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Sixth Annual Rhode Island Elevator Pitch Contest Thanks to our

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Sixth Annual Rhode Island Elevator Pitch Contest Thanks to our Powered By Docstoc
					         Sixth Annual Rhode Island Elevator Pitch Contest

                                                  December 7, 2011 — 5:00 – 7:00 P.M.
                                                  RI Center for Innovation & Entrepreneurship
                                                  One Davol Square, Providence, Rhode Island



   The Rhode Island Elevator Pitch Contest is sponsored by the 2012 Rhode Island Business
   Plan Competition, which promotes entrepreneurship and development of start-up and early
   stage companies in Rhode Island.

         This year's winners are expected to receive more than $200,000 in prizes.

                             Learn more at www.ri-bizplan.com


Thanks to our sponsors who make the RI Business Plan Competition possible
                                            Pillars
               City of Providence                   Greater Providence Chamber of Commerce
        Johnson and Wales University                Providence Journal Charitable Foundation
   Rhode Island Economic Development Corp.                  University of Rhode Island

                                            Leaders
         Edwards Wildman Palmer LLP                                Embolden
         Hinckley, Allen & Snyder LLP                     Kahn, Litwin, Renza Co., Ltd.

                                        Pace Setters
               Bryant University                            Cumulus Media (AM 790)

                                        Trail Blazers
           Braemar Energy Ventures                      Business Development Company
               Collette Vacations                  RI Center for Innovation & Entrepreneurship
            Slater Technology Fund                                   Verizon
                                            Ximedica

                                         Pioneers
                Amica Insurance                          Cherrystone Angel Group
         Citizens Bank of Rhode Island                      Fidelity Investments
              GTECH Corporation                         Morgan Stanley Smith Barney
                   Nortek Inc.                             NuLabel Technologies
                                     Providence College


                                        Innovators
               CVS/Caremark                                  Freedom National Bank
      Hayes & Sherry Real Estate Services                       InsureMyTrip.com
                                            ShapeUp
            Fifth Annual Rhode Island Elevator Pitch Contest: December 7, 2011

                           About the Elevator Pitch Contest
This contest gives participants the opportunity to practice a brief presentation to judges, much as they would
if they met a funder by chance and wanted to explain their business proposal. The idea is, if you met a
funder in an elevator, you may have 90 seconds to explain your business to spark that person’s interest.
Just as one wouldn’t have props or a PowerPoint presentation in an elevator, presenters at the Rhode Island
Elevator Pitch Contest are asked to speak without audio or visual aides.

This is how we’ll proceed:
            • Each presenter will speak for 90-seconds.
            • A panel of expert judges from the Rhode Island business community will then give feedback
               about the clarity and persuasiveness of the presentation.
            • At the end of the evening cash prizes totaling $1,000 will be awarded to the best presenters.

To collect prizes, winners must be present. Prizes will be awarded as follows:
            $300 (one prize)         $200 (two prizes)        $50 (six prizes)

                                                 Judges
The following business leaders have volunteered to serve as judges in the Elevator Pitch Contest.

Jim Grace          President, InsureMyTrip.com, Warwick, RI
                   A veteran licensed insurance professional with over two decades of computer
                   programming and development experience, Jim was intrigued with the notion of creating
                   a unique consumer service that integrated his extensive knowledge and understanding of
                   both fields. In 1995, he pioneered selling travel insurance on the Internet, which led to his
                   “brainchild,” InsureMyTrip.com, the first on-line travel insurance aggregator, in 2000.
                   Jim's has since expanded the company into Canada, developed the first comparative
                   group travel insurance engine, and grown the company into the largest and most popular
                   travel insurance site in the world. In 2011, he launched a customer Ratings & Reviews
                   feature, establishing InsureMyTrip as the only customer-integrated travel insurance
                   buying platform on the web today.

Charlie Kroll      President & CEO, Andera, Providence, RI
                   Charlie Kroll is the founder and CEO of Andera, a venture-backed technology company
                   focused on improving the retail banking experience for consumers and financial
                   institutions with offices in Providence, San Francisco, and New York City. He is active in
                   industry affairs, serving on the boards of the e-Financial Enablers Council (a roundtable
                   of Internet banking and payments executives), Venture for America, and as board chair
                   of the Brown University Entrepreneurship Program. Charlie was a finalist for the 2009
                   Ernst & Young Entrepreneur of the Year, and was named 2006 New England Young
                   Entrepreneur of the Year by the US Small Business Administration. He received an A.B.
                   from Brown University and a general course degree from the London School of
                   Economics & Political Science.

Brendan McNally Director, RI Center for Innovation and Entrepreneurship, Providence, RI
                As director of RI-CIE, which promotes science and technology innovation and
                entrepreneurship in Rhode Island, Brendan is responsible for all aspects of building the
                organization and developing a suite of services to support RI-based entrepreneurs.
                Brendan was named “2010 Innovation Mentor” by the Providence Business News and
                RI-CIE was awarded “Program of the Year” by the Northeastern Economic Developers
                Association (NEDA). Brendan received his BA from Bowdoin College and an MBA from
                the Simon School of Business Administration at the University of Rochester
                                                                                      continued on next page
                                                       i
                                               Judges
Kelly Ramirez     Executive Director, Social Venture Partners Rhode Island, Providence, RI
                  Kelly previously directed the Social Enterprise Initiative at the William Davidson Institute
                  and was an adjunct lecturer in social entrepreneurship at the University of Michigan’s
                  Ross School of Business. She has extensive fundraising, consulting, and project
                  management experience with organizations including Aid to Artisans, the Ford
                  Foundation, the European Commission, USAID, the State Department, and Roche. Kelly
                  also worked as a political analyst for the U.S. State Department’s Foreign Service, an
                  election monitor for the OSCE, and served as a Peace Corps volunteer in Slovakia. Kelly
                  received MA degrees in public policy and urban planning and a BA in political science
                  from the University of Michigan, where she did post-graduate work at the Ross School of
                  Business. She was named a 2011 Woman to Watch by the Providence Business News.

Jack Templin      Co-founder, CEO of Lockify; Co-founder, Partner, Betaspring, Providence, RI
                  As a co-founder of Providence Geeks and RI Nexus, Jack plays a leading role in Rhode
                  Island’s burgeoning info-tech and digital media sector. He sits on the boards of the RI
                  Economic Development Corporation and the Providence Economic Development
                  Partnership. Prior to moving to Rhode Island from New York City, Jack was a lead
                  strategist at iXL (now Microsoft), and co-founded Arc, a venture-backed consultancy
                  widely recognized as a leader in the field of customer experience design. Jack graduated
                  Middlebury College with a B.A. in economics, and has a master’s degree from New York
                  University’s Interactive Telecommunications Program (ITP). He has served as an adjunct
                  faculty member at ITP and Columbia.

Barbara Schoenfeld, Director, Brooks Houghton & Company, Inc., New York, NY
                Barbara is experienced in finance and private equity as an institutional investor and a
                corporate lawyer. She is a director of Brooks Houghton & Company, Inc., a New York
                investment and merchant bank. She founded Saffron LLC, an executive search firm.
                Barbara was COO of Brown Brothers Harriman’s Alternative Investments, oversaw
                pension fund investments, and practiced law at Edwards & Angell and Ropes & Gray.
                She is on the steering committees of Cherrystone Angel Group and Women’s
                Association of Venture and Equity; on the boards of the Greater Providence Chamber of
                Commerce and Trinity Repertory Company. She holds undergraduate and masters
                degrees from the University of Pennsylvania, a law degree from Boston University, is a
                member of the Rhode Island Bar, and holds a Series 7 securities license.




About the Rhode Island Business Plan Competition

The 2012 Rhode Island Business Plan Competition, which was launched in October 2011, will
culminate in May 2012 when winners and finalists are expected to share more than $200,000 in
prizes, comprised of cash and professional services.

The Rhode Island Business Plan Competition, one of the richest business plan competitions in New
England, is supported by a consortium of business and civic organizations, public and private
companies, universities and colleges, foundations, and public agencies.

Since its founding in 2000, the Rhode Island Business Plan Competition has awarded more than
$1 million in prizes to competitors developing companies spanning many industries.

Complete competition information, including rules, application procedures, guidelines, and business
plan resources, is available at www.ri-bizplan.com.


                                                     ii
                 Rhode Island Elevator Pitch Contest: December 7, 2011


                                                     Table of Contents

Pitch No. Name of Venture                                                                                                              Page No.

