Net Fatigue
Pat Kitano, MediaTransparent.com
How it’s Changing Internet Usage
The Internet is no Longer a Novelty
Virtually Everybody is Online Now
Internet as Do It Yourself Media?
We all thought the Internet was a Massive Instruction Manual
“I can do anything!”
But Data is Overwhelming
Data is Conflicting
Internet Backlash is Underway
“The Internet is Eroding Brains and Society”
The Four Stages of Net Fatigue
Stage 1. The Internet will Teach me to Buy a House
Enthusiasm
The Four Stages of Net Fatigue
Stage 2. This is Too Complicated, Who is Trustworthy?
Overload
The Four Stages of Net Fatigue
Stage 3. How did all these Sales People Find Me?
Bombardment
“Hi, I bought this lead when you signed up at Homes.com”
“I have no time for cold calls”
The Four Stages of Net Fatigue
Stage 4. I Need Help!
Resignation
For Example, Travel
Travel sites are putting together their own special deals that require consumers to visit them directly
2003
So, Aggregators can’t Find All Deals
Frankly, Do It Yourself is Overrated
“I hate spending an hour searching for the best airfare”
Instead, Hire a Travel Agent!
“Wouldn‟t you rather pay me $50 to optimize your travel arrangements?”
And we thought Travel Agents were Extinct!
Rethinking Internet Disintermediation
We thought the Internet would Disintermediate Broker-based Businesses
But: Consumers Value Expertise
“This is the post-Internet Value Proposition for your Business”
Capture Them at the Critical Moment
Stage 4. I Need Help!
“Net Fatigue is Real, you may be experiencing it yourself”
So, How Do You Capture Them?
Conclusion: Internet Use is Changing
From Instruction Manual to Data Resource
And the Internet Connects People
More important!
Connect the Dots!
Everybody is online
Searching for Expertise
and Connecting with People
You Need an Online Presence
Blog
Bookmarking
It’s not just a Boring Website, this is the “Social Media”
Micro-Blogging
Reviews
Social Networks
To Demonstrate your Expertise
Build your Client Network
And Justify your Value
Background Experience Knowledge Social network
Clubs & Societies
Testimonials Hobbies Be Transparent Online Awards Contact Info
Contributions to Society
Conclusion: The New Reality
The New Consumer Doesn’t Want to Be Sold
“We don‟t even want to be called Consumers”
The New Expectations
“The New Consumer doesn‟t want to sit through hours of „Relationship building‟ to get to the solution”
2003
No Playing Cat & Mouse
“I hate this game!”
2003
They Demand Transparent Services
Non - aggressive Non - arrogant Full disclosure
Tap into this New Attitude Shift
Blog
Bookmarking Micro-Blogging
Give your Clients what they want Freely Online, They Will Respond
Reviews
Social Networks
How to Build your Online Presence
Please refer to all my slideshows at
www.slideshare.net/pkitano
Image attributions upon request
MediaTransparent.com Documents the Future of Social Media as it Converges with the Mainstream Media
From the Author of Transparent Real Estate
Domus Media Builds Social Media
Pat Kitano, Domus Media pkitano (at) gmail, twitter.com/pkitano