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Minigrant_Prevention_Resource_Center_Polk

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					    1.   Project Description (Narrative)

Describe the project for which funding is being requested. Provide summary information on the coalition’s mission,
the activities of the project, and the key partners in these activities. In column 4 enter the amount of the project as
calculated on the Price and Cost Analysis worksheet.

Project Description: The project description provides summary information on the following as appropriate:

    1.   The goals for this project,

The goal of this project is to build the capacity of the Drug-Free Polk Coalition membership. This will mobilize the
Polk County community to become aware of alcohol prevention problems, recruit members to assist in addressing
these needs and insure that the coalition represents all sectors of the community both geographically and
demographically.

    2.   It should answer the questions: who (the persons and agencies that will be involved in implementing the
         project), what (what is the nature of the project e.g., youth summit, media campaign, membership
         recruitment, etc.), how (describe the human, financial, and technical resources that will be used to
         implement the project), why (discuss why this is a priority or important to the coalition and/or community)

Who: The Steering Committee will work with adult and youth members of the coalition, media consultants, local
publishers, and graphic designers to produce a county-wide campaign, which will increase community awareness of
underage drinking issues and recruit membership for the Drug-Free Polk Coalition.

What: The purpose of this media campaign is to raise community awareness and recruit membership which will be
mobilized in addressing the needs of the community in relation to underage alcohol consumption.

How: The Coalition for a Drug-Free Polk will implement a media campaign through partnership with media
consultants, local publishers, and graphic designers. A local advertising agency will assist our members in a “think
tank” process which will lead the coalition in crafting its message. A local advertising association will lend its
members’ expertise in attaining (through in-kind donations or discounted purchase) a media plan. Local publishers
will assist in securing best possible rates in print media and air time. Additionally, printed companion materials and
a special DVD featuring a prom message will be distributed to junior and senior high school students.

Why: The weakness that is documented in the 2005 Coalition Strategic Prevention Framework Survey is that of
capacity building. The current coalition lacks sufficient input and involvement from youth, parents, media, religious
groups, civic groups, health care professionals and local governments living in Auburndale, Bartow, Davenport,
Dundee, Eagle Lake, Fort Meade, Frostproof, Haines City, Highland Park, Hillcrest Heights, Lake Alfred, Lake
Hamilton, Lake Wales, Mulberry, Polk City, Winter Haven, and surrounding areas. Engagement from the people of
these areas will bring additional support for the prevention efforts. This means added volunteers, sponsors, leaders,
and members.

    3.   Project target population (either a description of a target community of this project in terms of geographic
         specifications, demographics composition, substance abuse
         prevalence an risk and protective factor profile, the
         prevention staff that will receive training or technical
         assistance services, or a description of the make-up and
         needs of the coalition),

Polk County, Florida, is located 25 miles east of Tampa and 35 miles
southwest of Orlando in central Florida. It contains 17
municipalities, numerous unincorporated communities, and sparsely
populated rural areas. The Polk coalition has been involved in the
greater Lakeland area for over 20 years. This group consists of key
community leaders, policymakers, as well as parents and other
private citizens. Currently there are 25 board members, 30 advisory


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board members, and nearly 200 volunteers who work with the Coalition. While the volunteers are from every sector
and segment of the county, the Lakeland area has by far the strongest representation. This project will seek to target
the following sectors and geographic areas: youth, parents, media, religious groups, civic groups, health care
professionals and local governments living in Auburndale, Bartow, Davenport, Dundee, Eagle Lake, Fort Meade,
Frostproof, Haines City, Highland Park, Hillcrest Heights, Lake Alfred, Lake Hamilton, Lake Wales, Mulberry,
Polk City, Winter Haven, and surrounding areas.

     4.   The number of participants,

The Coalition currently has approximately fifty elected members and has identified nearly fifty community leaders
who have shown interest in serving as members of the steering committee, regional committee, and youth
ambassadors. The involvement of this identified target group is pivotal to the success of the Coalition.
Representation from all walks of life, demographic populations, ethnic backgrounds, and areas of expertise are the
very foundation on which coalitions are built.

     5.   The activities of the project,

Activity
The Coalition will work with Madden Advertising to craft the proper message.
The Coalition will work with the experts from the Polk Ad Federation to design a media plan.
The Coalition partners will negotiate ad rates with the local newspapers, radio stations, and cable companies. The local
publisher will assist in securing donated space and air time.
Graphic designers and printers will produce companion materials. Local high school video production and graphic
design teams will produce ads. A DVD will be produced for students and their parents regarding underage alcohol
consumption.
Media plan including all elements produced will be implemented.
Follow-up calls and visits will take place in tandem with media campaign.