   (1)    Day2Night Convertible Heels ........................................................................................... 1
   (2)    Zap-Stop........................................................................................................................... 1
   (3)    InterpretingPros................................................................................................................ 1
   (4)    BodyRox Fitness .............................................................................................................. 2
   (5)    Sittercycle ......................................................................................................................... 2
   (6)    My Happy Shirts ............................................................................................................... 2
   (7)    Cross Peptides Inc. .......................................................................................................... 2
   (8)    mobiLIFE GlucoReader.................................................................................................... 3
   (9)    FLOW by Eartop .............................................................................................................. 3
   (10)   Financial Coaching ........................................................................................................... 4
   (11)   The Shopping List Bag ..................................................................................................... 4
   (12)   Citybase Security ............................................................................................................. 5
   (13)   iCG$ ................................................................................................................................. 5
   (14)   Kenai Sports ..................................................................................................................... 5
   (15)   Guestro ............................................................................................................................. 6
   (16)   Liquid LaVie...................................................................................................................... 6
   (17)   JCD Wind ......................................................................................................................... 6
   (18)   Small Bag Funnel ............................................................................................................. 7
   (19)   Well-Track ........................................................................................................................ 7
   (20)   Child Protection and Detector Device .............................................................................. 7
   (21)   True Monti ........................................................................................................................ 8
   (22)   Vitogo ............................................................................................................................... 8
   (23)   Easy Island ....................................................................................................................... 8
   (24)   Exersaur ........................................................................................................................... 9
   (25)   Pocket Block-It ................................................................................................................. 9
   (26)   Providence Tours ........................................................................................................... 10
   (27)   HyperWater .................................................................................................................... 10
   (28)   Bookshelf ........................................................................................................................ 10
   (29)   U, Inc. ............................................................................................................................. 11
   (30)   Collectible Accessory ..................................................................................................... 11
   (31)   SmallTalk Mobile App .................................................................................................... 11
   (32)   Elder Services Network.................................................................................................. 12
   (33)   Campus Farming ............................................................................................................ 12

                                                                    iii
                 Rhode Island Elevator Pitch Contest: December 7, 2011


                                                    Table of Contents

Pitch No. Name of Venture                                                                                                             Page No.

   (34)   VitalNotes: Health, Inspired ........................................................................................... 13
   (35)   Fiddle Fit......................................................................................................................... 13
   (36)   Espalier Hybrid Vegetative Green Roof Solution ........................................................... 13
   (37)   Mothering Works Rhode Island...................................................................................... 14
   (38)   Simple|Touch ................................................................................................................. 15
   (39)   GLS Mobile Board .......................................................................................................... 15
   (40)   Avant Tea ....................................................................................................................... 15
   (41)   miRadio .......................................................................................................................... 16
   (42)   Face Study ..................................................................................................................... 16
   (43)   New England Sustainable Solutions .............................................................................. 17
   (44)   Kippkitts Medical Cooling System .................................................................................. 17
   (45)   Cricket Front Office ........................................................................................................ 17
   (46)   Innovostics ..................................................................................................................... 18
   (47)   Furnésh Inc .................................................................................................................... 18
   (48)   PetCare.com .................................................................................................................. 19
   (49)   Let’s Just Make That! ..................................................................................................... 19
   (50)   TEMPO ........................................................................................................................... 19
   (51)   Centre Market................................................................................................................. 20
   (52)   InfiniteDJ ........................................................................................................................ 20
   (53)   Consumer Advantage .................................................................................................... 21
   (54)   Wirelet ............................................................................................................................ 21
   (55)   Somvio LLC .................................................................................................................... 21
   (56)   Nomad wrap ................................................................................................................... 22




                                                                    iv
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                        Abstracts


(1)   Day2Night Convertible Heels
Day2Night has created high heel shoes that convert from high heels down to lower heels. The consumer
simply presses a button and the heel comes all the way off. There are five different heel heights (ranging
from 3.5 down to 1.5 inches) that one can choose to place on. Thus Day2Night embraces the concept
“change your heels, not your shoes.”

Women want to look good in high heeled shoes but wearing them for a long time causes their feet to hurt.
So they either suffer in pain or have to carry extra shoes in their bag. Many women want the same style of
shoe in various heel heights for different occasions. The nail at the bottom of stilettos wears out very easily
and bringing them to the cobblers is inconvenient and expensive. Our convertible shoes address all these
problems by easily allowing women to put on the heel height they want. On top of this, our product is
durable. With our interchangeable feature, wear and tear can easily be fixed. Our shoes will not only be
comfortable, convenient, and lasting, but also stylish and up to par with current fashion trends.

Day2Night is unlike any other shoe brand. Every girl that hears about its shoes absolutely loves the concept
and can’t wait until it’s out on the market. It has surrounded itself with some amazing mentors comprised of
CEOs and former CEOs of major shoe organizations, successful serial entrepreneurs, patent and corporate
attorneys and other rock stars from the consumer goods, and fashion industries. Day2Night has presold 100
pairs of shoes and is currently raising funds to reach production goals. It was the winner of the Startup
Weekend Boston Competition and was a finalist in the MassChallenge Competition for two years in a row.

Presenter:
Candice Cabe
1 Marina Bay, 14th floor
Boston, MA 02110
Candicecabe@gmail.com; 774-271-0585


(2)   Zap-Stop
A nanotechnology based product that reduces catheter-associated hospital acquired infections, and does
not contribute to antibiotic resistance.

Presenter:
Sam McNeal
Brown University
36 Taber Ave.
Providence, RI 02906
sam_mcneal@brown.edu; 401-444-6482

(3)   InterpretingPros
InterpretingPros offers Video and phone Interpretation for Health care providers.
Now health care providers will have on demand access to professional Interpreters in over 5 languages
either through streaming video or over the phone. Saving them the hassle of hiring, training, scheduling, and
maintaining a full staff of interpreters. InterpretingPros allows healthcare providers to maintain the amount of
languages they provide service in, while reducing costs by eliminating interpreter down time.( Meaning the
time when the interpreters are not interpreting and still getting paid). And having interpreters available 24/7
every day of the year. While only paying for actual usage time.

Presenter:
Pedro Montesino
18 Deacon Ave.
Warwick, RI 02886
Pedro@InterpretingPros.com; 401-871-2445

                                                       [1]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                        Abstracts


(4)   BodyRox Fitness
BodyRox Fitness is a dance fitness company that provides upper middle class urbanites with a high-intensity
workout with a fun and sexy feel. Unlike pre-existing dance fitness programs such as Zumba, BodyRox
holds its classes in spaces with the unique atmosphere of a night-club and employs a team of professional
dance instructors who have undergone a competitive audition and training process. BodyRox’s unique
environment shatters the stereotype of the gym as a place of pain, suffering and self-sacrifice. Our
customized spaces, energetic instructors, and dynamic choreography set to popular music make our clients
feel confident while dancing. Our professional, pre-screened dance instructors guarantee that our clients
receive a great workout every time they step through our doors.

Presenter:
Brielle Friedman
Brown University
69 Brown St. Box 6700
Providence, RI 02912
briellefriedman@gmail.com; 425-949-2195


(5)   Sittercycle
As a former nanny and educator, the biggest complaint I often heard was how expensive child care can be
and how often caretakers would “park” children in front of the TV. My solution, Sittercycle, a site that allows
parents to form online cooperatives where they can barter short term child care, or share long term
caretakers at almost half the cost. The site will also provide the best of the best content and lesson plans
appropriate for any care group as well as a place where caregivers, educators, and parents can actively
dialogue. The site is very low cost to enter, and everyone will be background checked to ensure safety to
become part of the largest sustainable care giving network in the world!

Presenter:
Helen Adeosun
35 Hilton Street
Arlington, MA 02474
helenadeosun@gmail.com; 202-378-4546


(6)   My Happy Shirts
"My Happy Shirts" is a new line of t-shirts that convey a message of happiness and optimism through both
their unique and fun designs as well as the social responsibility they represent through their giving program
and advocacy for orphan care. The t-shirts and other My Happy products are for sale via their e-commerce
websites, wholesale to retail stores, organization fundraiser programs for schools, church groups, athletic
teams etc and co-branding opportunities. For every shirt bought, a new shirt is given to an orphan in need.
To stay involved with new designs and their giving program follow them on Facebook.com/happyshirts.

Presenter:
Eric Anderson
460 Harris Ave #303
Providence, RI 02909
eric@myhappyshirts.com; 401- 862-3361


(7)   Cross Peptides Inc.
Cross Peptides is a small biotech company with strong ties to both the Brown and URI academic
communities. We are currently applying for a STAC and an SBIR grant. When fully operational we expect to
employ a staff of 8 or more. We specialize in making custom designed peptides. A peptide is a small protein

                                                       [2]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                        Abstracts


made by linking together amino acids. Our products are used by academics and medical researchers for
vaccine and drug development. This is very important, since we need to develop the next generation of
antibiotics. Custom designed peptides are a source material for them, so there needs to be a reliable, steady
stream of high quality peptides to support this research. At present there is no local supplier, so these
materials must be purchased from out-of-state vendors. This translates to a loss of jobs for Rhode Island
workers and a loss of tax revenue for the state. The worldwide peptide market is worth billions. However, our
initial focus will be the RI market, which is estimated to be well over a million dollars annually. Later, we will
expand into New England and beyond. At Cross Peptides our motto is “Peptides today, progress tomorrow.”

