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WOODLAND TRUST JOB DESCRIPTION Job Title: Head of Digital Date Prepared: 03/01/12 Responsible To: Director of Communications & Department: Communications & Engagement Engagement Summary of Job: Deliver the Woodland Trusts income generation, communications and engagement objectives through best practice use of digital technologies, in line with our brand strategy Manage and lead the Digital Team (4 direct/ 3 indirect reports) Develop and deliver the Woodland Trusts digital strategy to build digital capacity through leadership of organisational change education and training of employees creating and maintaining excellent processes building up key digital competencies Education/Experience Required: Previous experience in leading a successful digital team Proven track record of shaping digital initiatives to drive organisational growth Evidence of identifying and optimising new opportunities within a digital remit Been business lead for at least one major digital infrastructure development Experience of specifying and procuring online business applications and of commissioning and working with specialist digital agencies Significant experience in running a public facing website of significant size with an emphasis on communication, advocacy and fundraising focusing on using search, display, affiliates and email to deliver outstanding customer acquisition and product marketing results creating engaging online experiences that create supporter relationships using rich media to deliver outstanding communications online Degree qualified (CIM/IDM) and/or relevant experience with a proven track record of delivering results Qualities/Skills Required: Strong understanding of web and e-marketing analytics; usability; visual identity and editorial style Knowledge and awareness of the technologies required for the successful delivery of digital products and supporting technical infrastructure, including; software development platforms content management systems, online engagement measures Excellent team management and coaching skills Analytical and process focussed Strong management of delivery process involving internal account managers Capable of leading organisation wide change Excellent at prioritising competing opportunities, focusing effort where there is the greatest opportunity for return Capable of bridging the gap between Marketing/Communications and IT professionals Strongly collaborative working style with ability to influence, negotiate and challenge Key Duties: Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organisation with those possiblities Identify opportunities to harness technology to deliver our fundraising, communications and engagement objectives Partner with internal account managers to build the business case and create robust contracts for delivery Deliver these commitments through management of the digital team and digital marketing agencies Create the specification for infrastructure developments and functionality enhancements and contract with IT for their development Through the digital team, manage the internal network of content authors to ensure that our website and social media presences meet high editorial, usability and effectiveness standards Create a leading edge analytical, test and learn culture so that the effectiveness of our website, e-marketing and email programmes are continuously increased Build understanding of digital opportunities throughout the Trust Work with peers to create processes that enhance the Trust’s digital capabilities Ensure compliance with all applicable legal and voluntary standards Manage digital budgets and budgets allocated by internal clients The list of tasks shown above is not exclusive nor does their order indicate the priority attached to them. The job holder may, therefore, be required to perform other duties which may reasonably be assigned to them by their manager or supervisor. We all have a duty to ensure that our acts or omissions at work do not impact on the health and safety of others and ourselves and that we abide by any safety measures as directed and in accordance with the Woodland Trust Health & Safety Policy
"Head of Digital Job Description"