From Wikipedia, the free encyclopedia IDEO
IDEO
IDEO Palm V PDA, and Steelcase’s Leap chair. Major clients (as
of 2004) included Procter & Gamble, PepsiCo, Microsoft,
Eli Lilly, Ford, and Steelcase.
In 1999, the firm was the subject of the "Deep Dive"
episode of ABC’s Nightline; they redesigned a shopping
cart in five days. In 2001, IDEO’s general manager Tom
Kelley wrote The Art of Innovation, and in 2005, The Ten
Faces of Innovation (both cowritten with Jon Littman.
IDEO’s current CEO Tim Brown published a book on de-
sign thinking called Change By Design (cowritten with Bar-
ry Katz).
Type Private
IDEO was featured in the 2009 design documentary
Founded (1991) "Objectified".
IDEO has won more of the BusinessWeek/IDSA Indus-
Headquarters Palo Alto, California, United States
trial Design Excellence Awards than any other firm.[7]
Key people Tim Brown, CEO IDEO has been ranked in the top 25 most innovative com-
Tom Kelley, General manager panies by BusinessWeek and does consulting work for the
David Kelley
Bill Moggridge
other 24 companies in the top 25.[8]
Mike Nuttall
Employees 550 (2008) See also
Website www.ideo.com/ • Brainstorming
• Design management
IDEO is an international design and innovation consul- • Design methods
tancy founded in Palo Alto, California, United States[1] • Design thinking
with other locations in San Francisco, Chicago, New York, • Ethnography
Boston, London, Munich, Shanghai, and Singapore, as • Human factors
well as Mumbai, Seoul, and Tokyo.[2] The company helps • Innovation
design products, services, environments, and digital ex- • Industrial design
periences.[1] Additionally, the company has become in- • Interaction design
creasingly involved in management consulting and orga- • User centered design
nizational design.[3] • User experience
IDEO was formed in 1991 by a merger of three es-
tablished design firms: David Kelley Design (founded by
David Kelley, who is also a professor at Stanford Universi-
References
ty), ID Two (founded by Britain’s Bill Moggridge), and Ma- [1] ^ "IDEO Inc Private Company Information".
trix Product Design (founded by Mike Nuttall).[4] Office- Investing.businessweek.com.
furniture maker Steelcase had owned a majority stake http://investing.businessweek.com/research/
in the firm,[3] but began divesting its shares through a stocks/private/snapshot.asp?privcapid=813054.
five-year management buy-back program in 2007.[5] The Retrieved 2011-11-12.
founders of the predecessor companies are still involved [2] "IDEO Contact page". Ideo.com.
in the firm. The current CEO is Tim Brown. http://www.ideo.com/contact/. Retrieved
The firm employs over 550 people in the disciplines 2011-11-12.
of human factors, mechanical, electrical and software en- [3] ^ Nussbaum, Bruce (2004-05-17). "The Power of
gineering, industrial design, interaction design, and com- Design". Business Week.
munication design.[6] IDEO has worked on thousands of http://www.businessweek.com/magazine/
projects for a large number of clients in the consumer content/04_20/b3883001_mz001.htm. Retrieved
food and beverage, retail, computer, medical, furniture, 2006-12-19.
toy, office, and automotive industries. Notable examples [4] "International Directory of Company Histories".
are Apple’s first mouse, Microsoft’s second mouse, the Findarticles.com. http://findarticles.com/p/
1
From Wikipedia, the free encyclopedia IDEO
articles/mi_gx5202/is_1994/ai_n19122362. [8] Nussbaum, Bruce (2006-04-17). "IDEO Makes The
Retrieved 2011-11-12. TOP 25 Global Innovators-Here’s Why".
[5] Bauer, Julia (2007-09-20). "Steelcase’s IDEO will be Businessweek.com.
sold over next five years". Grand Rapids Press. http://www.businessweek.com/innovate/
http://blog.mlive.com/grpress/2007/09/ NussbaumOnDesign/archives/2006/04/
steelcase_sees_42_percent_jump.html. Retrieved ideo_makes_the.html. Retrieved 2011-11-12.
2007-09-20.
[6] "IDEO Fact Sheet". Ideo.com.
http://www.ideo.com/to-go/fact-sheet/. Retrieved
External links
2011-11-12. • IDEO web site
[7] IDEO’s IDEA awards • Podcast interview with IDEO founder David Kelley
(from iinnovate)
Retrieved from "http://en.wikipedia.org/w/index.php?title=IDEO&oldid=460306097"
Categories:
• Industrial design firms
• Companies based in Palo Alto, California
• Companies established in 1991
• Design companies of the United States
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