Presenter:
R. Nickie LaCroix
134 Middle Street
North Kingstown, RI 02852
crosspeptides@gmail.com; 401-230-7512


(8)   mobiLIFE GlucoReader
In the United States there are over 80 million people diagnosed with either Diabetes or pre-diabetes. At the
current rate, by the year 2050, one in every three Americans will have the disease. The key to mitigating the
harmful effects of the disease and providing efficient treatment is accurate monitoring of glucose levels.
Over $5 billion is spent annually on Diabetes diagnostics; however the current methods are painful and
inaccurate. mobiLIFE is working on a novel method for the continuous monitoring of glucose utilizing recent
innovations in microneedle and Bluetooth technology. The company envisions a weekly minimally invasive
microneedle patch that Diabetics will wear that obtains glucose values every 5 minutes. The data is then
transmitted over Bluetooth to a smartphone or mobile device where the user can sync with meals, exercise,
and the delivery of insulin. This data is then sent to mobiLIFE servers where they can then be sent to a
primary care physician or caretaker. This data will provide important trending information which can then be
translated into actionable events in the form of more efficient care and treatment of the disease. In August
2011, mobiLIFE released its Alpha for its mobile application on the Android Marketplace to 40 Alpha users.
The company has attracted interest from Fortune 500 companies, such as AT&T and Nokia, because of its
unique systems approach to mobile health solutions. mobiLIFE has established strong strategic partnerships
with mobile and product development companies to develop the GlucoReader system. The company has
also maintained strong relationships with advocacy and research organizations like the Joslin Diabetes
Center and Juvenile Diabetes Research Foundation to provide expertise and experience with the disease.
mobiLIFE is looking to raise $500k to complete the development of prototypes for animal studies and
complete a beta for its mobile application.

Presenter:
Brian Chan
8 St. Mary’s St. Suite 629
Boston, MA 02215
brian@mobilifeinc.com; 401-787-093


(9)   FLOW by Eartop
EarTop LLC is the premier wireless consumer electronics company developing intelligent and efficient
wireless devices. The company’s mission is to become the international market leader in the production and
sales of wireless solutions for business professionals and average consumers. Through the use of state of
the art products, advanced software programs, and expertise in the audio-tech industry, Eartop’s wireless
solutions will capitalize on the 84% of consumers that wish to listen to their media playback devices through
wireless headsets. The research and development is conducted by the Eartop team, but manufacturers in
China and Taiwan will be utilized for the production of the devices. The company will produce and market
the accessory to the biggest names in the headphone business such as Bose, Shure, Sony, and Beats By
Dre. Sales of wired headphones have risen year after year as the audio industry expands, and the use of all

                                                       [3]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                       Abstracts


Bluetooth enabled devices rose with it, expecting to reach about 33 million units (34.6 billion dollar industry)
by 2012, a projected increase of 1.1% from the past 5 years. EarTop’s initial platform of products, FLOW,
though, is not only compatible with headphones. The company will look to expand the product for
consumers to connect their cars to their phones, connect to speakers around the house, and countless other
opportunities. Eartop aims to capture .0006% of the $34 billion audio technology market in its initial year of
sales, with projected revenue of $184,000 and mean gross margins at 67%. Through its progressive
marketing campaign and expansion of the product onto multiple platforms, Eartop anticipates a rapid growth
in revenue through the following years, leading up to the release of additional Eartop wireless products
which will ultimately change the perception and standard of audio devices by moving towards a world
without wires.

Presenter:
Ketan Rahangdale
81 Map Hill Drive
Wellesley, MA 02457
krahangdale@eartop.com; 850-545-8459


(10) Financial Coaching
Capital Good Fund is a Providence microfinance nonprofit organization that provides an array of affordable
and high-quality financial services to the working poor—including microloans and financial coaching. Before
getting a loan from Capital Good Fund, clients must complete three sessions of financial coaching (which
cover budgeting, banking, saving, credit, and debt). During the coaching, clients adhere to a budget, open
and use a bank account, accrue savings, and dispute errors on their credit report. Only by demonstrating an
ability to apply the knowledge they gain through the coaching to their personal finances can they qualify for a
loan. We score clients based on the milestones they achieve, rather than the “mistakes” they have made in
the past, and use that score to qualify people for a loan. This is an essential innovation because the people
who seek our services have no or poor credit, and there is no other cost-effective way to determine whether
a low-income applicant is ready for a loan. By charging $150 for the financial coaching—paid back in 12
monthly installments of $12.50 and reported to the credit bureaus as a loan with 0% interest—and using
highly-trained student Fellows to provide coaching, we generate revenue to maintain our operations and
increase social impact. Essential to the model are our university student fellows who will be selected through
a competitive process and will commit to 15 hours each week of coaching for twelve months. This will have
a tandem benefit of training a corps of young financial leaders sensitized to the needs of America’s poor.

Presenter:
Libby Kimzey
127 Dorrance St, Suite 513
Providence, RI 02902
libby@capitalgoodfund.org; 401-481-3624


(11) The Shopping List Bag
The Shopping List Bag is an innovative, patent-pending solution to reusable bag forgetfulness! It is
estimated that up to 90% of shoppers forget their reusable bags when going to the store, thereby making
them effectively useless in reducing natural resource consumption. The Shopping List Bag drastically cuts
forgetfulness, keeps shoppers organized, and actually saves shoppers money (thanks to shopping with a list
and reusable bag discounts offered by retailers). The Shopping List Bag combines your shopping list, pen,
coupon clip and a loyalty card key-ring into a full-sized reusable bag that, when folded into a handheld size,
lives on the refrigerator and shopping cart with its built-in magnets! The Shopping List Bag is not only a great
consumer purchase, but also a fantastic opportunity for brands to interact with consumers in their homes in
a new, engaging way. We create fully-custom Shopping List Bags for retailers, products and brands. These
are great items for sale or promotional use. The coupon clip can be pre-loaded with targeted discounts and
the loyalty card ring is a great advancement in building store loyalty. As one of the hottest new products at

                                                      [4]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                     Abstracts


Natural Products Expo in September, 2011, The Shopping List Bag has been hailed as a “Sustainability
Star” by New Hope Natural Media, and a “Pick of Packaging” by Simple Steps (National Resource Defense
Council). We are poised for tremendous growth in the burgeoning “Green” movement that is making an
indelible mark on American culture. The Shopping List Bag is a product which will be ubiquitous in retail
environments, and will be fully protected by US Patent laws, thereby ensuring one of our major competitive
advantages. Our mission is to reduce environmental destruction through well-designed products that solve
problems.

Presenter:
Daniel Russo
PO Box 216
Cedar Grove, NJ 07009
dan@LEgreenbags.com; 973-979-1987


(12) Citybase Security
Citybase Security provides synthesized information sharing platforms for emergency managers of
municipalities. With our Mobile Command and Control System, the MCCS 2000, emergency responders can
coordinate their efforts across agencies, while having instant access to the information pertinent to their
function.

Presenter:
Joschka Tryba
Brown University
25 East George
Providence, RI 02906
JoschkaTryba@gmail.com; 603-209-5611


(13) iCG$
iCG$ is a L3C that provides financial literacy education to HS students, incoming freshmen, and parents;
also provides a scholarship to graduating college students, to help repay student loans. The goal of iCG$ is
to burn the student debt candle at both ends.

Presenter:
Charles Sterlin
Johnson & Wales University
iCG$
79 Washington St., Apt.209
Providence, RI 02903
CGS839@students.jwu.edu; 401-339-8939


(14) Kenai Sports
Kenai Sports is actively saving the world everyday- by taking some of the 26 full-to-the-brim Fenway Parks’
worth of plastic waste sent to landfill each year - and creating high-performing sportswear for people who get
"green" most: niche sports' athletes everywhere. By using 100% recycled content direct from landfills, and
organic fibers derived through carbon-saving processes, we're able to create a huge impact that makes a
real difference on our planet - while keeping wearers cool and comfortable. Litter, landfills, and runoff are
choking our planet - permanently destroying ecosystems and their sensitive inhabitants. And with 60% of the
US's pesticides (which create poisonous runoff) being used for garment production alone, things aren't
looking too good for the future. While recycling programs exist, 80% still goes to landfill to sit forever.
Organic cottons, seeing increased availability, are now sourced primarily from Asia - creating transport

                                                     [5]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                      Abstracts


inefficiencies that null and void its potential benefits. Kenai Sports operates under a closed-loop model,
taking which has been used and discarded to create new, useful garments. To date, this means 1/2 million
cubic inches of landfill eliminated and 3 tons of CO2 emissions prevented.

Presenter:
Phil Tepfer
185 Main St- Suite 4030100
New Britain, CT 06051
ptepfer@liveproudgroup.com; 203-508-0118


(15) Guestro
‘Guestro’ is what you get when Garage Band and Food52 have a dirty stepchild. It enables users to learn
recipes and techniques from top rated culinary experts by engaging them in an easy to use cooking game
platform. By focusing on factors such as users cooking efficiency we look to trick users into becoming
culinary masters. Revenue will be generated via premium lesson purchases from our content store. By
obtaining celebrity chefs to create the content we help remove a majority of the uncertainty that community
recipes give a user. Users will know it’s the best because it will be taught directly from the best. Who doesn’t
want to learn how to make a Steak Au Poivre from Anthony Bourdain, or Veal Cutlet from Alain Ducasse?

