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The Civic Commons

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									MANAGER OF MARKETING, COMMUNICATIONS & OUTREACH- THE CIVIC
COMMONS

The Civic Commons is a regional, civic start-up that is building a civic engagement utility to
serve civic leaders, community institutions and the growing desire of citizens to be engaged and
empowered on key civic decisions. The Civic Commons is online combining social media,
visualizations, and gaming components, and in the community supporting media and civic
engagement (e.g. newspapers, radio, public meetings, grassroots organizing).The mission of The
Civic Commons is to build conversations and connections that have the power to become
informed, productive, and collective civic action.

The Civic Commons was formed in early 2010 and formally launched in July as a partnership
between the Fund for Our Economic Future, the John S. and James L. Knight Foundation, and
Kent State University Foundation. While initially focused on Northeast Ohio, it is expected that
The Civic Commons can become a national model for connecting individuals to civic issues
through engaged community conversations and other interactive engagement activities.
The Civic Commons is currently beta-testing its technology environment and is working on pilot
projects with civic institutions and citizens. A more formal and extensive launch of the program
is expected in mid-to-late 2011.

THE POSITION
The Manager of Marketing, Communications & Outreach is a new position at The Civic
Commons with a focus on implementing strategic marketing, communications and outreach
tactics – and generally being awesome. The Manager is responsible for attracting and retaining
users such as to grow the crowd at The Civic Commons; generating visibility and managing
brand and messaging in the region; encouraging citizens and organizations to engage through
The Civic Commons; and supporting engagement services by helping partners connect with key
stakeholders and citizens to effectively meet the partner’s engagement needs. On a day-to-day
basis, this person will work with and manage the work of the Operations and Communications
Coordinator to fulfill all marketing, communications, and outreach responsibilities.
Specific responsibilities for this position include (but are not limited to):

Marketing & Communications
• Lead development and implementation of market strategy (e.g., the marketing plan) including
the mix of viral marketing, PR, advertising, channel usage, pricing, and promotions
• Create a “viral marketing” plan that uses social media, community, and media partners to grow
awareness and users
• Manage and implement the marketing launch plan
• Lead the creation of collateral and centralized communications materials for use by the Civic
Commons team when engaging with any stakeholders and community members
• Ensure a strong, well-written and well-read blog
• Lead market research where needed
Outreach
• Cultivate and manage relationships with community and media organizations to increase public
awareness, add active users and attract engagement services clients.
• Manage public speaking opportunities for, primarily, the President and Curator of Conversation
– this includes sourcing opportunities, making sure appropriate presentations are developed, and
that appropriate collateral materials are being disseminated.
• Manage Civic Commons’ initiated community activities such as public forums, small-group
meetings, etc. – this includes working with the Operations and Communications Coordinator to
secure all necessary logistics for meetings and making sure these activities provide a unique and
exciting engagement experience for participants.
• Manage internal/external communications processes for key Civic Commons’ stakeholders,
including funders, Board members, media/community partners, registered users,
Facebook/Twitter followers, engagement services clients, etc. This work includes specifying
stakeholder groups, overseeing accuracy of contact lists, developing written copy for
communications, and establishing appropriate timelines for delivery of communications to
various stakeholders.

Organizational
• Lead the preparation of written materials for RFPs for engagement services clients or grant
applications
• Assist staff with managing projects
• Support a culture of creative risk taking, rapid innovation, personal responsibility, public
responsiveness and fun

CANDIDATE CHARACTERISTICS
The Manager of Marketing, Communications and Outreach is an enthusiastic, optimistic, self-
motivated, responsive multi-tasker. To succeed in this position, the candidate must demonstrate
excellent written and oral communications skills, strong personal initiative and attention to
detail, independent work habits and motivation.

The ideal candidate possesses a balanced mix of creativity and an orientation to get things done.
The ability to use new technologies and collaboration-based software tools is essential to this
position and working at The Civic Commons. Because The Civic Commons is based, in part, on
the desire to explore how social media and emerging technology can mobilize the public to
engage with information and each other, the candidate needs to be comfortable with a wide range
of online technology (especially innovative forms of social networking). We practice what we
preach!

MINIMUM QUALIFICATIONS
• Bachelor’s degree, preferably in a field related to Marketing or Communications.
• Minimum five years of related experience.
• Familiarity with Google and Microsoft-related productivity tools (e.g. Calendar, Spreadsheets,
Documents, Powerpoint) and Mac computers. Ability to use Prezi and other innovative
marketing/communications tools is a huge plus.
• Hard work ethic, outgoing personality, comfortable in a flexible, fast-paced work environment
ACCOUNTABLILITY
The Manager of Marketing, Communications and Outreach will report to the President of the
Civic Commons, but will work closely with the Curator of Conversation and Director of
Engagement to fulfill The Civic Commons’ objectives.

COMPENSATION
We’re a philanthropically funded start-up, so we have to invest thoughtfully. The salary will be
competitive, and for the right candidate, we’ll probably all agree it’s a fraction of what you’re
worth, but the best we can do.

TIMETABLE
This position is a contract hire to begin May 1, 2011.

APPLICATION PROCESS
Interested candidates should send a resume and cover letter to our President, Mike Shafarenko at:
mikeshafarenko@theciviccommons.com

								
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