Sustainable Food Center cultivates a healthy community
by strengthening the local food system and improving
access to nutritious, affordable food. SFC envisions a food
secure community where all children and adults grow,
share and prepare healthy, local food.
Andrew W. Smiley
Farm Direct Projects Director
512-236-0074 ext. 102
andrew@sustainablefoodcenter.org
www.sustainablefoodcenter.org
SFC programs address all aspects of
the food system.
SFC programs
Grow Local – community and youth food
gardening
Farm Direct – farm marketing programs linking
producers with consumers
The Happy Kitchen/La Cocina Alegre™ -
cooking classes and nutrition education
programs
SFC programs
Farmers markets
WIC FMNP and Food Stamp EBT
programs
Farm direct deliveries to hospitals,
universities, worksites, and schools
Models for statewide policy
SFC programs
Farmers’ Market Outreach and Education Strategies
Program Participation:
Redemption Rates
51% in 2004 to 35% in 2008 to 49% in 2009
statewide
53% in 2004 to 27% in 2008 to 21% in 2009
locally
$15K in 2004 to $18K in 2008 to $36K in
2009 at SFC markets
$53K in 2010 and $18K in 2011 at SFC
Markets
SFC programs
Farmers’ Market Outreach and Education Strategies
Research and Customer
Feedback
2007 Focus Groups: We Want More!
More variety
More value
More information about where
markets are located
More info on using seasonal foods
SFC programs
Farmers’ Market Outreach and Education Strategies
Research and Customer
Feedback
2010 Research: We Want Better!
Better information about how to
use vouchers
Better signage indicating markets
accepting WIC FMNP
Better info and recipes for using
seasonal foods
SFC programs
Farmers’ Market Outreach and Education Strategies
Outreach Strategies
Low-tech: Flyers, signs and posters
Distributed through schools
Posted at recreation centers, health
clinics, churches, even grocery stores
(but not WIC clinics)
Shared with other SFC program
participants
Displayed at the Farmers’ Markets
SFC programs
Farmers’ Market Outreach and Education Strategies
Outreach Strategies
Mass Media: TV, Print and
Radio
Earned media in newspapers
Radio interviews
Calendar listings
Spanish and English
language media outlets
SFC programs
Farmers’ Market Outreach and Education Strategies
Educational Strategies
The Happy Kitchen/La Cocina
Alegre™ cooking classes
Recipes and cooking
demonstrations at markets
and at WIC Clinics
Product samples
SFC programs
Farmers’ Market Outreach and Education Strategies
Shopper Incentives
Double-value Voucher Program
(planned for 2012)
Gift cards for survey
participants
Free shopping bags
SFC programs
Farmers’ Market Outreach and Education Strategies
Next Steps
Advocate for expansion of
Seniors FMNP and return of
WIC FMNP
Evaluate Double-value program
Promote use of WIC CVV and
SNAP at markets
Mitigate the effects of the
drought
For more information, visit us online at
www.sustainablefoodcenter.org
Sari Albornoz, Grow Local Program Director
sari@sustainablefoodcenter.org
Joy Casnovsky, The Happy Kitchen/La Cocina Alegre™
Program Director
joy@sustainablefoodcenter.org
Suzanne Santos, Austin Farmers Market Director
suzanne@sustainablefoodcenter.org
Andrew W. Smiley, Farm Direct Projects Director
andrew@sustainablefoodcenter.org