Public Relations       5/31/2007
                    direct mailings to parent                                 Committee, Coalition Coordinator
                6. Cinema winter break parent alcohol awareness
                    campaign in three theaters in both Duval and St.
                                                                              Public Relations Committee,
                    Johns County. Advertisements are placed in the                                                    1/15/2007
                                                                              Coalition Coordinator
                    theaters in Duval because of the large number of St.
                    Johns County residents which frequent them.
                7. Cinema winter break parent alcohol awareness
                    campaign in three theaters in both Duval and St.
                                                                              Public Relations Committee,
                    Johns County. Advertisements are placed in the                                                    4/15/2007
                                                                              Coalition Coordinator
                    theaters in Duval because of the large number of St.
                    Johns County residents which frequent them.
                8. Newspaper campaign highlighting cinema campaign            Coalition staff, St. Augustine
                                                                                                                      5/31/2007
                    during winter and spring break                            Record, Public Relations Committee
                9. Spring parent ATOD awareness programs are
                                                                              Coalition member agencies,
                    presented in at least four locations throughout St.                                               5/31/2007
                                                                              Coalition staff
                    Johns County
                10. Monthly monitoring of coalition website visits and
                                                                              Coalition staff, Assessment and
                    activity to evaluate effectiveness of both the campaign                                           5/31/2007
                                                                              Evaluation Committee
                    and website design
4.   Budget Worksheet

          Project          Line Item                         Description/Purpose                     Amount
                    Salaries                                                                                  0
                    Fringe                                                                                    0
                    Travel                                                                                    0
                    Other
                                             Winter break cinema campaign-Cinemedia                       3,000
                    Only theater marketing
                                             20 screens x 2 x 37.50 (Tinseltown)=1500
                    company (non-profit
                                             20 screens x 2 x 37.50 (Avenues 20)=1500
                    rates)
                                             6 screens x 2 x 0 (Regal-St. Augustine)=0
                                             Spring break cinema campaign-Cinemedia                       3,000
                    Only theater marketing
                                             20 screens x 2 x 37.50 (Tinseltown)=1500
                    company (non-profit
                                             20 screens x 2 x 37.50 (Avenues 20)=1500
                    rates)
                                             6 screens x 2 x 0 (Regal-St. Augustine)=0
                                             Spring parent ATOD awareness program newspaper ad            1,814
                                             campaign-St. Augustine Record
                                             Sunday preceding program (3cx7”)
                    Only newspaper           4 programs x 262.20=1049
                    company (non-profit      Friday preceding program-St. Johns Sun (3cx10”)
                    rates)                   2 programs x 120=240
                                             Friday preceding program-St. Aug. Record Compass
                                             (3cx7”)
                                             2 programs x 262.20=525
                                             Bulk mail postage for parent program announcement              543
                                                                                             Total       $8,357
1.   Project Description

Project 2:        Youth Membership Development

                      The PACT Prevention Coalition of St. Johns County Mission Statement:
 To develop and support community initiatives focusing on the prevention, reduction, and consequences of alcohol,
                             tobacco and other drug abuse in St. Johns County.

         To assist the PACT with the implementation of its mission, this project is designed to help the Coalition
membership better reflect the demographics of our community. The goal of this project is to develop the youth
membership to reflect the demographics of St. Johns County middle and high school students. It is designed to
address the development areas of organization (add a part-time staff member), evaluation (implement new website
evaluation tools), and sustainability (motivate and train youth to lead their portion of the coalition initiatives).
Project 2 participants include the two current Coalition staff, St. Johns County School membership, the Assessment
and Evaluation committee and the Youth Committee.

          The intent of this project is to strengthen capacity through the recruitment of youth members through a
purposeful, youth-driven program. By employing a dedicated youth program assistant, a focused, youth initiated, 1-
3 year plan of work can be developed and implemented. A key component of the plan is the development of
activities which include recruitment (capacity building) and demographics (cultural competence) as outcomes.
PACT has selected the Youth Membership Development project because while current youth members are
committed to alcohol, tobacco, and other drug prevention, they are not demographically representative of St. Johns
County middle and high school students.

          Due to limited staff resources, those who do participate are not given consistent guidance to develop and
implement targeted initiatives. The Coalition found that adult community members are very interested in hearing the
youth point of view on ATOD prevention and have shared that youth are experts on the state of teens in St. Johns
County. Over the past twelve months, the Coalition has assessed that in order to strengthen capacity and lay the
foundation for sustainability, a paid, dedicated staff member is necessary. Because the proposed youth-led
initiatives take more time and effort to develop and implement than any volunteer Coalition member can devote, a
part-time staff member is needed to develop a demographically representative, focused and active youth
membership.

     This project will target middle and high students from all geographic area of St. Johns County. PACT
recognizes the serious need for a well developed youth membership component because of the low number of active
youth members (six). Through the efforts of a paid staff member, a racially and geographically diverse youth
membership can be recruited and motivated to work to reduce ATOD use among youth. More than twenty
participants are expected to work on this project. In addition to the Coalition staff, PACT volunteers will contribute
their expertise and energy to the assessment, planning and implementation of this project.

     In order to complete this project, the first step is to hire a part-time youth assistant. Once the youth assistant has
been hired and trained, the assistant will work with the Assessment and Evaluation Committee and Coalition
Coordinator to assess the number and type of existing youth-led prevention initiatives in the county. Once these
programs have been catalogued, the selected and approved youth advocacy programs will be reviewed to determine
which one will best fit into the county and the Coalition’s Strategic Plan. The chosen program will be implemented
countywide throughout the course of the grant. Upon the completion of this grant, the Coalition intends to sustain
this structured youth component.

