Sources of Consumer Information outline by wuzhengqin

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									 Sources of Consumer
     Information


Consumer Information Organizations
1.Private Testing Organizations
2.Print Publishers
 Keys for private testing organizations
   Manufacture pays
   Sets association performance standards
 Keys for Print Publishers
   Non- profit
   Profit
   Specialty
Source of Consumer
    Information


   Government Sources
Consumer Information Center and
  Regulatory Agencies


 C.I.C
   Provide publications
   Test products
 Regulatory Agencies
   Grade products
   Monitor safety
   Enforce standards
Sources of Consumer
    Information


       Businesses
Information from Business
 Advertising
   Look for facts
   Word of mouth
   Ability to compare
 Labels
   Required information
   Ability to compare
Information from Business
 Service or information departments
   Special advise
   Provide expert knowledge
   Ability to compare
 Business Organizations
   Set standards
     Trade association certification
   BBB
     Established to inform and educate
     Set standard of behavior for members

								
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