How to do network marketing
I will not go online looking for information on copy and paste to you, I will talk
about our company, network marketing feelings and some of the ways of
network marketing is actually a system of system, require the formation of
network marketing, start e-commerce , etc ... If you just want to enhance and
promote the brand through the network platform, in which I gave you a number
of ways to promote and caveats.
Our company's products mainly targeted customers are young women wanted
to come to your target population should be about. To do network marketing
and traditional marketing steps are similar, but the use of the platform.
Concrete steps in this I will not say more, I first talk about the method.
Network marketing and traditional advertising into soft wide and hard wide
two areas, the audience now more and more disgusted and hard and wide,
relatively speaking, easier to accept the soft advertising, even if it is hard
Canton, creativity is very important fatigue test bombing advertising model is
now increasingly being offensive. So I talk about some of the soft-wide
method:
: Word of mouth marketing, word of mouth marketing is not new words, when
the Internet will have a reputation for any business are very important, but due
to the user when a new listing few well-known enough naturally can not tell the
traditional sense of the word of mouth, but the Internet is not the same, now
more and more people are used to like the Internet to share the feelings of
their own consumption. So we seize this early to do a lot of the city to reconcile
the trial, and recorded trial by trial experience, then the trial who feel the online
interactive platform to share, we also use a celebrity. publicity by some famous
friends in the network big platform.
Method 2: search engine marketing, many companies are very great
importance to the search marketing marketing, of course, is the effect so the
importance of search engine marketing is not just PPC, SEO only, PPC and
SEO I do not If you do not know these can be found on the Internet, search
marketing, marketing to enhance the brand, just focus on rankings is not
enough, however, there are many methods in our company responsible for
network publicity three more than a year, but the specific implementation and
planning we are all outsourced professional website marketing company,
network company name has been with us SMS to you, you to communicate
with them directly, They will give you something that I did not finish, if it is
convenient to your QQ, send text messages to me, after a lot of exchanges.
SMEs in order to carry out a successful network marketing, must have the right
ideas and methods. For Internet marketing, the effect is king. How to use the
least amount of time, manpower and investment, to achieve the maximum
marketing effect is often the companies most concerned about. To achieve this
goal, I think it must do two things. First, enterprises should have a good site;
Second, the network marketing model to comply with the principles of
precision marketing.
A good corporate website is the basis to develop Internet marketing
Traditional small and medium enterprises, in order to carry out a successful
network marketing, first of all have a good business website. Many companies
network marketing result is not satisfactory, the problem is out this link.
Because the vast majority of companies just have a website, but the site is not
good. This site will not cause potential customers desire to buy, can not enable
consumers to trust the site. If a consumer on the corporate Web site to doubt
of the quality of products, the strength of the company will have suspected.
This site is difficult to achieve good conversion rate.
The corporate website is the basis of network marketing, the majority of
network marketing will eventually put the customer to lead our corporate
website, corporate website branding and product marketing purposes.
Therefore, a good website is the first step in our march towards a successful
network marketing is the most critical step. I have also seen such a situation,
many websites are willing to pay big bucks to do PPC, but the site itself has
done rough. Even if this site is a lot of show to target customers, it is difficult to
achieve good marketing results.
Therefore, the corporate website must have a good user experience, not
only to convey the most important corporate and product information to
customers, but also enables customers interested in the contents of the site,
building trust. User experience on the site, we can refer to the author's article,
"Yue Hao: the web site to achieve a good user experience three main areas". If
the business conditions and the author still recommends that companies best
able to find a professional website design company, making a truly outstanding
corporate website. Such enterprises in the process of online marketing are
often able to play a multiplier effect.
Precision Marketing is the golden key to SMEs to open the door of Internet
marketing
Some companies spend a lot of time and money, and even set up a special
network marketing to marketing, but the effect is still not good. The reason is
because they do not find the right marketing approach, there is no information
passed to the needs of customers.
The process of network marketing, be sure to change the marketing ideas,
from "as far as possible to enable more people to know this concept into our
products and services to the populations most in need. Yue Hao precision
marketing is the most effective way to our product and service information
passed to the most accurate target customers. Only in this way, enterprises
can be enough for the least money, human, in the shortest possible time, to
achieve maximum marketing effect. Therefore, precision marketing, small and
medium enterprises to open the network marketing The Golden Key.