         Once the youth membership has achieved a greater level of diversity in geography and race, four youth
members, the youth program assistant and the coalition coordinator will participate in CADCA’s Annual Forum
XVII: The Road to Results. The Youth Summit portion includes plenary sessions, workshops, and networking
opportunities for attendees. These activities will expose youth to advocacy strategies, ATOD knowledge and
community action skills. The networking opportunities with other youth from around the country will reinforce
their coalition efforts and strengthen their leadership skills. Staff development will also take place at the conference.
The youth program assistant will have the opportunity to learn the about the latest, most effective youth-led coalition
activities. The Coalition Coordinator will attend coalition development workshops and plenary sessions to enhance
the Coalition’s ability to include the youth plan of work into the Coalition’s overall strategic plan.

    Upon returning from the CADCA Annual Forum, the Coalition youth will begin development of a long-term (1-
3 year) plan of work. The knowledge and skills gained at the Forum’s Youth Summit, along with adult coalition
leadership, will assist youth in creating a viable plan of work which addresses the Coalition’s unbalanced
demographics and still adheres to PACT’s overall Strategic Plan. Although the members of the youth sector
turnover faster than any other, this plan will enable this sector to increase capacity and achieve sustainability.
Because current youth leaders will be able to pass on their vision for the committee to succeeding youth leaders by
way of this formal document, this sector will be more likely to maintain focus in the face of a rapidly changing
membership.

   The key partners for this project are coalition committee members from the Assessment and Evaluation
Committee, the Youth Committee, and the Spring Program Committee.


1.         Logic Model
                                    Increase Capacity by improving Internal Capacity (Survey question A.1.9):
A.   Project Goal
                                    Coalition membership reflects the demographics of middle and high school students in St.
                                    Johns County.
                                    •     Youth members representing the demographics of the county participate fully in youth led
                                          initiatives.
B.   Strategies/Objectives to       •     Coalition initiatives reflect the needs of demographics of youth will be developed within
     achieve goal                         coalition committees
                                    •     Participate in CADCA’s Annual Forum XVII: The Road to Results coalition development
                                          and Youth Summit
                                    Diverse cultural and social groups of youth will develop and implement prevention initiatives
C.   Expected Changes
                                    that engage youth and parents.
                                    Youth representatives from all public high schools in the county will be active, voting
D.   Short-term Outcomes
                                    members of the coalition.
                                    Development of a 1-3 year plan of work that includes assessment-based youth-developed
E.   Long-term Outcomes
                                    initiatives leading to sustained youth involvement.


2.   Implementation Strategies

 Project                      Activity                                    Responsible Person                       End Date
             1.   Assess youth led initiative availability   Coalition Coordinator and Assessment &
                                                                                                                  10/15/2006
                                                             Evaluation Comm.
             2.  Place job advertisement for youth           Coalition Coordinator
                                                                                                                  10/01/2006
                 program assistant
             3. Hire and train youth program assistant       Coalition Coordinator                                10/08/2006
             4. Meet weekly with Coalition youth             Youth Program Assistant                               5/15/2007
             5. Assess county youth-led prevention           Youth Program Assistant and Coalition
                                                                                                                  10/15/2006
                 programs                                    Coordinator
             6. Select youth program based on                Youth Program Assistant and Coalition
                                                                                                                  10/22/2006
                 assessment                                  Coordinator
             7. Implement selected youth program             Youth Program Assistant and Youth Committee          10/31/2006
             8. Plan spring school parent programs           Spring Program Comm., Youth Committee                 4/30/2007
             9. CADCA’s Annual Forum XVII &                  Coalition Coordinator, Youth Program
                                                                                                                  2/17/2007
                 Youth Summit                                Assistant, 2 coalition youth
             10. Brief General Membership and Board          Coalition Coordinator, Youth Program
                                                                                                                  3/31/2007
                 of Directors on the CADCA Forum             Assistant, 2 Coalition youth
             11. Develop youth plan of work                  Youth Program Asst., Youth Comm.                     5/31/2007
             12. Implement youth plan of work                Youth Program Assistant, Youth Committee             5/31/2007
3.    Budget Worksheet

Project       Line Item                               Description/Purpose                   Amount
          Salaries        Youth Program Assistant
                                                                                                5,200
                          $10/hour x 15 hrs/wk x 8 months
          Fringe          FICA/Unemployment/Worker’s Compensation                                550
          Travel          CADCA Annual Conference
                          Registration: 2 Youth x 295 = 590; 2 Adults x 450 = 900
                          Airfare: 4 participants x 250/ticket = 1,000
                          Meals: 4 participants x 5 days x 36 = 720
                          Transportation: Mileage to/from airport                               5,415
                          122 miles x .445/mile x 2 people = 109
                          Airport parking, 6 days x $5/day x 2 vehicles =60
                          Airport Shuttle: 23/one way x 2 = 46
                          Hotel: 2 rooms x 199/room x 5 nights = 1990
                          Local Mileage
                                                                                                 178
                          $.445 mile x 50 mi./month x 8 months
          Other
                          Employment advertisement-St. Augustine Record                           300
                                                                                    Total     $11,643

				
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