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POSITION DESCRIPTION
POSITION TITLE: Marketing Account Advisor
POSITION NO: 116321
CLASSIFICATION: Administration Officer Grade 8
DIVISION: Organisational Culture and Communication
DEPARTMENT: Marketing and Corporate Communications
DATE PREPARED: October 2011
1. INSTITUTE VISION, PURPOSE AND VALUES
Chisholm has a proud history of delivering technical training in the south east of Melbourne.
With 1,500 experienced staff we currently engage 40,000 students per annum. Our networks
of six campuses are all located in the southeast region of Melbourne, a culturally diverse
region that is home to over 600,000 people. It is one of the fastest growing areas in Australia,
and is of significant social and economic importance to Melbourne and Victoria. Chisholm is
strategically positioned to serve this population growth corridor.
The Board of Chisholm Institute has approved the strategic vision, purpose and values as part
of the blueprint for Chisholm 2020. These serve as a guide to prospective employees of the
Institute’s expectations of staff:
Our strategic vision … … and purpose
Chisholm is the catalyst for dynamic career … accelerating economic and social
pathways in our region … prosperity through skills and qualifications
OUR VALUES
Making a Integrity and Service and Diversity Excellence Sustainable
difference respect relevance practice
through
learning
This means: This means: This means: This This This means:
means: means:
Creating Working in Individualising Drawing on Setting, Balancing
opportunities ways that build learning and difference achieving financial,
that trust with services as a and social and
transform learners, resource in maintaining environmental
individuals colleagues and learning best returns
and partners practice
organisations
Securing Displaying Imparting the Celebrating Building Maintaining a
resources to open most up-to- the richness reputation future
enhance the communication date of our many that focused
success of and information cultures surpasses mindset
our region transparency and skills competitors
of decision-
making
Our focus Our approach Our undertaking now for the
future
Pos. No. : Marketing Account Advisor (October 2011)
2. GENERAL INFORMATION ABOUT CHISHOLM
Chisholm’s core business is the delivery of quality education and training with a focus on
putting students first in meeting their personal aspirations. Chisholm courses and training are
delivered through a network of campuses in the south-east region, strategically linked to serve
population growth corridors of significant social and economic importance to Melbourne and
Victoria.
One of the largest TAFE training providers in Victoria, Chisholm delivers certificate, diploma,
advanced diploma and graduate diploma courses with a range of flexible options. These
courses are specifically designed to ensure students are ready for employment, a new career
or as a basis for entry to further study including university degree courses.
The Institute offers vocational programs and courses in Australia to students from overseas
and also runs courses in other countries, in partnership with other institutes or industry
sectors. This delivery often includes the development of training systems relevant to a range of
different cultural environments.
Chisholm also offers vocational, technical and recreational short courses as well as industry
workplace training tailored to employer requirements.
A clear Institute direction has been articulated through Chisholm 2020 and Chisholm Strategy
2010 – 2014.
3. DIVISION AND DEPARTMENT CONTEXT
The Organisational Culture & Communication Division comprises the following departments:
Marketing & Corporate Communications
Learner & Community Engagement
Human Resource Development
The Director, Organisational Culture and Communication Division, is responsible to the CEO
for the effective provision of a range of organisational culture and communication services and
associated support systems throughout the Institute and the student body. These services
broadly cover human resource development, student advice, information and liaison services,
relationships with secondary colleges, the engagement with the broader community and
marketing and corporate communications activities. It also has a major role to play in the
provision of information to support teaching centres and staff in their roles and to external
bodies. The Director, Organisational Culture & Communication also assumes the role of
Board Secretary.
The Marketing and Corporate Communications Department provides leadership and
management on a range of corporate and marketing services including strategic advice in the
development of Institute marketing plans to support the achievement of identified business
growth. Additionally the Department provides corporate and strategic marketing and
communication services and direction for all marketing activity across Chisholm.
4. POSITION SUMMARY AND SCOPE
Securing Jobs for your Future establishes the Victorian Government’s policy intention of a new
contestable environment for Victoria’s vocational education and training system. Students will
have greater capacity to select where they wish to train and TAFEs such as Chisholm will
need to reposition themselves to operate in a fully demand driven sector. This will see an
increased focus on Chisholm being able to market itself effectively.