There are many ways of marketing precision marketing, including PPC, B2B
e-commerce platform marketing, Q & A platform marketing, kiosk advertising,
marketing and forum marketing. Often our business to one of two ways to use
good, you can get a very good marketing results.
(A) PPC
The best PPC platform has two, a Baidu search promotion, and the other is
with Google AdWords. Baidu and Google, accounted for about 95% of
Chinese search engine market share, if businesses can make good use of the
PPC platform, made a very good marketing results.
Although some companies use PPC, but the effect is not obvious, but costly.
The reason is because they do not have the right to use this platform. Yue Hao
Baidu search promotion, for example about how effective PPC operations and
simple analysis.
, PPC is not a ranking, the better front the better.
In the majority of target customers, regardless of individual consumers, or
want to seek the cooperation of dealers in the Baidu search for a keyword in
the search results for the left side of the 10 promotional sites, their attention
has been given is actually roughly the same. For example, a dealer would like
to seek a brand cooperation, he would be the left side of the 10 promote the
site carefully browse, and then conducted a telephone consultation to finalize
the cooperation of the brand. So these dealers are ranked in a ranking is the
same as the effect of 10. For a consumer, even more so. Ordinary consumers,
online shopping or online selection of brands, would be more cautious and
careful. They tend to the left of search results 10 to promote websites open to
compare different brands of products and prices, and ultimately make a choice.
For consumers, the number one website and the number 10 website and the
effects are also similar.
According to statistics, China's Internet users find information they need on
the Internet, tend to have more patience, they often put a few pages of dozens
of links before the search results are open to find the information they need. 10
to promote the position is located in the left side of the first page of search
results can play a very good display of results. Yue Hao personal point of view,
the top five promotional site, display and promotion effects they played
basically the same. But the ranking of 1 and 5 of the price may vary greatly.
Our business to do PPC, according to their own situation, choose a moderate
rank, so that while cost savings for the enterprise, but also to ensure the
effectiveness of the publicity. Otherwise, the blind pursuit of top-ranked, will
bring great cost burden.
PPC keywords set must be accurate
Set of keywords must be accurate, the only way to ensure viewers are the
target customers click on the corporate website. Otherwise, even on our web
site traffic, is not meaningless. Many sites do PPC, the reason for the high cost
of poor results that they set a lot of invalid keywords. This keyword brought the
viewer is not the target customer, so spent a lot of costs, but the effect is not
large.
Using key words, to follow two principles. First, these keywords to search
the largest vocabulary. Second, the crowd to search for these keywords must
be the target customers. To know what vocabulary is the maximum search
volume, we can take advantage of Baidu Keywords recommended tools "and"
the google adwords keyword tool to query, do not we feel alone, because often
we think users will search for the words may The search volume is not large.
Secondly, these content-related keywords, to find out which word is the target
customers most likely to search for words. For example, a company
specializing in the production of the GPS navigator, "GPS manufacturers, GPS
navigator, car GPS" are a very precise keywords, GPS positioning, GPS
satellite positioning system "GPS navigation" GPS "are related but not enough
precise keywords users search for these keywords, there may be a mostly
technical researchers or enthusiasts.
Tips: This article by Yue Hao original, I mainly engaged in network
marketing, and want to see more of the articles, please search for "Yue Hao's
blog, reproduced, please keep this copyright information.
Corporate website in order to make the show to be more accurate, we also
need PPC background settings. Keywords set to a matching pattern, the
default choice is "widespread", this user may not be accurate, we need to be
adjusted to the "exact", so the user only are the target customers .
PPC need auxiliary of customer service and sales staff to ensure its
effectiveness
Many users decide to purchase prior to the first-line customer service staff to
communicate, or call directly to the consultation. Direct marketing capabilities
for customer service and sales staff in the consultation process to determine
the effect of our marketing. This important aspect is often overlooked by many
SMEs. Online customer service staff is not high quality, user consultation can
not be timely and effective solution to communicate with a bad attitude,
absent-minded, so it is easy to make the loss of our customers. Sales staff is
also responsible for telephone communication is critical, a good telemarketing
staff, our products and services clearly described, and can cause the
customer's desire to buy, seize the opportunity to facilitate transactions in
these areas alone network is very difficult to do. So, we need to make our PPC
achieved good results, high-quality online customer service representatives
and telephone sales staff is essential.