Presenter:
Zachariah Reiner
222 3rd Street Suite 4000
Cambridge, MA 02142
Zach@intrepid-dev.com; 518-524-5633


(16) Liquid LaVie
Our mission is to provide a healthy, environmentally friendly, and organic alternative to sugar-filled
beverages. We yearn to keep life flowing by leaving a minimal carbon footprint, producing biodegradable
bottles, and using aromas and organic flavors that intrigue and satisfy our consumer’s senses. Inspiring our
consumers and communities with a standard of social responsibility, we make it a key ingredient of our
mission to help and support the causes and issues our consumers care about. Sip after sip, drink after drink,
we strive to rejuvenate your body with a beverage catered to your mood, personality, and desires.

Presenter:
Justin Hooman and Snow Shahidi
Bryant University
Box #2218 1150 Douglas Pike
Smithfield, RI 02917
drinkliquidlavie@gmail.com; 508-254-3607


(17) JCD Wind
Wind Power is a rapidly expanding market, with an average growth of 17% per year over the last five years.
As wind turbines evolve the demand for a larger, stronger and lighter wind turbine blade has grown
exponentially. The ability to produce megawatt-scale blades in excess of 100ft that have the necessary
strength and durability requires significant engineering and manufacturing expertise. Utilizing the proprietary
‘Hall Spars’ manufacturing method and the longest autoclave in the US we have the ability to produce such
a blade. The capacity to engineer prepreg, unidirectional, seamless carbon fiber turbine blades that are




                                                      [6]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                        Abstracts


designed with a higher strength-to-weight ratio means that we can maximize their length. This results in an
increase in power production, generating more revenue for our customers.

Presenter:
James McGinn
Brown University
69 Brown Street
Providence, RI 02912
James_mcginn@brown.edu; 401-481-7355


(18) Small Bag Funnel
I will present my recent idea, and the prototype for my invention which resolves and is the solution to the
difficult, and sometimes messy filling of a plastic sandwich bag or food storage bag with such food items
such as cereal, trail mix, nuts, etc., or craft items, such as beads. (Can picture the parent of a toddler trying
to get those Cheerios into the small plastic bag?) This is a necessity for every kitchen. This simple invention
will eliminate a mess, conserve time, and also allow for accurate, measured quantities.

Presenter:
Douglas Jackvony
7 Hanton City Trail
Smithfield, RI 02917
djackvony@gmail.com; 401-465-2145

(19) Well-Track
Health care costs are spiraling out of control. Businesses and organizations have been turning to wellness
programs as they seek ways to lower costs. Measuring the effectiveness of a wellness program is not easy.
My company has developed a measure of organizational wellness that establishes a “Baseline of Wellness”
or BOW. A BOW analysis is generated using Well-Track, a patent pending service that collects basic daily
wellness information from employees and their spouses. Well-Track is simple to use, easy to set up and
inexpensive to operate. The resulting BOW analysis is easy to understand and comprehensive in terms of
representing the relative status of the groups’ wellness. The BOW analysis measures wellness by
comparing collected information pertaining to a group’s diet, exercise, rest and habits compared with
established standards and factored into our proprietary algorithm.

Presenter:
Timothy Sullivan
Life-Panel Inc.
55 Pawtucket Avenue
Rumford, RI 02916
tsullivan@life-panel.com; 401-578-1312

(20) Child Protection and Detector Device
My idea is a detector installed underneath a school bus which would automatically alert the driver and the
monitor if a child or any object is in the immediate area. It would prevent the wheels of the bus from going
forward until it has been determined that the way is clear. It could be installed under the chassis of the bus
or even in the driver’s immediate area.

Presenter:
Mark Rodriguez
28 Parnell St.
Providence, RI 02909
justmygames@aol.com; 401-345-2660

                                                       [7]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                      Abstracts


(21) True Monti
True Monti provides opportunities for students to develop business skills while giving back to their
communities through designing and selling apparel. We institute groups in schools. Allow students to grow a
product and sell their products to raise money for local charities. We want to create a movement of student
entrepreneurs to give them the chance to be a positive force in their community.

Presenter:
Brandon Monti
Johnson & Wales
101 Cedar St.
Providence, RI 02901
info@truemonti.com; 203-228-8814


(22) Vitogo
For people trying to get fit, the gym can be a daunting place. Few know where to start or what to do once
they’ve reached a plateau and stopped seeing results. Vitogo seeks to disrupt the $120 billion fitness
industry by providing a comprehensive and complete solution for users who have decided that it’s time to
make a lifestyle change. Vitogo is a web and mobile company that helps users achieve their fitness goals
through strength training. Just like a personal trainer, Vitogo assesses your fitness level and goals to choose
a strength training program that’s right for you and is grounded in strength and conditioning science. Vitogo
coaches you through every step of your workout - walking you through each exercise, telling you how long of
a rest to take, and showing you how to do your exercises with photos, videos, and instructions. We also help
you track and measure improvement by providing graphs and analytics of all your fitness activity and
personal measurements. Vitogo helps keep you on the right track with the support of your friends and other
users. You can work your way up the Vitogo leaderboard and earn new trophies for your trophy case by
completing workouts and hitting significant milestones. Our team includes a long-time coach and competitive
rower and sailor, a lawyer and competitive cyclist, a strength and conditioning specialist, an award-winning
designer and web developer, and an experienced iOS developer. We are currently developing our alpha and
are a few weeks away from Version 1 of our product.

Presenter:
Arel English
452 Hanover St 103
Boston, MA 02113
arel@vitogo.me; 617-435-9819


(23) Easy Island
Easy Island, Inc. is a Rhode Island based company that is committed to the practice of living green and
protecting our environment, with the intent of being 'Easy on our Earth'. We believe it is vital to secure the
future of our planet by using renewable, sustainable, and biodegradable resources in all walks of life. One
way in which we achieve this is by offering all-natural, 100% biodegradable and compostable gourmet plates
made from the fallen leaf sheaths of the Areca Nut Palm tree. Made from a completely all-natural, organic,
chemical free, and hygienic process where naturally fallen sheaths are pressed into tableware with no
requirements for cutting down the trees, any need for agricultural turnover, or in no way upsetting the natural
ecosystem of the Areca Palm landscapes. No resins, dyes, strengthening agents, or synthetic materials are
used in the manufacturing process, which is also carbon-neutral. Durable, resistant to bending, capable of
withstanding cutlery, microwavable, and also able to hold liquids for up to 6 hours. These plates are also
customizable, coming in different shapes and sizes, and each has a unique pattern and aesthetic quality
based on the natural features of the individual leaf it was hand-crafted from. They are completely
biodegradable, and can even be used in gardens as mulch or compost, as well as being used as animal
fodder. Meant to be thrown away guilt free, but resilient enough and certainly beautiful enough to be re-

                                                      [8]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                      Abstracts


used, there is always a ‘next use’ for Easy Island plates. Come and join the new revolution in dining with
Easy Island, and enjoy a ‘gift given from nature, to your table, and back into the earth’.

Presenter:
Kristen Legge
URI
950 Main Street
East Greenwich, RI 02886
kristenlegge@gmail.com; 401-474-1706

(24) Exersaur
With a declining economy and decreased focus on physical education and nutrition, children of today’s age
are especially susceptible to the obesity malady. Childhood obesity rates have tripled in the past 30 years
with 2008 estimates predicting 1/3 of children as overweight or obese. The growing issue demands a
solution that is cost-effective, child friendly, and, most of all, one which makes exercise fun. With a growing
need for a solution that presents a “point-of-use” exercise product and the surge of the “exergame” space
which seeks to use video gaming as a way to stimulate youth to exercise, our product, Exersaur, is
positioned as a viable solution to this pandemic. Exersaur is a watch-like device which uses a built in
accelerometer and heart rate monitor to gauge children's physical activity. When a child is active and
exercising, the watch will light up and the dinosaur avatar on the watch screen, the ‘Exersaur’, will move
around. Users can then logon to the Exersaur online website, where they can view their total points collected
through exercise. These points are then levied in competition versus other Exersaur users in the Exersaur
online community. Points are also used to customize, upgrade, and grow the user’s Exersaur dinosaur from
egg, to baby, to adult. In short, real physical exercise is converted to the tangible reward of achieving
success in a virtual world.

Presenter:
Anshu Vaish
Brown University
69 Brown Street, Box 7664
Providence, RI 02912
Anshu_Vaish@brown.edu,

(25) Pocket Block-It
After surveying a sample of 50 consumers we found that one of the most common issues with sunscreen is
that consumers always seem to have it when they don’t need it and never have it when the do. Pocket
Block-It is the answer to this forgetful consumer’s prayers. Our two-ounce package of sunscreen will target
those customers who love taking part in outdoor activities (spectator sports, tennis, golf, amusement parks,
etc.), but may not always have the foresight to pack a bottle of sunscreen. Skin damage from the sun is a
rising concern for the everyday consumer. That being said, many people find the entire process of bringing
and applying sunscreen a hassle. The bottle is too bulky to fit in a pocket and in general, sunscreen is one of
the last things on a consumer’s mind when they are attending a baseball game or gearing up for 18 holes of
golf. Pocket Block-It is no larger than 3 inches and is made of the malleable material, Mylar (think ketchup
packet). This ensures that the protection that is so desperately needed from the sun fits conveniently into the
consumer’s pocket and our easy tear off top guarantees ease of use. Pocket Block-It is a cheap alternative
that keeps you protected without the hassle of being protected and lets you keep doing the outdoor activities
you love.

