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					   Partnerships &
Communications Division
    National Marine Fisheries Service
         State Directors Meeting
                May 2007
Outreach within NOAA Fisheries

    Partnerships and Communications
           -State Federal
           -Outreach
           -Trade and Commercial Services
           -Recreational
           -Environmental


    Regional Offices and Science Centers
   NOAA Fisheries
National Outreach Plan
   NOAA FISHERIES SERVICE

   Outreach Strategic Plan
   NOAA Fisheries
National Outreach Plan
•   NOAA Fisheries Mission
•   Link to NOAA Strategy
•   Goals, Objectives, Strategies
•   Action Items
•   Annual review
Outreach Action Plan
    • Target audience
    • Message(s)
    • Outreach Tool
    • Ask!

    •   Did it work?
                FishWatch

•   Provide seafood consumers with
    information
•   Establish NMFS as Nation’s authority
•   Clear up confusion
•   NOAA data and fisheries information
        FishWatch
•   Fisheries Management 101
•   Fishing Gears and Technology
•   Profiles in Fishing
•   Seafood and Health
•   Aquaculture
•   Seafood in the News
•   Status of Stocks
•   Glossary (Fisheries terms)
             FishWatch
• 20 species (Swordfish, Scallop, Pollock,
      Albacore Tuna, Chinook Salmon, etc.)
• May/June availability
• Kick off with Cook off in August
• Site promotion (Aquariums, trade shows,
      seafood retailers, etc.)
The National Artificial Reef Plan
• National Fishing Enhancement Act 1984
• NOAA Fisheries Artificial Reef Team in
  partnership with ASMFC and GSMFC
• Siting, materials, design, construction and
  management, regulatory requirements, etc.
     Seafood Promotion Act
•   Finally! (April 11, 2007)
•   Established by petitioners
•   Establish brand labels
•   Not funded by the federal government
•   Secretary of Commerce or his designee will
    sit on the Seafood Marketing Council Board
•   Reasons to terminate a Marketing Council

				
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