Trend Blend 2007+
Market deregulation Market deregulation Global voting Global voting Embedded intelligence Embedded intelligence Loneliness Loneliness Road pricing Road pricing High speed link High speed link Road Road booking booking Depression Depression Web 2.0 Web 2.0 Pessimism Pessimism Outsourcing Outsourcing Emotionally aware machines Emotionally aware machines Distributed manufacturing Distributed manufacturing Fantasy Fantasy Health Health Too much choice Speed retail Too much choice Speed retail Happiness Happiness Private equity Private equity Always-on Always-on Reality Reality Globalisation Globalisation Corporate power Corporate power Escapism Escapism Long-tails Long-tails Psychological neoteny Psychological neoteny Nationalism Nationalism Nanotech Nanotech e-voting e-voting Tribalism Tribalism Liberalism (opens in 2008) Liberalism (opens in 2008) Conservatism Biotech Conservatism Biotech Individualism Individualism Debt Debt Fertility Fertility Anxiety Anxiety Democracy 2.0 Democracy 2.0 Virtual currencies Virtual currencies Single global currency Single global currency
Micro-payment Micro-payment Contactless payment Contactless payment Compliance Compliance Ethics Ethics Artificial Artificial intelligence intelligence
Documentaries Documentaries Generational change Generational change
Digital cash Digital cash
Stored value cards Stored value cards
Urbanisation Urbanisation Time starved Luxury Time starved Luxury travel (need for speed) Work/Life balance travel (need for speed) Work/Life balance Speeding up up Speeding c c Guilty Guilty pleasures Luxury goods pleasures Luxury goods Premiumisation Premiumisation
Fear Fear
Cloning Cloning Humans 2.0 Humans 2.0 Robotics Robotics Corporate Corporate social social responsibility responsibility Nostalgia Nostalgia Free agents Free agents Aggregated Ageing Aggregated Ageing customisation customisation Farmaceuticals Farmaceuticals
Simplicity Simplicity
Pay-as-you-go Pay-as-you-go Pre-pay Pre-pay Social networks Social networks Exhibitionism Exhibitionism
Indulgence Indulgence
Wisdom of Wisdom of crowds crowds Sensory Sensory experiences experiences Fragmentation Fragmentation Time compression Time compression
Power shift eastwards Power shift eastwards Too much information Too much information Labour Labour migration migration
Forgetting Forgetting
Private Private currencies currencies
Voyeurism Voyeurism Boredom Boredom User-filtered User-filtered User-created User-created
Place shifting Place shifting Identity Identity solutions solutions Low cost travel Low cost travel Remote monitoring Remote monitoring VoIP VoIP
NGO power Geospatial web NGO power Geospatial web Natural Natural Carbon trading Carbon trading Resource scarcity Resource scarcity Water Water scarcity scarcity
Fair trade Fair trade
Telemedicine Telemedicine
Personalisation Personalisation On-demand Online medical records On-demand Online medical records Mass Mass customisation customisation Death of Death of cheques cheques Bio-simulations Bio-simulations Smart Smart vending vending RFID RFID Device convergence Device convergence
Skills shortages Skills shortages Blurring of sectors Blurring of sectors
Extended financial families Extended financial families Open innovation Open innovation Services Services Pop-up retail Pop-up retail Localisation Localisation Discipline Discipline convergence convergence Blended families Blended families
Location Location tagging tagging
Religion Religion
Search for meaning Search for meaning (Mon – Fri only) (Mon – Fri only) Trust + transparency Trust + transparency Voter antipathy Voter antipathy
Car sharing Car sharing Climate change Climate change Emission Emission Car politics Activism taxes Car politics Activism taxes Sustainability Sustainability Fuel cells Third spaces Fuel cells Third spaces Slow food food Slowing down down Slow Slowing Food miles Food miles Self-reliance Self-reliance Hydrogen power Hydrogen power Seasonal Seasonal Regional Regional
Flat tax systems Flat tax systems Self-serve Self-serve Authenticity Authenticity Story telling Story telling
Customised treatments Customised treatments Constant partial attention Constant partial attention
River of consciousness River of consciousness
Alternative technologies Alternative technologies
Convenience Convenience
Local transport Local transport
This map is published under a Creative Commons Attribution - ShareAlike 2.5 License.
SOCIETY & CULTURE SOCIETY & CULTURE GOVERNMENT & POLITICS OVERNMENT & POLITICS G WORK & BUSINESS WORK & BUSINESS MEDIA & COMMUNICATIONS EDIA & COMMUNICATIONS M SCIENCE & TECHNOLOGY SCIENCE & TECHNOLOGY FOOD & DRINK FOOD & DRINK MEDICINE & WELL--BEING EDICINE & WELL BEING M FINANCIAL SERVICES FINANCIAL SERVICES RETAIL & LEISURE RETAIL & LEISURE TRANSPORT & AUTOMOTIVE RANSPORT & AUTOMOTIVE T
LEGEND LEGEND