Presenter:
Mike English
Providence College
55 Eaton Street
Providence, RI 02908
menglis2@friars.providence.edu; 708-752-2652

                                                      [9]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                       Abstracts


(26) Providence Tours
The one resource that Providence has in abundance is its architecture. I enjoy walking (and driving) through
the various streets and neighborhoods of Providence (and outlying areas), simply to enjoy the buildings, and
architecture. I have long thought that it might make a great business to lead tours of the architecture of
Providence. The key to this being successful would be to have a charismatic, knowledgeable, long-time
resident of Providence--someone intimate with buildings in a way that makes for engaging tours. I have such
a person who is willing to be a tour guide.

Presenter:
Trev Hedge
Providence Tours
109 Summer Street
Providence, RI 02909
zen.paradiso@gmail.com; 401-545-6509


(27) HyperWater
I have invented the next Coca Cola.

Presenter:
Joseph Pascone
Joey Chiaseed Innovations
Providence, RI
yod.barton@yahoo.com

(28) Bookshelf
“Mass Digitization” has begun. Printed media is moving to digital formats. Our business, Bookshelf, is an
online platform that delivers digitized reading materials to the user. Bookshelf’s functionality relies on
aesthetics, personal organization, and the social experience of sharing reading materials. Our product brings
value to the user by providing a space for bringing together the three institutionalized sources of literature –
books, magazines, and newspapers. Our user will use Bookshelf to find reading materials, save reading
materials, and share reading materials. Bookshelf is positioned as a vehicle for target advertising and
publisher promotion. With comprehensive user profiles, Bookshelf will be a sought-after business partner for
advertisers. With a user-base of dedicated readers, Bookshelf will be a strategic channel for publishers to
promote new published materials where it is most relevant. By facilitating the transition from print to digital,
Bookshelf promises even deeper value for publishers. Print publication is grossly expensive, but digital
delivery requires minimal costs. In promoting a convenient transition for readers, Bookshelf will have
enormous impact on the reading experience as well as on the financial sustainability of the publishing
industry. Leaders in the field agree as Tom Curley, President of the Associated Press says in response to
Bookshelf, “Publishing is down to the bone – the current structure is punitive.” On the user end, tech giants
like Facebook and LinkedIn only allow capabilities to see what friends are reading as a tertiary addition, an
extra gadget. On Bookshelf, users can focus on a thorough reading experience apart from the clutter of
social networking. Other competitors like Google Reader, GoodReads, and Instapaper fail to focus on
completely encompassing books, magazines, and newspapers. iPad apps like Zite suffer from the time it
costs to format magazine and news articles for iPad, while Bookshelf’s web based platform provides quick
accessibility.

Presenter:
Tim Natividad
Brown University
98 Transit
Providence, RI 02912
Tim.natividad@gmail.com; 806-584-3433

                                                      [10]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                         Abstracts


(29) U, Inc.
The lack of information being provided to younger students to teach and educate the simple and basic
fundamentals of finance, I would like to get this into the schools and into the homes. My plan is to get the
younger generation informed on how to develop these great young minds and great ideas and implement
those ideas to start and grow a healthy business here in the U.S. We do need the young minds to flourish
and what a better way to get them involved is by offering some fun, initiative and innovative and
collaborative ways to get them involved. I really believe that younger students are not informed in high
school at an early enough age to be able to make these informed decisions so they can decide on what it is
they truly need and want to do, go to college and rack up $50-$100k in student loans or be an independent.
The students need to learn some basic principles and should be aware of simple things like how to save
money, balance a checkbook, choosing credit cards, investing, fico scores and how this impacts your life. I
want to get this information into the schools and homes. I believe this product would make money in the
form of CD’s, online tutorials, apps, and possibly engaging the schools to participate. I know at an early age
I wanted this information and it was not available to me. I had to search high and low & it and it should have
been easily obtainable. I have been an independent contractor for over 19 years and a business owner for
the past 7 years. I am hopeful and very positive that good changes are on the way, I look forward to being
part of it.

Presenter:
Deborah Grimaldi
Grimaldi Appraisal Services
83 Glenham Road
Cranston, RI 02921
Inmaui1@cox.net; 401 837-9633


(30) Collectible Accessory
When there is no need, you create a need. In a down-turned economy, “nobody has any money.” But in a
typical American family, parents want to give a little something to their child to call their own, to put in their
room, to take to school, to share or trade with friends. At the same time, working adults struggle to be a part
of their children’s daily lives—are their kids acting polite, are they lonely, are they ever scared?
Have parents given children enough moral support to know the difference between right and wrong, not only
when taking tests, but in how to treat one another? What product could possibly be both kid-collectible and
parent-approved while addressing a topic full-on that is ultra-current?

Presenter:
Kate Leach-Viveiros
15 Williams Road
Smithfield, RI 02917
kleachmarketing@yahoo.com; 401-374-1008


(31) SmallTalk Mobile App
SmallTalk is a mobile app for attendees to use at networking events, conferences, and trade shows where
the goal is to network and make valuable connections. Most of the time, we don’t make nearly as many
connections at such events as we originally plan on primarily because of the difficulties many of us have with
starting conversations. SmallTalk provides every attendee with information about others at the event,
including their mutual friends and their common interests. The app provides everyone with “ice-breakers”
that will help them start conversations and support the face-to-face networking experience. The app will also




                                                       [11]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                     Abstracts


tell you who in the room is most relevant for you to network with; time is precious and we want to make sure
we use it wisely and make as many successful connections as possible.

Presenter:
Igor Anisimov
SmallTalk
139 Summer Lane
North Haven, CT 06473
igor@getsmalltalk.com; 860-287-5968


(32) Elder Services Network
Problem I’m Trying to Solve: Meeting the need of elder individuals to remain in their own home. Proposed
Solution: I propose an Elder Services Network (the “ESN”). The ESN will provide elder individuals and/or
their caregivers instant access to a network of reliable and professional contractors and other service
providers (“Vendors”) with whom they can contract work to be done in or around their home and/or for them
personally, other than in a health care capacity. The information, services and support provided by the ESN
will enhance the well being and independence of elder individuals. How My Idea Will Make Money – The
ESN will generate money from advertising fees paid by its network vendors and vendors outside of the ESN
such as local pharmacies, medical supply stores advertising on the ESN Web site. The ESN would also
attempt to procure Federal grants slated for the needs of elder individuals. – Furthermore, the ESN could
increase its membership base by soliciting special needs individuals. These individuals may be from a
younger demographic but, more than likely, would still need assistance in their homes. The eventual
increase in the membership base would require more and, possibly, different vendors thereby increasing the
amount of advertising fees paid to the ESN. Why I’m Qualified to Implement the Solution – As an estate
planning/estate administration and corporate law paralegal, I possess the skill set needed to work as a link
between elder individuals and vendors. I have already contacted some of the State’s Senior Citizen Centers
and, by virtue of a survey, have garnered an interest in the ESN I foresee the same interest from vendors,
although I have yet to make contact with any prospective vendors.

Presenter:
Diane Pederzani
1471 Maple Valley Road
Greene, RI 02827
dpederzani@smsllaw.com; 401-559-0008


(33) Campus Farming
Throughout Rhode Island and across the country, large corporate campuses have been built upon vast
tracts of former farmlands. The majority of these campuses have an “improvement” footprint of buildings and
parking areas that take up a relatively small percentage of their acreage, leaving lawns and grasslands that
are maintained as nonproductive sprawling savannas. It has recently been determined that in the United
States, the average meal has traveled 1500 miles before arriving on its consumer’s plate. Increasingly costly
transportation factors make this an inherently unsustainable dynamic, demanding a more localize production
of food. We seek funding to perform the due diligence and provide the resources required to successfully
create and operate a farming enterprise that will contract with corporations – initially in Rhode Island, then
nationwide as the business matures – to transform appropriate portions of their campuses into productive
and profitable agricultural operations providing fresh, nutritious and affordable food to their communities.

