A Beginners Guide To Keyword Research by anamaulida


									Each and every search engine optimisation campaign at the initial stages
will involve keyword research. Carrying out keyword research will not
only improve the focus of a website, but also understand the customers
and users of the website and their search experience. Only with extensive
research can trends and gaps be identified.The process at a basic level
is about being able to understand a websites audience and user intent.
Who will be visiting the site and which keyphrases are driving traffic to
the site. These are the factors that must be considered, as choosing the
wrong keywords and keyphrases can inevitable lead the wrong users to your
site. Or worse, failing to rank for many keyphrases within the search
engine results pages.Once the keyword research has been carried out and
implemented, this will directly influence the link building activities
and other parts within the campaign. Therefore it's vital that it has
been carried out properly. Here are several tips for anyone looking to
carry out keyword research of their own, including the tools required and
the best methods of finding the most appropriate keywords and
keyphrases.Keyword ToolsTo begin, it's important to understand where the
vital information for carrying out the keyword research will be collected
from. Fortunately, there is a wide range of different tools that offer
many different options. The following three keyword tools are the best
place to begin:Google Adwords Traffic EstimatorGoogle InsightsGoogle
TrendsIt must be noted that all keyword research tools provide estimates
on searches that are conducted in days, months or even years. Each vary
and all results must be taken lightly, as not all will be 100% accurate.
But can be used as an indicator for searches that are being carried out
much more frequently than other, while giving useful recommendations to
other popular search terms that can be localised to many different
countries.Keyword Value & RelevanceAs previously mentioned, the
importance of choosing the correct keywords it vital. Therefore ask
yourself these questions throughout the process:Does it relate to the
content, products and services on offer?When searching for this keyword
or keyphrase, would my website be considered relevant or appropriate?Long
Tail KeywordsWhenever conducting keyword research, it's vital to have
expectations from the very beginning. As there is no easy way for ranking
for top search engine terms, such as "health insurance" and "beer" if the
business only operates locally. Larger business will already be spending
large amounts of money on these search terms. Smaller searches often
involve those at the beginning of their search journey and therefore less
chance of converting.Instead, long tail keyphrases roughly account for
70% of all searches. And, although they are only carried out several
times each day and provide significantly lower traffic then generic
keyphrases. It's important to understand that because they are unique
searches it's very likely that each searcher is at the end of their
buying cycle. With a much greater chance of converting. Therefore by
driving traffic that has a high chance of converting is much more
financially sound. Whilst, having very little competition for these
keyphrases.Search engine optimisation is an industry that is constantly
evolving. With new techniques and methods of carrying out day to day
activities. Therefore keep up to date with relevant industry experts to
see if you can pick up any other tips on how to improve your keyword
research process.

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