Within this changing context this position is responsible for ensuring that the Institute
maximises its brand and corporate marketing effort in line with the Institute’s strategic
directions and supports the achievement of business growth. The Department operates as a
service provider to the Institute with centres and divisions as the main client groups.
Pos. No. : Marketing Account Advisor (October 2011)
The Marketing Account Advisor will provide end to end Marketing advice and direction to the
managers and teams of designated Centres and Divisions. The advisor will need to work
closely with the business area to understand their products and target market and interpret
market intelligence to respond and ensure product uptake.
The Marketing account advisor will need to support the Senior Advisor - Marketing in ensuring
consistent positioning for the organisation and marketing planning and campaign management
is integrated.
The Marketing Account Advisor may be required to work on any campus within the Institute
and must be willing to travel between campuses and work at a range of locations.
5. MAJOR CHALLENGES
The major challenges for the position are to:
Build effective collaborative relationships with centre/division teams to deliver innovative
solutions and effective outcomes for the organisation.
Use knowledge of designated organisational areas to identify and implement strategies
to address marketing challenge and respond to market need.
Use marketing metrics to proactively identify issues, trends and opportunities for
improvement within organisational areas.
Translate organisational wide marketing plans to designated centre/division and ensure
they are embedded in the practices of each area.
Provide excellent, timely and consistent marketing support services and advice to the
management and staff at all levels and across all campuses of the Institute.
Develop and implement Chisholm’s marketing plans in-line with the Marketing and Brand
strategy and other planning documents.
Provide leadership and expertise to the team and within Chisholm.
Manage the budget and associated marketing activities including advertising and
collateral expenses
Work closely with the Senior Advisors of the Marketing, Web Services and Corporate
Communications Team to ensure and deliver seamless, integrated, creative and
innovative marketing solutions.
6. SPECIFIC ACCOUNTABILITIES
Act as the central point of contact for Departments seeking marketing advice and
collaboration.
Actively develop and maintain strong relationships both internally and externally.
Work collaboratively with other team members to ensure the delivery of seamless and
professional marketing services.
Manage the integrity of the Chisholm brand ensuring it is protected and used
appropriately both internally and externally.
Partner with Division/Centre management in developing and implementing marketing
plans to support specific divisional/centre strategies.
Provide coaching and support to line management to enable them to build their own
capability as leaders and managers.
Provide regular reports, value-adding analysis and advice to managers on relevant
marketing metrics.
Pos. No. : Marketing Account Advisor (October 2011)
7. KEY SELECTION CRITERIA (Mandatory unless otherwise stated)
A relevant tertiary qualification (marketing, advertising, brand or communication) and/or
relevant work experience.
Proven experience in end to end campaign execution and managment, including
managing external creative agencies, briefing and utilising expertise within the marketing
and corporate communications team.
Excellent negotiation skills with the ability to influence decisions that result in positive
outcomes for both internal and external projects and stakeholders.
Excellent communication and stakeholder skills, both written and verbal and ability to
liaise and communication with a broad range of people.
Excellent project management skills with the ability to multi task, co-ordinate resources
and assign priorities ensuring all projects are delivered on time and within budget.
Demonstrated ability to work in an environment with competing demands and needs and
proven ability to think creatively, positively and solutions orientated.
Knowledge of current education and training issues in industry, community and
government with particular focus on the Victorian TAFE system.
8. CHISHOLM EMPLOYMENT AFFIRMATIONS
MERIT, CONDUCT AND DIVERSITY
Chisholm Institute adheres to the merit principle in all its personnel positioning. Diversity
valuing is fundamental to its staffing operations, and it affirms its Code of Conduct and
compliance with all applicable ethical standards and anti-discriminatory lawful prescription.
Family-friendly work practices supportive of responsible work-life balance are respected and
applied wherever practicable.
OCCUPATIONAL HEALTH AND SAFETY
Chisholm Institute provides as far as is practicable a working environment that is safe and
without risks to the health of its employees or members of the public. It also strives to improve
the health and welfare of its employees through active health promotion activities, whilst
requiring of them that they take all reasonable care for their own health and safety and that of
others who may be affected by their actions or inaction.
9. FURTHER INFORMATION
For further information please contact Zac Vlahandonis, Senior Advisor, Marketing on
(03)9238 8497.
Pos. No. : Marketing Account Advisor (October 2011)