Presenter:
Allen Look
P.O. Box 23192
Providence, RI 02903
allen@clickgroup.net; 401-743-2974

                                                     [12]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                        Abstracts


(34) VitalNotes: Health, Inspired
The electronic medical records (EMR) market is a $2.2 billion dollar industry in the U.S. and is poised to
grow to $6.1 billion by 2015. The top EMR companies occupy only a small fraction of the market and new
players are entering the market every day. The need to cut healthcare costs, enhance clinical/administrative
workflow of hospitals, and the huge demand for faster, error-free, health care delivery is fueling the medical
IT market. VitalNotes is an electronic medical record company dedicated to improving health care delivery
through the utilization of mobile technologies. Our aim is to provide intuitive, web-based EMR software for
the iOS/android platforms that will allow physicians and hospitals to spend more time focusing on their
patients’ needs, rather than on time-consuming administrative tasks. Instead of manually writing and
handling patient records, clinicians will be able to effortlessly capture patient data, order tests, and send e-
prescriptions conveniently from their ipad/tablet using bank-encrypted technology—all before exiting the
patient examination room. Likewise, patients will benefit

Presenter:
Michael Kelso
102 Blackstone Blvd #3
Providence, RI 02906
Michael_kelso@brown.edu; 919-824-3416


(35) Fiddle Fit
Fiddle Fit is a fitness company that assists individuals with limited physical mobility to begin and maintain a
holistic exercise program. Fiddle Fit is ideal for seniors, those recovering from surgery/illness, and middle-
aged individuals un-accustomed to exercise. It’s easy to do on your own, less costly than most gym
memberships and geared towards all abilities. Fiddle Fit works with fitness and senior centers throughout RI.
Participants range in ability and age (from mid-forties to mid-nineties) and also include Alzheimer’s patients.
Fiddle Fit’s fitness kits include training DVD’s and fitness equipment for step-by-step motivation and
instruction. Beginner, intermediate and advanced DVD’s are available for home use, group classes, or both.
Fiddle Fit fosters growth and improvement in all Six Dimensions of W ellness: physical, occupational,
emotional, spiritual, intellectual, and social. Physical activity helps individuals balance their emotional lives
and stress. This balance further increases physical activity and also productivity at work and home. The
social aspect of group classes is just as important – especially for seniors who have fewer opportunities to
form peer support networks. Physical mobility and strength decrease with age, making us vulnerable to
injury and illness. Our physical state increasingly impacts quality of life and societal contribution. This
physical deterioration often surprises us and we feel helpless. Fiddle Fit helps maintain and restore the
physical qualities that help us enjoy life. Fiddle Fit provides important societal contributions with a low-cost,
low-impact fitness program for a population that often feels exercise is out of their reach. Fiddle Fit also
helps reduce the social and economic impact of an aging baby boomer population. Many participants enjoy
better medical check-ups, go off medications, and find renewed independence. In addition to group classes
and instructional fitness kits, Fiddle Fit plans to host weekly shows on public access TV, and expand to more
senior, assisted living, and fitness centers.

Presenter:
Diane Crosby
Fiddle Fit
25 Randall Street
Greenville, RI 02828
Crosby.diane@gmail.com; 401-451-5965


(36) Espalier Hybrid Vegetative Green Roof Solution
Espalier has developed the only multifunction, hybrid vegetative/solar Green Roof about your pitch. (300
word limit) solution allowing buildings to be more energy efficient. The product combines two previously

                                                      [13]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                          Abstracts


mutually exclusive technologies and solves their two major problems: Weight and Heat Gain. The problem
with traditional "green roofs" is that the soil and retained water are too heavy for most roofs to support. The
problem with solar systems is they get hot, which significantly reduces their efficiency. Our hybrid product
resolves both issues . Espalier combines a lightweight, non penetrating modular vegetative framework
supporting gapped solar on top allowing sunlight through for plant growth in summer and snow melting in
winter. It is approximately 10 Ibs per square foot versus 70 lbs per sq ft for an intensive green roof. It is fully
life/safety accessible and serviceable. There is no product like this on the market today. This product is a
"true” hybrid system. Today, both of these technologies are mutually exclusive and force a customer to
decide on one or the other for their roof area. By integrating both of these sustainable technologies into one
solution, the roof area can be used more effectively and efficiently. Competitively, there are only trellis wall
systems without solar. They are not stand alone rooftop, self ballasted racking systems nor rainwater
retentive. They do not double as lightweight, trussed support systems for solar no serve as modular green
roof systems. Espalier is adaptable to any global climate and any location including flat or pitch, rubber
membrane or metal roof types. The system can also be ground based in urban or brown field areas with
limiter space for Third World application.

Presenter:
Jeffrey Aghjayan
Espalier Corporation
32 Whittaker Street
Providence, RI 02909
jaghjayan@espaliercorp.com; 978- 618-0939


(37) Mothering Works Rhode Island
RI’s Knowledge Economy requires a highly skilled and educated Workforce. Graphic artists, lawyers,
nurses, engineers, accountants – they all become moms. A resource for RI businesses sits waiting to be
tapped. Mothering Works is a website based company that matches a highly skilled labor force with
businesses desperate for talent. Many women take time out of their careers or modify them to care for their
families. Beyond their previous job experience, this mothering “sabbatical” has given them additional real-
world insight and skills. A large reserve of highly skilled women wants to get back to work but they need a
schedule that accommodates the family. Mothering Works would assist mothers who plan to re-enter the
workplace but may need to do so in a capacity that affords them flexibility to attend to their family’s needs.
But this is not a charity looking for business assistance. The whole point is that Mothering Works is smart
business. From a listing of the skills and available time of experts in a diverse range of fields, a company
can find the talent it needs. The company benefits by gaining a highly trained worker without the large
commitment of a full-time permanent position. Mothering Works can also serve as a technical support center
to help both sides achieve their employment goals, including providing resources, links and forums for:
starting a business, trainings, networking opportunities, job seeking tips, transforming volunteer work into a
career, managing work and family, family friendly work places, research in job trends. Finally, Mothering
Works would be a resource and skill exchange for women looking to start or expand their own businesses or
non-profits. Women gain, business gains, and the community wins because a portion of proceeds from
advertising will go to a local non-profit to help homeless women secure employment.

Presenter:
Wendy Nilsson
Nurslings, LLC
30 Pratt Street
Providence, RI
wnilsson@cox.net; 401-261-0245




                                                        [14]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                          Abstracts


(38) Simple|Touch
Opportunities are constantly drawing people around the world away from their homes and apart from their
closest companions. Simple|Touch introduces a new form of communication that revolutionizes the way
connections occurs. Cell-phone conversations, text messaging, e-mailing, and video chatting are the primary
existing media utilized for the maintenance of relationships across distances. However, these channels can
be overwhelming, cluttering, and insufficient. Using cutting-edge Bluetooth technology, Simple|Touch cuts
through all the existing noise to enable tangible, and direct communication anytime, anywhere. The gaping
need for a form of communication that is, “easily accessible, non-invasive, and constant,” paired with
striking, elegant design, allows Simple|Touch to strongly appeal to our initial target demographic—
Smartphone owners, of which 48.7% are between the ages of 25 and 44. The Smartphone market is
projected to reach $150.3 billion in 2014, and currently holds over 82.2 million people. Simple|Touch will
profit from the growing Smartphone market, as this correlates directly to the increasing demand for
Smartphone accessories. Simple|Touch does not require the creation of new technology, but rather
reinvents uses for existing technology. Interfacing with the existing iPhones and Androids of our targeted
consumers, Simple|Touch capitalizes on trending luxury wrist accessories, and will take the form of a
wristband, with a two-part display. With a light tap on the display, users can instantly send an intimate
notification to another Simple|Touch device. The display also doubles as a digital watch in its idle mode. Our
product requires no additional service fees to function, as it utilizes the user’s current cell phone and service
plan. Our mission is to enable people to communicate with their loved ones across the world with an easy
tap of a button. Once the world has been SimplyTouched, relationships between lovers, parents-children,
and friends will never be the same.

Presenter:
Jonah Fisher
Brown University
Simple|Touch
141 Waterman Street
Providence, RI 02906
Jonah_Fisher@brown.edu; 917-650-8449


(39) GLS Mobile Board
Solar-powered Mobile Display solution will project on location-specific billboards the images delivered from
the central controlling station that customers upload. Our business will turn empty wall spaces into public
arena for expressing ideas and gaining instant visibility. We see infinite potential to this idea, as the display’s
energy efficiency requires essentially zero cost operation once the billboards are installed.

Presenter:
Han Lee
Brown University
GLS Mobile Display Solutions
406 Brook St.
Providence, RI 02906
Han_Woong_Lee@brown.edu; 412-527-6010


(40) Avant Tea
Avant Tea is redefining the beverage category by introducing a line of unique, multi flavored ready-to-drink
teas. Tea is one of the most highly consumed beverages in the world, but also one of the most underserved




                                                       [15]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                       Abstracts


in the marketplace in terms of creativity and quality. Avant will address this market shortcoming with its hot
and cold line of prepared beverages that challenge traditional conceptions of tea.

Presenter:
Miguel Dominguez and Stephen Fitch
Avant Tea
45 Georgia Ave.
Providence, RI 02905
miguel@avanttea.com; 401-339-3049


(41) miRadio
At just 16 years old, Ewing is believed to be the World’s Youngest CEO and currently manages one of the
most innovative tech companies in America. miSolutions’ current markets are custom-designed, hand-
crafted colored and textured iDevice conversions through COLORme creations™ (colorlikenoother.com),
and a broad internet radio platform for mobile and desktop devices through miRadio (trymiradio.com). Since
the company’s inception, Ewing’s leadership and passion have become hallmarks of his tenure at the
company and he has infused miSolutions with his own brand of energetic leadership, vision and spirit.
miRadio’s web-based and mobile platform will be the first internet radio solution to combine fully custom,
user-defined radio stations (created from our own licensed catalogue of over 15 million of songs as well as a
user’s current iTunes library), with a built-in music discovery service, and shared, pre-created stations from
top DJs and other users. Think of miRadio as iTunes meets the radio meets Pandora meets iHeartRadio, all
packed into one sleek little app and seamlessly blended together, all for free. And that’s just the beginning,
because we’re the first music app that’s not an app. That’s right – miRadio will be the first mobile internet
radio platform, offering a curated internal app store with add-ons that seamlessly let you follow along with
song lyrics, find concert tickets, read music news, and so much more that developers haven’t yet
envisioned. Guess it’s just the best thing in music since – well – music. Check us out at
www.facebook.com/miRadioUS to learn more! Launch Date: miRadio is currently seeking capital and will
launch pending successful funding. We are tentatively planning an October 2012 launch of the base app,
and a December 2012 launch of the store.

