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Pugh Chart MEG

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Pugh Chart MEG Powered By Docstoc
					                                                                                 Emotional
                                          Remodel (.28)   Additions (0.21)
                                                                             Attachment (0.17)
I-1 (Floor)
Concept 1 - Central Hallway                    0                 0                  -1
Concept 2 - Odd Shaped Rooms                   0                 0                  0
Concept 3 - Spaceship Hallway                  -1                1                  0
Concept 4
Concept 5
I-2 (Room)
Concept 1 - No Bathroom                        1                 -1                 0
Concept 2 - No Common Room                     0                 0                  -1
Concept 3 - L-shape with Lofts                 0                 0                  0
Concept 4 - Fun Room                           -1                1                  1
Concept 5
I-3 (Solar Power)
Concept 1 - Panels on Roof                      0                -1                  0
Concept 2 - Panels on Siding                    0                0                   0
Concept 3 - Area on Campus                      1                1                   0
Concept 4
Concept 5
I-4 (Energy Retrieval)
Concept 1
Concept 2
Concept 3
Concept 4
Concept 5
I-5 (Mechanical Power)
Concept 1 - Wind Tunnel on Roof                 1                1                   0
Concept 2 - Field of Turbines                   0                0                   0
Concept 3 - Hydroelectric                       0                0                   0
Concept 4
Concept 5
I-6 (Materials)
Concept 1 - Recylced Everything                1                 1                   0
Concept 2 - CFL Replacement                    1                 1                   0
Concept 3 - Fiber Optic Lighting               -1                1                   0
Concept 4 - New Windows                        0                 0                   0
Concept 5 - New Toilets/Sinks                  0                 0                   0
I-7 (Community Competition)
Concept 1 - Time With Lights On                 0                1                  -1
Concept 2 - Cut-off/Reduced Allowance           1                1                  1
Concept 3 - Free Stuff                          0                0                  0
Concept 4 - Gift Cards                          0                0                  0
Concept 5 - Raffles                             0                0                  0
I-8 (Appliances)
Concept 1 - New Energy Star                    -1                1                   0
Concept 2 - Re-use Minifridge/microwave        0                 0                   0
Concept 3 - Efficient TVs installed   -1   1   0
Concept 4
Concept 5
                                     Sound Issues
Community (0.14) Aesthetics (0.12)                  ∑ row   Rank
                                        (0.08)
       0                 -1               1         -0.21    3
       0                 0                0           0      1
       -1                1                0         -0.09    2
                                                      0
                                                      0

       0                 1                0         0.19     1
       -1                -1               -1        -0.51    4
       0                 0                0           0      2
       -1                -1               -1        -0.24    3
                                                      0

       0                 1                0         -0.09    3
       0                 0                0           0      2
       0                 1                0         0.61     1
                                                      0
                                                      0

                                                      0
                                                      0
                                                      0
                                                      0
                                                      0

       0                 0                -1        0.41     1
       0                 0                1         0.08     2
       0                 0                0           0      3
                                                      0
                                                      0

       1                 0                0         0.63     1
       0                 1                0         0.61     2
       0                 1                0         0.05     3
       0                 0                0           0      5
       0                 1                0         0.12     4

       0                 0                0         0.04     2
       1                 0                0          0.8     1
       0                 0                0           0      3
       0                 0                0           0      3
       0                 0                0           0      3

       0                 1                1         0.13     1
       0                 0                0           0      3
0   1   0   0.05       2
              0
                   0
Table 3. Weighted Hierarchal Customer Needs List Obtained from Focus Group and Individ

1. Remodel (0.28, 1.00)
    1.1 Desk Space (0.098, 0.35)
    1.2 Desk Chair (0.058, 0.20)
    1.3 Closet (0.034, 0.12)
    1.4 Windows (0.03, 0.11)
    1.5 Showers (0.03, 0.11)
    1.6 Storage (0.03, 0.11)
C1. Price
2. Additions (0.21, 1.00)
    2.1 WiFi Accessible (0.13, 0.60)
    2.2 TV Placement (0.08, 0.40)
F1. Flexibility/Customization
3. Emotional Attachment (0.17, 1.00)
   3.1 Common vs. Private (0.11, 0.65)
   3.2 “Feels Like Home” (0.06, 0.35)
4. Community (0.14, 1.00)
   4.1 Social Interaction (0.14, 1.00)
   F2. Functionality of Common Room
5. Aesthetics (0.12, 1.00)
   5.1 Inside (0.06, 0.50
   5.2 Layouts (0.04, 0.35)
   5.3 Outside (0.02, 0.15)
            C2. Immobility of Elevators and Stairs
C3. Max Occupancy of Four per Room
C4. Occupancy per Floor Kept Even
6. Sound Issues (0.08, 1.00)
ned from Focus Group and Individual Interviews

				
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posted:2/15/2012
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