The Rotary Club of Missoula Sunrise
Long Range Strategic Plan
The purpose of this long range plan is to provide clarity for officers and members as to the long-
term mission and goals for Missoula Sunrise Rotary. It is to help provide continuity between
Rotary years and as a road-map for the development of an annual plan by an incoming club
president. The plan consists of two components: a statement of core values and a listing of
long-term priorities and goals. Both sections are to be reviewed and updated every three years.
The core values of Missoula Sunrise Rotary are guiding principles which provide clear direction
and identify our specific intent used to design, prioritize, and implement our activities in
alignment with our mission and vision. These core values are to be used in the design of the
club’s long-range plan, projects and activities.
We believe that service is our core mission with a defining focus on service to youth. We serve
local and global communities, seeking a mixture of local and international projects. We partner
with leading service organizations, establishing long-term relationships for effective and
sustainable service. In seeking to know those whom we serve, we commit beyond merely a
financial relationship; providing varied means for members to contribute time, money and/or
resources, including hands-on working opportunities.
We believe that Rotarians are more effective when working in fellowship and that successful
service is both meaningful and fun. We involve our families, professional colleagues, Rotarians
from other clubs, and others, ensuring a welcoming atmosphere to share the magic of Rotary.
We see our club as having an opportunity and obligation to build meaningful relationships and
to extend the honor of membership to those who share our mission.
We believe that a membership diverse in age, sex, culture, vocation and life experience provides
valuable educational experience, produces rich leadership, and creates a greater capacity to
effect positive change. While we work to understand and celebrate the differences allowing
members to make unique contributions, our commitment to “Service Above Self” requires us to
set aside individual differences and always work as a unified organization to promote our shared
We adhere to high ethical and professional standards of conduct when working in Rotary, our
professions and community. We expect accountability from our leaders, knowing that strong
leadership comes from vision rooted in our mission, ideals and history. We expect responsibility
from our members, knowing that the personal value of Rotary is directly related to involvement.
We work as a team to advance our mission, knowing that our strength comes from a strong
mutual respect and an appreciation for the differing ways we are able to contribute. We resolve
issues directly with those involved, knowing that clear, thoughtful and fair communication
creates trusting relationships.
We believe in the importance of educating our members so that we may become more effective
leaders in our communities, work and life. We stress a broad and diverse education that leads to
better informed and effective action. We believe in the importance of leadership development
and the transfer of knowledge between our experienced members and those seeking personal
development through professional mentorship.
All of these core values are reflected in the Object of Rotary and The Four-Way Test, which we
use in our daily lives and in Sunrise Rotary activities.
Long Term Priorities and Goals
The following long-term priorities and goals have been identified in the following categories.
General goals Encourage achievement of Presidential Citation Award on an annual
Support RI and District Initiatives
When procedures are not clearly defined in Club bylaws, refer to
the RI Manual of Procedure for guidance.
Advance the internal Develop and successfully implement a collaborative and
and external recognition coordinated public relations and communication plan
and public image of the Encourage membership from local media organizations
Club Align and augment public relations efforts with District and
Missoula club efforts
Utilize RI resources and adapt to promote Club awareness
Publicize successful Club projects
Distribute Club meeting minutes weekly
Develop quarterly (monthly) newsletter to stimulate interest in
Club activities, highlight members’ lives, promote fellowship,
contribute to Rotary education, etc.
Develop and implement Sunrise Rotary tag line (branding) to use in
Achieve an optimum Increase membership as needed to maintain optimum club size
club size of 75-100 Focus on diversity (ethnicity, age, gender, classification, etc.) in
members with 60% of recruitment of new members
members participating Provide engaging, varied, and informative programs, highlighting
in weekly meetings local, state, national, and global issues.
Provide varied fellowship opportunities and encourage family
Analyze and address reasons for member resignations (those that
can be controlled)
Encourage members to propose qualified new members
Provide thorough orientation for new members (includes follow
through of the ‘Red Badge’ program)
Create a Leadership Recruit members with leadership qualities and initiative
Development Program Provide leadership opportunities to all members
for Club members. Recognize members for participation and success
Encourage participation in District and RI meetings and assemblies
Strive for one member per year to participate in the District
Increase Club’s capacity Develop and execute a Community Service Plan that provides for a
to provide service to diversity of service activities
others Give special attention to our core mission with a defining focus on
service to youth
Implement fundraising activities yielding revenue adequate to
support service programs and projects
Coordinate fundraisers with Club Administration leaders and PR
committee to ensure effective publication of efforts
Actively seek and implement service projects with local and
Partner with leading service organizations and engage the
Search for hands on working opportunities to improve the lives of
Emphasize service projects that benefit many, not necessarily a
Achieve 100% participation of members in club service or
Clearly define expectations for participation
100% Sustaining Periodically educate the membership of the importance of giving to
Membership in the TRF and the way funds are redistributed to the clubs for service
Rotary Foundation projects
Annual Giving Program Devise methods to facilitate annual giving, such as payment options
Fully implement the Annually monitor implementation of long-range plan and consider
strategic planning proposed changes, with a full-scale review and revision every three
process to ensure years
continuity and Disseminate the Club’s Strategic Plan to all members
consistency Provide opportunity for input from the membership