Presenter:
Edwin Ewing
miSolutions Inc.
16 Country Way
Needham, MA 02492
eewing@createdfor.me; 617-803-6672


(42) Face Study
FaceStudy is a student focused, Facebook driven web conferencing platform that allows users to access
their Facebook friends to arrange chats, meetings, and to tackle schoolwork remotely with built-in file
sharing tools. FaceStudy makes contacting busy students significantly simpler than existing business
oriented conferencing programs. There are more than 800 million active Facebook users and students are
highly intensive users of the platform. Tracking down teammates can be difficult. W ith FaceStudy there is no
need to swap phone numbers or to investigate who has a Skype, WebEx, or GoToMeeting account, just add
your partners to a group within the program. Conference one-on-one or with many of your peers from
anywhere in the world, even if they are in the next dorm over. By using FaceStudy, users can contribute to a
document/PowerPoint simultaneously by using a shared community screen. All users do not need to be
online at the same time to contribute to a project; documents can be modified anytime of the day within each
group. With our desktop sharing feature, have a friend edit a writing assignment on your own computer
screen while you edit theirs. Whiteboard and graph paper features will also be incorporated into the program
to make teaching or tutoring from afar easier than ever. FaceStudy will make working on assignments and
asking a friend for help easier for busy students that cannot always meet in person. The revenue model for

                                                      [16]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                      Abstracts


FaceStudy is a multi-tiered platform where the initial level is offered free of charge. Successive levels have
increased features and associated usage fees. The FaceStudy platform is designed so that users with
different levels may all participate. However, lower level participants may, for example, only have audio
access when conferencing while higher-level participants have full video chat. FaceStudy is raising capital
for software development.

Presenter:
Adam Hill
University of New Hampshire
14 Sanborn Circle
Piermont, NH 03779
adam91388@gmail.com; 603-991-5300


(43) New England Sustainable Solutions
We are a sustainable solutions company involved in corporate consulting and application of grassroots
approach towards solving environmental and industrial problems. One aspect that we are focusing on is
composting. While composting we are going to trap methane gas and use it as an alternative energy source.
We will also produce and sell top soil to the local industry.

Presenter:
Michael Budziszek
N.E.S.S.
228 Wilson Ave.
Rumford, RI 02916
mbudziszek@jwu.edu; 401-855-9441


(44) Kippkitts Medical Cooling System
Kippkitts, LLC manufactures modular, flexible products that solve numerous “problems that matter” within
the medical, engineering, design, and STEM education fields. The KippCool Medical Cooling system is our
lead product. It addresses the unmet need for an ambulance-based, portable, low-voltage emergency
cooling system to reduce the mortality rates of the 800,000 victims of heart attacks and strokes each year.
Research has shown that an 8-degree Fahrenheit reduction of core body temperature after heart attack or
stroke decreases mortality by 50%. The KippCool Medical Cooling system is the first and only product that
can address this need in the over 35,000 first-responder ambulances in the United States. This product is
currently in production.

Presenter:
Kipp Bradford
Kippkitts, LLC
999 Main Street, Suite 705
Pawtucket, RI 02860
kipp@kippkitts.com; 401-480-7972


(45) Cricket Front Office
Over the past decade, there has been a significant shift in professional sports team front offices in every
major sport in the United States. While positions in these front offices were once populated by former
athletes and industry insiders, thanks due the book, “Moneyball”, by Michael Lewis, a new wave of young
statistically-minded individuals have been granted access into the industry. It is now commonplace for teams
in professional baseball, basketball, and football to have a statistics department, whose job it is to develop
advanced metrics that evaluate the ability and value of players more efficiently than the conventional box

                                                      [17]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                      Abstracts


score statistics. However, the world of professional cricket remains largely untouched by this trend. We see
cricket as a massive untapped market, as the four year old Indian Premier League is already worth $3.6
billion. The goal of Cricket Front Office is to apply the principles of Moneyball to the world of professional
cricket by developing a software product with advanced cricket analytics. We are in the development phase
and currently have several prominent cricket bloggers and established sports statisticians as advisors. The
product is intended to be easy to use with accessible data visualization and a user-friendly interface. Our
goal is to ultimately sell the product to professional teams in the Indian Premier League.

Presenter:
Gabe Paley
Brown University
69 Brown St. Box 6658
Providence, RI 02912
gabepaley@gmail.com; 917-608-8122


(46) Innovostics
Each year, bacterial pneumonia and malaria alone claim the lives of 3 million children under the age of five
as a result of misdiagnosis. Accurate diagnosis and treatment is extremely difficult in resource-poor settings
because patients afflicted with different infectious diseases can present with similar symptoms, fever being
the most common. Unfortunately, healthcare providers often lack the tools necessary to determine the
etiology of fever (e.g., viral, bacterial, or parasitic infection), and instead use season-based methods for
diagnosis. This results in patient misdiagnosis, incorrect treatment and poor outcomes. With our test, we
believe that we can help alleviate this burden. Innovostics is developing a novel, low-cost, point-of-care
(POC) microfluidics platform to provide antibody-antigen based diagnostic testing. In the POC fever panel,
rapid testing can provide healthcare workers with the necessary information to appropriately manage patient
care. Our will deliver a rapid qualitative analysis of three targeted biomarkers to differentiate among viral,
bacterial and parasitic infection. By using microfluidics technology, our platform is able to dramatically
decrease cost, as compared to standard rapid-diagnostic tests, and provide results with only a finger prick of
blood. By providing a simple, low-cost, POC diagnostic test for fever, it has been estimated that at least
460,000 pneumonia-infected children could be saved and nearly 55 million inappropriate antibiotic
prescriptions for bacterial pneumonia could be avoided globally each year. Innovostics plans to become a
for-profit social enterprise to sell the point-of-care fever panel, and in the future, other diagnostic tests.
Initially, we will be delivering a low-cost fever diagnostic panel priced around $1-2 per test. According to
current estimates, materials costs for the test are $0.50 at low quantities, although this cost will decrease
significantly with large-scale manufacturing. Segmenting our markets, we have identified two entry points: 1.
Government & Donor-funded healthcare systems (e.g., Sub-Saharan African countries), 2. Self-paying
healthcare systems (e.g., India).

Presenter:
Martin Akhavan
Johns Hopkins University Center for Bioengineering Innovation & Design
3400 N Charles Street, Clark 215
Baltimore, MD 21218
Akhavan@jhu.edu; 703-338-8885


(47) Furnésh Inc
Furnésh Inc. is the company behind the website furnesh.com. The website is both an online community
dedicated to home decorating and an online store selling furniture and other home décor products. The 3
main components of the website are an online magazine, a social network of the site’s users and a store.
We term this integrated content and ecommerce approach as Community+Marketplace. The goal of Furnésh



                                                     [18]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                       Abstracts


Inc is to become one of the leading distributors of home furnishings to the residential market by simplifying
the procurement of custom furnishings online.

Presenter:
Shawn Gargiulo
Furnésh Inc
PO Box 9566
Providence, RI 02904
shawn@furnesh.com; 401 359 5004


(48) PetCare.com
Proposal for a web-based business that matches customers to service-providers, thereby serving the
customers by allowing them to find what they need and the businesses by making them easy to find.

Presenter:
Don Hagist
928 Slocum Rd.
Saunderstown, RI 02874
dhagist@cox.net; 401-295-1490


(49) Let’s Just Make That!
Do you want to build your own home furnishings, but don’t know where to start? Do you have a home repair
that you need fixed but can’t afford a handyman? Well look no further than yourself. With skill and
confidence I’ll teach you to become a maker in no time flat. No experience needed. Instead of going out to
buy furnishings for your house, I will show you an alternative by reusing materials and purchasing parts at
local hardware stores. And for those more advanced projects, I want to show you, the maker, how to source
out local artisans and craftsman in your community to get exactly what you want, instead of going to a big
box store to buy it. By returning to making you’ll rediscover your community and save money. At the end of
every episode, I show you how much money you save by doing it yourself. Each episode follows 3 simple
rules: Easy step by step instructions, using tools that you would or should have around the house, and it’s
got to be easy- so easy that my Mom can do it. There are 2 phases for LJMT: Phase 1 is to teach maker
classes to kids and adults in the community where I show them how to use tools, build projects and make
home repairs. Phase II is to turn LJMT in a TV show. I’d like to open a production studio here in RI and do
for Providence what HARPO (Oprah’s company) did for the city of Chicago. Just like she encouraged people
to “live their best life,” I want to show people how to “take their creative lives into their own hands.” Why go
out and buy it? “Let’s Just Make That!”

