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					Cooperation and Collaboration for a Sustainable
 Future of Traditions and Knowledge Along the
                    Silk Road




  Thomas Bauer PhD, FRGS, Governor of the Silk Road Global Alliance,
                       Rainforest Guardian

                                 And

                     Gloria Chan, M.Phil (Cand.)
              School of Hotel and Tourism Management
                                                                       1
                The Hong Kong Polytechnic University
One World and All Connected




                              2
The Silk Road Spirit
   “A set of values generating positive
    exchanges that used to enable ancient
    countries and their citizens to prosper and
    thrive on trade development and which
    promoted acceptance, cultural and
    religious interaction as well as mutual
    understanding despite numerous barriers -
    technical, political, or cultural, including
    variety of languages used at that time.”
                     (Silk Road Global Alliance, 2010)
                                                     3
Silk -The Thread that Connects Us




                                    4
Transport Connections




                        5
Respect for All Traditions
                    Throughout the ages the
                     people along the Silk Road
                     have developed many
                     traditions and they have
                     accumulated a substantial
                     body of knowledge.
                    These traditions and
                     knowledge are highly valued
                     by those who share in them
                     but they must not be used as
                     an excuse to ignore or look
                     down on the traditions of other
                     people along the Silk Road.




                                                   6
Architecture




               7
Architecture




               8
Architecture




               9
Appreciating Past Achievements




                                 10
Learning from the Past for the Benefit of Today and for the Future



                                        There is a need to teach and
                                         learn from the past but at the
                                         same time we need to display
                                         a strong orientation towards
                                         today and the future.
                                        We need to appreciate
                                         diversity and share our
                                         knowledge with our neighbours
                                         near and far




                                                                     11
Towards Modernity
                 There is a need for respect of
                  all traditions and traditional
                  knowledge among all the
                  people in Silk Road countries.
                 We need to embrace our past
                  but must recognize that we all
                  live today and in modern times.




                                               12
Making Tradition Accessible to the Current Generation




                                                        13
Investment and Trade Opportunities Along The Silk Road




                                                         14
Diverse Landscapes




                     15
Diversity of people




                      16
 Travelling a New Silk Road
Sharing handicraft ideas and
creating new types of Silk Road
music, paintings, sculpture etc.

Tourism research creates new Silk
Road knowledge




                              17
New Traditions




                 18
A New Silk Road Tradition
   Learning from each other
   Sharing ideas
   Coolaborating
   Creating new knowledge on cultural heritage
    management, tourism and investment
   Innovate traditions
   Respect traditions but don’t let them get in the way of
    creating a bright and prosperous future for all people
    along the Silk Road


                                                              19
SRM Forum: Connecting People, Cities and Countries




                                                     20
Tradition and Knowledge under Collaboration



                      Investment
                                              Tradition


   Collaboration
                        Trade

                                          Knowledge

                       Tourism



  Underlying Notion     Tools                 Outcomes


                                                          21
Tradition and Knowledge under Collaboration



                      Investment
                                              Tradition


   Collaboration
                        Trade

                                          Knowledge

                      Tourism


  Underlying Notion     Tools                 Outcomes


                                                          22
Tourism on the Silk Road
↓ Very prosperous in the ancient time
  (merchants, monks, scholars)
↓ Suspended by conflicts and political instability
↓ Dissolution of the Soviet Union
↓ Renewed interest in tourism development
  (esp. for Central Asian States & Western
  China)
   Diverse economic alternatives
   Viable social building blocks
   Superior tourism product (diverse attractions,
    increase expenditure, prolong tourists’ stays) 23
Development Obstacles
   Lack of infrastructure
   Absence of actual transportation link
   Insufficient tourism facilities
   Complication of travel visa
   Perceived political instability
   Security concern of travellers
   Remoteness of the countries
   Distance from the source markets
   Mentality of the local community
   Concern on national security
   Lack of professional personnel
                                            24
Reasons for Collaboration
                     Trade    Investment     Tourism


     Destination
     Management               Enhances



                             Collaboration               Regional
                                                       Competitiveness


     Destination              Minimises
     Resources/
     Attractors                Obstacles



      Comparative                                        Competitive
       Advantage                                         Advantage
                                                                       25
Before collaboration…
Stakeholder Assessment

                                       Local
                                 Tourism support
                  Employees        Businesses      Residents

    Governments-
                                                                Activist
   Local, Provincial,
                                                                Groups
       National
                           Regional Collaboration

         NTOs
                                                                Tourism
                                                               Enterprises

                                    National
                   Competitors   Tourism Support    Tourists
                                   Businesses



                                                     Modified from Freeman (1983)
                                                                             26
Stakeholder Assessment
based on “Towards a Sustainable Silk Road Tourism Future in Central Asia and China
through Collaboration and Stakeholder Involvement” Chan 2010


                      Identifying the relevant stakeholders


                       Assessing corresponding “stakes”


                  Mapping relationship between stakeholders


                      Identifying their roles in collaboration


                  Impacts of collaboration on the stakeholders



                                        Modified from de Araujo & Bramwell (2000)
                                                                                     27
Regional Competitiveness
 Collaboration turns comparative
  advantages of individual countries to
  competitive advantages of the whole
  region (Silk Road)
 Better to compete with other regions than
  to compete among these Silk Road
  countries
 Specialisation: efficient use of resources
 Successful examples: EU, The Caribbean,
  The Mediterranean, Jigsaw Victoria,      28
Then, Why not collaborate?
Because of any obstacles, tangible &
intangible:
Tradition and knowledge? (A cycle)
History?
Mentality?
Any other evidence of collaboration?
            Yet to be answered…

                                        29
If we Collaborate there is No Barrier too Great to Overcome




                                                              30
THANK YOU FOR YOUR ATTENTION and Happy COLLABORATION.




                                                        31
References
   de Araujo, L. M., & Bramwell, B. (2000). Stakeholder
    assessment and collaborative tourism planning: The
    case of Brazil's Costa Dourada Project. In B. Bramwell
    & B. Lane (Eds.), Tourism Collaboration and
    Partnership: Politics, Practice and Sustainability (pp.
    272-294). Clevedon, UK: Channel View Publications.
   Freeman, R. E. (1983). Strategic management: A
    stakeholder approach. Advances in strategic
    management, 1(1), 31–60.
   Silk Road Network (2010). The Silk Road Alliance.
    Retrieved May 10, 2010 from:
    http://www.silkroadnetwork.org/AboutUs/Alliance.aspx

                                                         32

				
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