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FMNP Outreach Strategies present AWS 10.2011

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					Sustainable Food Center cultivates a healthy community
by strengthening the local food system and improving
access to nutritious, affordable food. SFC envisions a food
secure community where all children and adults grow,
share and prepare healthy, local food.

                                                Andrew W. Smiley
                                     Farm Direct Projects Director
                                           512-236-0074 ext. 102
                                andrew@sustainablefoodcenter.org
                                   www.sustainablefoodcenter.org
SFC programs address all aspects of
the food system.
SFC programs
     Grow Local – community and youth food
     gardening

     Farm Direct – farm marketing programs linking
     producers with consumers

     The Happy Kitchen/La Cocina Alegre™ -
     cooking classes and nutrition education
     programs
SFC programs




 Farmers markets
 WIC FMNP and Food Stamp EBT
 programs
 Farm direct deliveries to hospitals,
 universities, worksites, and schools
 Models for statewide policy
SFC programs
Farmers’ Market Outreach and Education Strategies

Program Participation:
Redemption Rates
51% in 2004 to 35% in 2008 to 49% in 2009
statewide

53% in 2004 to 27% in 2008 to 21% in 2009
locally

$15K in 2004 to $18K in 2008 to $36K in
2009 at SFC markets

$53K in 2010 and $18K in 2011 at SFC
Markets
SFC programs
Farmers’ Market Outreach and Education Strategies

Research and Customer
Feedback
2007 Focus Groups: We Want More!
More variety
More value
More information about where
markets are located
More info on using seasonal foods
SFC programs
Farmers’ Market Outreach and Education Strategies

Research and Customer
Feedback
2010 Research: We Want Better!
Better information about how to
use vouchers
Better signage indicating markets
accepting WIC FMNP
Better info and recipes for using
seasonal foods
SFC programs
Farmers’ Market Outreach and Education Strategies

Outreach Strategies
Low-tech: Flyers, signs and posters
Distributed through schools
Posted at recreation centers, health
clinics, churches, even grocery stores
(but not WIC clinics)
Shared with other SFC program
participants
Displayed at the Farmers’ Markets
SFC programs
Farmers’ Market Outreach and Education Strategies

Outreach Strategies
Mass Media: TV, Print and
Radio
Earned media in newspapers
Radio interviews
Calendar listings
Spanish and English
language media outlets
SFC programs
Farmers’ Market Outreach and Education Strategies




  Educational Strategies
  The Happy Kitchen/La Cocina
  Alegre™ cooking classes
  Recipes and cooking
  demonstrations at markets
  and at WIC Clinics
  Product samples
SFC programs
Farmers’ Market Outreach and Education Strategies


 Shopper Incentives
 Double-value Voucher Program
 (planned for 2012)
 Gift cards for survey
 participants
 Free shopping bags
SFC programs
Farmers’ Market Outreach and Education Strategies


 Next Steps
 Advocate for expansion of
 Seniors FMNP and return of
 WIC FMNP
 Evaluate Double-value program
 Promote use of WIC CVV and
 SNAP at markets
 Mitigate the effects of the
 drought
    For more information, visit us online at
  www.sustainablefoodcenter.org
Sari Albornoz, Grow Local Program Director
sari@sustainablefoodcenter.org

Joy Casnovsky, The Happy Kitchen/La Cocina Alegre™
Program Director
joy@sustainablefoodcenter.org

Suzanne Santos, Austin Farmers Market Director
suzanne@sustainablefoodcenter.org

Andrew W. Smiley, Farm Direct Projects Director
andrew@sustainablefoodcenter.org

				
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