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                    Coverage
Coverage: A new approach
     to an old topic.
What goes in a yearbook?

•   Big events
•   Class portraits
•   Sports
•   Organizations
•   Academics
What makes a yearbook different
year to year?

• Decisions made about what to cover
• How events and topics are covered
Make your yearbook a record
of the year.

• Cover 12 months by selecting certain summer events
• Cover students’ lives inside and outside of the school day
How to divide a yearbook.

•   Traditional yearbook sections include:
    — Student Life
    — Academics
    — Sports
    — Clubs & Organizations
    — People
    — Ads
    — Index
How much space for each section?
• Student Life               25%
• Academics                  12%
• Sports                     18%
• Clubs & Organizations      12 – 15%
• People                     25 – 30%
• Plus Theme pages, ads and the index
How much space for each section?

Example
• Book size: 240 pages
   – Theme pages
       o   Title page: 1
       o   Opening: 4
       o   Student life divider: 2
       o   Academics divider: 2
       o   Sports divider: 2
       o   Clubs and organizations divider: 2
       o   People divider: 2
       o   Ads and index divider: 2
       o   Closing: 3
How much space for each section?

Example
• Theme pages total 20 pages
• Subtract that from 240, leaving 220 pages
How much space for each section?

Example
• Other pages removed from the percentages
   – Ads: 30 pages
   – Index: 6 pages
   – This leaves 184 pages for content
How much space for each section?

Example
• Using the percentages given, figure the number of pages per
  section. You’ll have to round up or down to even numbers since
  sections are done in double-page spreads.
   – Student life: 184 x 25% = 46 pages
   – Academics: 184 x 12% = 22 pages
   – Sports: 184 x 18% = 34 pages
   – Clubs and Organizations: 184 x 12% = 22 pages
   – People: 184 x 30% = 56 pages
   – Total: 180
   – This leaves you four pages to add to a section as needed.
How much space for each section?

Example
• But these percentages are just guidelines. Apply the formula to
  your school’s unique situation. Examples may be:
   – No clubs?
   – A high percentage of the students involved in sports?
What goes into a section.
• Student life is the most fun and flexible section
   – Contains big events such as homecoming, talent shows and
     dances
   – Contains everyday life activities such as what students wear,
     daily habits, living with siblings and the like
   – Contains spreads on issues, both fun and serious such as
     teen-age dating, community service, having to work
What goes into a section.
• Clubs and Organizations is the record of the people involved in
  these groups
   – Can be club by club, perhaps with a fast-fact bar about each
     club
   – Can be organized and covered by looking at similarities
     between clubs and grouping them together
       o   Fundraising
       o   Parties
       o   Community service
       o   Meetings
       o   Field trips
       o   Leadership
What goes into a section.
• Academics is the “student life” section of the yearbook
   – Should be interesting
   – Should be different year to year
   – Should cover the entire curriculum
   – Need not be organized by department or class
   – Can be covered in a variety of ways
        o   Skills
        o   Time (period by period, A and B days)
        o   Topics including labs, hands-on activities, presentations,
            communication, experiments, field trips and others
What goes into a section.
• Sports is the section people read or ignore, requiring planning to
  get more people to read it
   – Cover all sports fairly
   – Show the tensions and competition of the sport
   – Arrange chronologically or by importance at your school
   – Don’t cheerlead – report the highs and the lows objectively
   – Even losing seasons have positives
   – A scoreboard is a must
   – Avoid “sportuguese”
What goes into a section.
• The people section is three sections in one: seniors, underclass
  and faculty
   – Portraits in a solid panel
   – Stories and coverage that works in the limited space left by
     portraits
   – Surveys, profiles, quote boxes and other coverage
How to plan placement.
• Create your ladder diagram
   – First place theme and divider spreads on the chart
   – Leave content areas open until after brainstorming sessions
Things to consider while planning coverage.
•   Feasibility of topics for specific deadlines
•   Which stories lend themselves to good action photos
•   Possible focus or angle of stories
•   Color and spot color placement on flats and signatures
•   Completing signatures
Ways to brainstorm.
• Considering important priorities
• Creative section approaches
    Student Activity
      BRAINSTORMING ONE


1     Ask the staff to make a list of the 20 most important priorities in
      each of their lives (ideas, issues, possessions, decisions,
      fashions, goals, etc.)
    Student Activity
      BRAINSTORMING ONE


2     Expand the list to include the 20 most important matters in
      other teens’ lives
    Student Activity
      BRAINSTORMING ONE


3     Expand the list again to include the 20 most important ideas to
      the school community
    Student Activity
      BRAINSTORMING ONE


4     Group the answers in terms of which ones might go together,
      which ones are photographically possible and which ones
      make you think of possible secondary covers — a poll, a
      survey, a Q&A.
Student Activity
    BRAINSTORMING TWO


1   Ask each staff member to write each letter of the alphabet on a
    half page of paper. Give the students 30 seconds per letter to
    write down as many words as they can think of that start with
    that letter. Make it a competition for the most words and the
    most unique words.
    Student Activity
      BRAINSTORMING TWO


2     Review the words and decide which might develop into
      spread ideas.
Student Activity
  BRAINSTORMING THREE


  Divide into groups and take a walking tour of the school. Make
  a list of what each staff member observes. Have one student
  act as a tour guide and point out what things she or he knows
  about the school. Consider repeating the activity in the school’s
  neighborhood and hangouts.
Student Activity
  BRAINSTORMING FOUR


  Make a list of possessions or experiences that cost $5, $50 or
  $500. Discuss how they fit into a student’s life.
Student Activity
  BRAINSTORMING FIVE


  Ask staff members to make lists of things that drive them crazy,
  make them happy and make them mad. Talk about how these
  ideas can be developed into content for the book.
Student Activity
  BRAINSTORMING SIX


  Develop a list of incomplete sentences that students could
  complete and expand on:
              I was most scared when…
              I was happiest when…
              I was most surprised when…
              I was proudest when…
Student Activity
  BRAINSTORMING SEVEN


  Look for unique ways to cover a section and then come up with
  10 or more spread ideas for that section.
Student Activity
  Putting Together the Ladder Diagram


  1. Take all the ideas you’ve developed and organize them by
     the section of the book.
Student Activity
  Putting Together the Ladder Diagram


  2. Make a list of potential story angles, action photography
     and possible secondary coverage for each spread.
Student Activity
  Putting Together the Ladder Diagram


  3. Organize the spreads in the order they will appear in the
     book and put them on your ladder. Think about when the
     staff could complete a spread so signatures can be
     completed.
Student Activity
  Putting Together the Ladder Diagram


  4. Double check the ladder to make sure you haven’t left out
     an important event, group or team and to make sure it is a
     12-month ladder.

				
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posted:2/14/2012
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