(B) the marketing of B2B e-commerce platform
Traditional small and medium enterprises, in order to expand distribution
channels, open market sales, dealers and agents are the most effective way is
to find sales outlets spread to the nation. B2B e-commerce platform for the
majority of SMEs and local distributors, resellers build a bridge to
communicate with each other. Through this platform, SMEs can easily find the
demand partners, in order to expand sales channels, increase product sales.
The B2B platform is a model of e-commerce is a platform of products,
services and information exchange between enterprises via the Internet. The
most famous B2B e-commerce platform Alibaba, HC, China suppliers, a lot of
Chinese manufacturing network. B2B e-commerce platform for marketing, in
order to obtain good results from the following aspects:
1, the company home page of the B2B platform to be well-made
B2B e-commerce platform will provide a two or three domain name as the
company's home page to display. Page Setup is good or bad for the corporate
image has a great impact. Because this is a business platform to display their
brand and strength.
An excellent B2B platform company home page, you need to do the
following aspects:
A page user experience is better able to attract visitors to browse more
company and product information.
B, can focus on the content stand out, such as our flagship product, the
advantages compared with its competitors.
Products picture must be selected colorful pictures. The strength of an
enterprise is strong in the eyes of others, whether professional, can be a great
manifestation of the product images.
D, by showing a variety of certification qualification and certificate of honor to
show the strength of the company, which has won the trust of the users.
B2B platform should be specifically responsible for product updates and
client counseling.
The B2B platform of its kind product information, how to make your business
more opportunity to demonstrate to the target customers? How to avoid their
enterprise product information is submerged in a sea of information? These
are no shortcuts to do, must be continuously updated product information.
Because the latest product information will be recommended to display the
results of the first position. We can determine the update frequency based on
the amount of information of similar products of B2B websites, for the amount
of information to update the website, we may need half an hour to update
information on a product, but less information website, we can one day, or
even a week to update product information. These simple repetitive work for a
B2B platform for the promotion effect sometimes plays a decisive role.
Enterprises to take full advantage of the good B2B website provides instant
messaging software to communicate with customers. Want Want is a Instant
Messenger. Certainly there will be a variety of clients before the transaction,
your business at any time to solve customer problems, address customer
concerns, you can greatly enhance the possibility and the success rate of the
transaction. Because of the similar products of competitors very much, if you're
not online, may be the target customers will turn to other businesses online
consultation. Yue Hao proposal should be online within 8 hours of working time,
the enterprise instant messaging tools, and timely answers to the user
consultation.
Through B2B platform blog, forum to enhance the visibility of companies in
the industry circle.
Whether for business or individuals, there is such a phenomenon. Once you
become famous, there will be a lot of partners to take the initiative to find
commercial cooperation. Is very important for SMEs to enhance their own
business well known in the industry circle.
B2B platform for blogs and forums are a good platform to enhance corporate
reputation. By a corporate official blog, we can write the type of article of
Comments and Views article in some of the industry and experience sharing,
so as to enhance their own visibility. In the relevant forum, we can and the vast
majority of the Friends of depth exchanges and discussions, in order to
broaden the network of people. Actively help the Friends in the forum to solve
the problem, you can also establish the authority and visibility of our business.
(C) Q & A platform marketing
Q & A platform marketing is marketing a good effect, because the question
of the problem accurate target customers. Good answer, you can guide
consumers. Q & A platform for an answer, often will be a large number of
target customers see, so they choose the brand or purchase basis. Q & A
platform marketing effectiveness is a long-term, sustained effect.
The primary audience of Q & A platform is a single consumer. Although the
individual consumer purchases, but his reputation effect is very large. A
consumer can put a brand evaluation is passed to the relatives, friends,
classmates, colleagues and friends. This transfer effect is very great, the
crowd may be passed will be the second pass to others. Haier Group's
services has been praised by the majority of users, largely due to consumer
word of mouth spread.
The online Q & A platform Baidu know, to Soso Ask and Love asked
knowledge, etc., these Q & A platform has many user groups. Q & A platform
marketing, Yue Hao think we must grasp the principle, in order to play a good
marketing effect. We must help users to solve the problem as the goal, but not
to advertise for, otherwise the user will not buy it. To help users solve the
problem under the premise needed, consumer guidance, so as to achieve their
own marketing purposes。