Presenter:
Jessica Brown
Let’s Just Make That!
180 Gano Street #2
Providence, RI 02906
jessica.browndesign@gmail.com; 270-226-8110


(50) TEMPO
Tempo makes pet owners the most informed individuals regarding their pet’s dietary nutrition. Our expertise
is housed on an online platform, where users create a “pet profile.” This profile, in addition to the owner’s
personal preferences, is cycled through our proprietary nutrition database, which tailors a diet ideal to the
owner’s pet. Over time, the diet recommendation evolves to account for the pet’s rapid maturation, and can
be recalibrated with additional characteristics or changes in lifestyle. Think of Tempo as the Weight

                                                      [19]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                      Abstracts


Watchers for pets, with the exception that our mission is to be the information source for all pets, regardless
of current health, and their immediate and future dietary needs.

Presenter:
Zekuan Richard Lee and Isaac Blankensmith
Brown University
69 Brown St. Box 5008
Providence, RI 02912
zrl@brown.edu; 561-310-2488

(51) Centre Market
Unemployment in this region is doing more than breaking bank accounts. It is breaking the spirit of our
people. Many are returning to hand crafting, hobby farming, reselling or recycling goods and starting small
businesses. Centre Market provides an opportunity for artists and crafters to show case goods without the
cost of high overhead. Entering our second year, Centre Market is a community based open market that
seeks to connect people not only in the business market but as a place for people to support one another. A
unique aspect of Centre Market is the educational and cultural exposure factor. Progressive ideas like
vertical farming demonstrations, interactive theater shows as well as science and math workshops will be
offered to the community. Two friends started out with an idea and saw it come to fruition this summer. Trial
and error of running a first year market has shown us that we cannot do this alone. Advertising and signs are
necessary to raise awareness. Local sponsorship and community action is needed for public support.

Presenter:
Sarah Longtin and Nicole Cambio
Centre Market, LLC.
8 Leighas Lane
Coventry, RI 02816
infocentremarket@gmail.com; 401-523-9809

(52) InfiniteDJ
InfiniteDJ aims to change the culture of live electronic music consumption by creating Virtual Concerts. We
will contract with popular DJs and club venues to record live electronic music performances and stream
them to other club venues around the globe in real time. The live music industry--especially electronic dance
music, which accounts for almost a third--has been growing rapidly over the past 20 years. Live music is
now a ~$70 billion market globally, and a $12.4 billion market exists in the US alone. Popular electronic
music concerts and festivals are getting sold out within minutes and hours after release: for example, the
2009 Swedish House Mafia concert in Madison Square Garden, a facility with 20,000-people capacity, sold
out in 9 minutes! Simply put, there is much more demand for live electronic music than supply, and not much
is being done to fill the gap. Our competitors such as UStream, iClips, and YouTube Live lack one or more
of the following qualities which are essential in creating high-quality concerts where fans can dance and
enjoy themselves: real-time live music, interaction between fans and DJs, and appropriate venues. With
InfiniteDJ, everybody wins. Clubgoers win because they will get to see their favorite acts more often for less
money. DJs win because with one performance, they can reach out to more fans around the globe and
make more money. Clubs win because historically, electronic music nights bring in as much as 8 times more
revenue in alcohol sales compared to rock and hip hop nights. Lastly, InfiniteDJ wins. We charge each client
club half of what a DJ would charge for a night; with Virtual Concerts happening simultaneously in as many
as 200 clubs globally, InifiniteDJ is projected to take $107 million in revenues in Year 5.

Presenter:
Josh Michela and Rowe Fitten
Brown University
69 Brown St.
Providence, RI 02912
joshjrowe@gmail.com; 401-570-4635

                                                      [20]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                      Abstracts


(53) Consumer Advantage
It’s all about jobs for disabled Americans. The US economy is in a jobless recovery and thousands of
Iraq/Afghanistan wounded veterans are entering the workforce, in addition to thousands of Americans with
disabilities already looking for work. These good Americans need jobs that are tailored to their unique skills
and abilities, while taking into account their limitations. We have an answer that is both profitable and does
measurable good for the community. Our ‘Consumer Advantage’ program hires Americans with disabilities
and wounded veterans to staff a virtual call center. Anyone with a telephone can call our center for real time
information about what is offered by retailers in and around their current location. Call center staff have
immediate access to all data provided by the internet, in addition to data provided by retailers through the
‘cloud’. Anyone with an account can call and get up to date pricing and inventory information. Similar to
competing services, like GM’s OnStar, call center staff can direct callers to nearest restaurants or hotels,
and make reservations, or place orders. ‘Consumer Advantage’ (CA) offers valuable services to consumers
through its network. In addition to information, the network provides its users with easy, monitored access to
jobless Americans - those who are not disabled and are willing to earn extra spending money by doing small
jobs. The call center is ideally positioned to coordinate between those who need jobs completed and those
who can perform the jobs. CA charges callers for each call, through an account setup online. CA is
marketed as a way for people to help those most in need, while accessing a vast information through a
simple phone call. We believe patriotic Americans will make the call, and our talented team of technologists
and business development people can bring the concept to fruition.

Presenter:
Matt Walton
Future Enterprise Corp.
25 Aspen Drive
Bridgewater, MA 02324
matthewalton@verizon.net; 508-857-7789


(54) Wirelet
My product aims to bring payment processing into the 21st century. Wirelet is a peripheral that allows anyone
to turn their smartphone into a wallet. No longer will shoppers have to carry a wallet filled with credit cards
as well as a phone. The device is a magnetic strip that plugs into any smartphone. It is compatible with any
traditional magnetic card reader, so merchants do not have to purchase additional POS systems and
consumers aren’t constrained to a specific phone and network like with Google Checkout. Before swiping,
customers can select from multiple forms of payment on their smartphone. Credit cards, gift cards, and debit
cards are all linked through one account with us. The business model is works on the same principle as
Square. The device and app are free, but we collect a percentage of each transaction that is processed.

Presenter:
Ken Roberts
Bryant University
PO 2948
Smithfield, RI 02917
Krobert3@bryant.edu; 860-543-1372


(55) Somvio LLC
My name is Andrew Kelley and my dream is to travel the world promoting social ventures. While in college, I
co-founded a 15+ person tech company whose clients have included Rick’s Roadhouse, Rebuilders
Automotive Supply, Picerne Military Housing, Anthony’s Pier 4, Refi.com, WhaleRock Point Partners, TEN
and Luxx Burger. Later, I have been helped launch two group buying start-ups in addition to a new outlet
that covers the Boston Celtics regularly and has a DC correspondent in the White House Press Pool. Every
day, you can pick up a newspaper and read about violent crimes or financial hardships. Personally though,

                                                     [21]
Rhode Island Elevator Pitch Contest: Dec. 7, 2011                                                          Abstracts


I'd rather read about a pioneering socially beneficial project in my community that I can get learn about, get
involved in and/or donate to. With this in mind, I aspire to build an organization that would be the “Groupon”
of the non-profit industry. Users will tell us their location, skills and interests, and our site will send them a
daily email that features a local organization. To allow us to be highly scalable and efficient, we’d co-brand
emails with organizations similar to SVPRI who can help schedule featured projects and line up daily
sponsors that would benefit from our high email open-rate. Alternatively, a bot could be used to fill in on
empty days by first search Google News for featured causes or organizations in the area, seek out their
reviews from GuideStar and pull information from their websites in order to help fill in empty slots. The
$1,000 and publicity from this contest will help partner with businesses that match their employee
contributions and partner with them in order to effectively gain a large audience through grass-top efforts.

Presenter:
Andrew Kelley
Somvio LLC
1 Center Place, Suite 100
Providence, RI 02903
Andrew.kelley@somvio.com; 401-441-8622


(56) Nomad wrap
Nomad is a fashion company that designs and produces stylish, versatile apparel that is resistant to germs,
water, odor, and UV rays. Nomad fashion's "self cleaning" properties come from the advanced nano
technology used in finishing the material. The nano technology does not change the properties, softness and
feel of the original cashmere or wool mix used. Nomad's customers are the on-the-go traveler, the everyday
commuter, and the working professional who rely on our products for comfort while traveling and protection
against rain, stains, germs, and spills. Our customers don’t want to have to sacrifice fashion for function and
aspire to remain stylish and look good no matter where their day takes them. The company’s first clothing
item will be the Nomad W rap, an oversized accessory that can be used as a blanket, a sleeping pouch, and
a pillow for those in transit or be converted into everyday clothing items like a skirt, a sweater and or a pair
of pants depending on the needs and demands of our customers. Nomad will subsequently develop an
entire line of fashionable outerwear, bags and shoes that maintain the same unique qualities. Nomad aims
to be not only a brand but a lifestyle: We allow our customers the freedom to travel and live life at the fullest
extent without having to be bothered by weather or wardrobe. Nomad plans to reach customers first through
online retail and department store consignment. Nomad plans to start opening retail stores in year 3 and
plans to have opened 10 stores by 2020.

Presenter:
Nguyen Zung and Rosero Max
Brown University
69 Brown street 8133
Providence, RI 02912
zungnv@brown.edu; 401-556-5909




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