     6. The key partners involved in these activities.

     •    The Ledger (major daily publication in Polk)
     •    The Big Four (Hall Communications) radio stations
     •    Winter Haven News Chief
     •    Haines City Herald
     •    Lake Wales Highlander
     •    High school video production teams
     •    Chambers of Commerce newsletters
     •    Madden Advertising
     •    Polk Ad Federation
     •    Brighthouse

2. Logic Model

A. The goal of this project: (As it relates to the         The goal of this project is capacity building.
weakness identified in your Community Anti-Drug
Coalition Survey)
B. To realize our goal, we will achieve the following      Conduct a media campaign to mobilize multiple community
objectives or use the following strategies.                sectors to become aware of alcohol, tobacco, and other drug
                                                           prevention problems, assist the coalition in addressing these
                                                           needs, and insure that representatives of these community
                                                           sectors reflect the cultural, ethnic, and demographic makeup
                                                           of the community.
C. We expect this project will lead to the following       An increased membership that reflects the demographic and
changes:                                                   geographic makeup of our county will be the change
                                                           indicator.
D. We will know these changes have occurred if:            The coalition will add fifteen regional coalition members



                                                                                                                           2
(short-term outcomes)                                      from the eastern segment of Polk County (to include
                                                           Auburndale, Davenport, Dundee, Eagle Lake, Haines City,
                                                           Highland Park, Hillcrest Heights, Lake Alfred, Lake
                                                           Hamilton, Lake Wales, Mulberry, Polk City, and Winter
                                                           Haven. Additionally, these members will represent one of
                                                           the following groups: youth, parents, media, religious
                                                           groups, civic groups, health care professionals and local
                                                           government fields.
E. We will know we are reaching our goal if: (long-        The coalition will add fifty regional coalition members from
term impact)                                               the southern and eastern segments of Polk County (to
                                                           include Auburndale, Davenport, Dundee, Eagle Lake,
                                                           Haines City, Highland Park, Hillcrest Heights, Frostproof,
                                                           Fort Meade, Lake Alfred, Lake Hamilton, Lake Wales,
                                                           Mulberry, Polk City, and Winter Haven. Additionally, these
                                                           members will represent one of the following groups: youth,
                                                           parents, media, religious groups, civic groups, health care
                                                           professionals and local government fields.

3. Implementation Strategy
In this section, the applicant is expected to expand on Section B of the Logic Model and list activities that must be
performed to complete the project and specify the ending dates for performing each activity.

Project #1   Activity                                           Responsible Person          End Date
             1. The Coalition will work with Madden             Jennifer Jones, Coalition   October 31, 2006
             Advertising to craft the proper message.           Coordinator, Patti
                                                                Sarano Marketing
                                                                Director, and Volunteer
                                                                Marketing Chairman
                                                                (TBA)
             2. The Coalition will work with the experts        Jennifer Jones, Coalition   November 30, 2006
             from the Polk Ad Federation to design a media      Coordinator, Patti
             plan.                                              Sarano Marketing
                                                                Director, and Volunteer
                                                                Marketing Chairman
                                                                (TBA))
             3. The Coalition partners will negotiate ad        Jennifer Jones, Coalition   December 22, 2006
             rates with the local newspapers, radio stations,   Coordinator, Patti
             and cable companies. The local publisher will      Sarano Marketing
             assist in securing donated space and air time.     Director, and Volunteer
                                                                Marketing Chairman
                                                                (TBA)
             4. Graphic designers and printers will produce     Jennifer Jones, Coalition   January 30, 2007
             companion materials. Local high school video       Coordinator, Patti
             production and graphic design teams will           Sarano Marketing
             produce ads. A DVD will be produced for            Director, and Volunteer
             students and their parents regarding underage      Marketing Chairman
             alcohol consumption.                               (TBA)
             5. Media plan will be implemented.                 Jennifer Jones, Coalition   February-March, 2007
                                                                Coordinator, Patti
                                                                Sarano Marketing
                                                                Director, and Volunteer
                                                                Marketing Chairman
                                                                (TBA)
             6. Follow-up calls and visits will take place in   Jennifer Jones, Coalition   March 1 - April 27, 2007
             tandem with media campaign.                        Coordinator, Patti
                                                                Sarano Marketing
                                                                Director, and Volunteer
                                                                Marketing Chairman
                                                                (TBA)
             7. Submit project report to FSU                    Before mentioned            May 31, 2007
                                                                personnel and Angela



                                                                                                                          3
                                                          Ellison, Executive
                                                          Director

4. Budget Worksheet
This is the format to be followed; do not create additional line items. The applicant may add/delete lines for
description/purpose as necessary.

Project #1   Line Item                             Description/Purpose                              Amount
             Salaries (List all individuals)       Marketing Director 20 hours/week                 $6,000.00
             Fringe (List all fringe benefits      Marketing Director Social Security, FICA, etc.   $240.00
             separately)
             Travel (Itemize travel, costs, e.g.   Local Travel                                     $267.89
             room, meals, mileage, airline, car    Mileage for coordinating with media
             rental, etc. as applicable)           consultants and high school technology teams

                                                   20 miles per week x 7 months x 4.30 weeks=
                                                   602 miles
                                                   602 miles x 44.5 per mile=$267.89
             Other Direct Costs (List each item)   Print Media Campaign-The Ledger (major           $1,442.11
                                                   daily newspaper)


                                                   Weekly Publications                              $1,250.00

                                                   Airtime on various networks via Bright House
                                                   (airtime @ $1,800 + production time @ $200)
                                                                                                    $2,000.00
                                                   10,000 Companion brochures

                                                   1,000 Posters

                                                   2 billboards for 2 months                        $600.00

                                                   2,000 CDs for junior/senior high school          $400.00
                                                   students and parents
                                                                                                    $800.00
                                                   Production Stipend for schools
                                                   $50 per school x 30 schools
                                                                                                    $1,500.00
Total                                                                                               $14,500




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