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HOW TO MARKET YOURSELF TO EMPLOYERS Qualify yourself Write down on a piece of paper two important things: 1. what you want and need from a job; 2. what you have to offer an employer. Clarifying for yourself what you have to offer to an employer is an important step in your job search. Analyze the points of why an employer should hire you Many job seekers do not inform potential employers of important facts about themselves, only because they are not properly aware of their own strengths and skills. You can ask friends and coworkers about what they see as your strengths. Collect these reasons to prove why an employer should hire you. This will help you improve your chances of being hired. Prepare a resume that will get you interviews The role of your resume is not to get you a job but to get you interviews. Make sure your resume effectively summarizes your key strengths that you identify. Define and apply an employment strategy Many people market themselves only using their resumes and through networking. However, it is better to use several different ways to help you obtain interviews. Create a list of every method you can think of that could generate leads, and then follow up every lead until you get either the interview or another lead. Here are some suggestions: Call people and companies you have always wanted to work for. One employer says that whenever she receives a call from someone who says, "I want to work for you," she almost always invites the caller for an interview. If you show people that you truly want to work with them, you will often get a positive reaction. Tell everyone you know that you are looking for a job. This is not that easy if you are employed and looking for a different job. However, if you are unemployed and looking, people who could help you cannot do it if they do not know that you are in the market. Let it be known that you are searching. You can also easily weave it into small talk you have with everyone you meet, even the cashier at the grocery store. Ask for informational interviews. Call companies and ask somebody there for an "informational interview" to obtain information about the position or field you are interested in, the company itself and also the industry. Do not forget that an informational interview is just a meeting of one person speaking to another. Nevertheless, it has the potential to generate additional leads for you. Ask for other names. When someone turns you down for an interview, you can ask the person for ideas or the names of other people who may grant you and interview. Join a job-seeking networking group, if there are any in the area you live in. There are free networking groups that offer support and supply leads. If you do not have one in your area, you can start one yourself. Post your resume on the Internet. Many recruiters go online to find suitable candidates to interview. This service is often free for the job seeker. Consider posting your resume on different internet recruiting sites or your industry's trade association site. Secure interviews When you target a person or a company, make sure you call before you send your resume. Follow up later and when your resume is received by them, you can request an interview. If your request is denied, do not give up, you can still ask: Do you know someone who is hiring? Will you keep my resume on file for future reference? Make your job hunt a daily routine. Do not go to bed until you have taken some action toward getting an interview. The combination of fully recognizing why someone should hire you and implementing a diversified marketing approach does not only give you confidence but it may also be as important in your job search as your skills, education and experience.
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